NapoleonCat is a Software as a Service (SaaS) product specifically designed for social media management. It offers tools to automate and streamline social media interactions, analytics, and engagement, making it a scalable online service. As a SaaS product, its ongoing revenue is generated through subscriptions, providing users with continued access to its platform. This model is particularly effective for a digital management tool like NapoleonCat because it allows constant updates and improvements to be easily delivered to users. The founder, Greg Berezowski, transitioned from a digital marketing agency to a SaaS model, highlighting the benefits of global scalability and customer outreach without the constraints of local markets.

Though primarily a SaaS platform, NapoleonCat serves as a digital product, offering a suite of online tools that enhance social media productivity and efficiency. This allows businesses to utilize digital solutions to manage comments, messages, and perform analytics across multiple social media platforms. It's reflective of Gregory Berezowski's pivot from a marketing agency focusing on service delivery to developing and selling a digital product that can be marketed to a global audience with relative ease compared to physical products. Such digital offerings need constant innovation and adaptability to consumer needs, which NapoleonCat is committed to executing through frequent upgrades and user interaction.