NHANCE NOW pivoted to a Conversational Automation Platform that allows businesses to create automated digital stores and contact centers via messaging apps like WhatsApp, Messenger, and Instagram. This platform acts as an intermediary between businesses and their customers, enabling seamless transactions and communication. The transition from a human-first to a digital-first model opens up vast opportunities for scaling operations without proportionally scaling human resources. This platform approach encapsulates the power of leveraging existing social and messaging infrastructure for commercial and service activities.

NHANCE NOW's offerings include consultancy for businesses to transition their customer engagement channels to digital platforms. They assist clients, especially in the D2C and Insurance sectors, to reduce operational costs and improve customer service efficiency by deploying WhatsApp-based contact centers. This service-driven approach requires significant domain knowledge and understanding of client requirements, allowing NHANCE NOW to offer tailored solutions that enhance customer interaction. It also involves compliance with strict regulations on platforms such as WhatsApp and Facebook Messenger, indicating a consultancy and services model that adds value beyond just the technology.

NHANCE NOW monetizes through a subscription model for their Conversational Automation Platform, with monthly subscriptions averaging $499 for SMBs and $3000+ for lower enterprise segments. This recurring revenue model is sustainable as it provides consistent cash flow and ensures ongoing customer engagement with the platform. The subscriptions reflect the value businesses see in maintaining access to the platform's evolving capabilities, continued support, and customization to their growing needs.