Solar Energy Partners (SEP) primarily operates as a consulting business in the solar energy sector. The company provides a highly tailored, customer-first approach, focusing on delivering premium options for solar solutions. This involves offering personalized consultations to homeowners, informing them about solar benefits, and providing custom-fit solutions. By doing so, SEP converts prospects into paying customers, which is a key revenue stream. The consulting aspect is further enhanced by their extensive training program, which involves upskilling new consultants to provide consistent high-quality service.

SEP has strategically positioned itself to generate leads through referrals and exceptional service experiences. Their mantra, 'we’re here to serve not to sell', resonates with clients, which in turn promotes word-of-mouth marketing. By ensuring the highest quality of service from the initial consultation through to the installation, they motivate satisfied customers to recommend their services, thus generating a steady flow of new business opportunities. This lead generation through reliable services is integral to SEP's business model.