While Stello Mints is not a digital product itself, the business has roots in digital strategies, notably through Brandon Nolte's previous success with Healthy Hemp Oil, which leveraged SEO and content marketing to generate over $10 million in sales. This highlights the strategic value of digital channels in building brand awareness and customer education, even though the final product is a physical good.

Stello Mints plans to focus on customer acquisition costs and lifetime value, which are critical metrics in subscription-based models. Although the current business model is not explicitly subscription-based, these metrics suggest an interest in retaining customers long-term which is often associated with subscription and membership strategies.

Stello Mints currently operates 100% of its sales online through its own store, targeting the US market. The company’s significant investment into branding and developing an e-commerce website underscores the importance of digital sales channels in their business model, especially given the legal restrictions on traditional advertising for CBD products.

The founders of Stello invested in professional consulting services, such as those from JPG Resources, to aid in product development and branding. This decision leveraged external expertise to overcome potential obstacles in creating a new CBD product and aligning it with market trends.