Nick Thacker monetizes his authorship primarily by self-publishing eBooks and print-on-demand books. By distributing his work digitally through platforms like Amazon Kindle and Kindle Unlimited, Thacker minimizes overhead costs associated with traditional publishing. He leverages Amazon's vast customer base to reach a global audience. This business model is advantageous because it allows Thacker to maintain creative control while earning royalties per page read and per book sold. Thacker also increases his revenue by offering related digital content, such as soundtracks for his books.

While Nick Thacker directly sells his books, he also benefits from Amazon's Kindle Unlimited subscription service. Subscribers pay a monthly fee to access a library of eBooks, which includes Thacker's works. Under this model, Thacker receives royalties based on the number of pages read by subscribers. This model gives authors a consistent revenue stream, allowing them to reach readers who prefer subscription over individual purchases.

Thacker allocates a significant portion of his budget to advertising, primarily on platforms like Facebook and Amazon Advertising. This strategic investment is meant to increase his books' visibility and attract potential readers. The use of targeted advertising campaigns helps him effectively reach his desired demographic, maintaining steady sales and readership growth. This media-focused approach is crucial as it ensures his work stands out in a competitive digital publishing landscape.

Nick Thacker has developed a strong lead generation strategy by offering free books to encourage email list sign-ups. By doing so, he builds a reliable mailing list of interested readers. This allows direct communication with his audience for future book launches and promotions, turning leads into loyal customers. This strategy helps Thacker maintain a steady audience engagement over the long term.

Conundrum Publishing generates the majority of its revenue through book sales, specifically via Amazon's Kindle platform and Kindle Unlimited. Books are sold in digital and print-on-demand formats, sidestepping traditional publishing processes and costs. This e-commerce model allows them to reach a global audience efficiently, broadening their market significantly. This model makes the most sense for indie authors like Nick Thacker because it leverages Amazon's massive distribution network while minimizing overhead and upfront costs associated with traditional publishing.