Romans Tide began its journey on platforms like eBay and Amazon, leveraging their massive reach and customer base to sell products via arbitrage. By utilizing these established marketplaces, the business was able to tap into an existing audience without the need to drive its own traffic initially. The convenience of using Amazon's FBA service further streamlined operations, particularly in scaling the distribution of private label products. This model allows for minimizing upfront marketing efforts, as the platforms inherently attract potential customers.

Romans Tide has expanded beyond merely using marketplaces by creating dedicated e-commerce channels. The business hosts its own site (romanstide.com) to sell private label brands and distribute products directly to consumers. This approach grants them independence from platform restrictions and fees while enabling more robust branding and customer relations. Managing their e-commerce platform directly offers Romans Tide the opportunity to reach niche markets with their developed brands like Java Advisor, Mind Your Grind, and RTX, thereby enhancing long-term customer engagement and loyalty.

Romans Tide engages in wholesale by setting up distribution channels that allow them to distribute not only their own branded products but also to act as a distributor for other brands. This business model helps bolster their revenue streams by allowing bulk sales to retailers or other distributors, optimizing economies of scale. The wholesale model supports higher order values and amplifies outreach through partnerships with other brands, enhancing Romans Tide's role as a significant player in product distribution.

Nick, the founder, has developed a new business venture termed 'The Arbitrage Blueprint' along with his partner David. This venture aims to sell their Standard Operating Procedures (SOPs) and expertise to other individuals or businesses seeking to scale arbitrage operations on Amazon. By leveraging their firsthand experience and proven practices, Romans Tide offers strategic consulting and services that can help clients optimize their own selling processes and business operations. This avenue not only diversifies revenue streams but also positions Romans Tide as a thought leader in the realm of e-commerce arbitrage.