Starter Story's business model includes a subscription system that mirrors much of what is seen with platforms like the New York Times. Users are allowed to read a limited number of articles for free, and then they must subscribe to access additional content. This model is effective because it taps into the value of the unique, detailed interviews and case studies that are of interest to budding entrepreneurs and business enthusiasts. As of recent reports, subscriptions make up a significant portion of their revenue, demonstrating the viability of digital content monetization through memberships.

A significant portion of Starter Story's revenue is generated through advertising and sponsorships. Klaviyo, for instance, has been a long-time sponsor, illustrating how targeted advertising and sponsorships can be profitable over prolonged periods. They bring in revenue by having sponsors like Klaviyo that are committed to multi-month agreements. This model is appealing because it provides a steady stream of revenue and also adds credibility to the site when recognizable brands tie their name to the content.

Affiliate marketing also contributes to Starter Story's income. Throughout its articles, the website places affiliate links that redirect to tools and resources used by featured entrepreneurs. This model makes sense as it does not interfere directly with the editorial content while generating income through potential sales made by readers clicking those links. Even though it comprises a smaller portion of overall revenue, the affiliate marketing model leverages the trust and authority that Starter Story has built to drive effective conversions from readers.