My Franchise Partners operates primarily as a consulting agency. The core service offered by Andrew Hoffman, the founder, is to help potential franchise buyers to understand the franchise industry through in-depth research, analysis, and due diligence. The consulting process involves educating clients about franchise options, conducting personalized assessments to determine the best fit, and providing insights on franchises available at all investment levels and in various industries. By offering a no-fee service for those investigating purchasing a franchise, the company monetizes primarily through strategic partnerships and referrals from associated experts, such as lawyers, accountants, and franchisors.

My Franchise Partners helps to generate leads for franchises by acting as the middleman between potential franchise buyers and franchisors. By deeply understanding the skills, experiences, and motivations of their clients, they can match them to franchisors, effectively generating high-quality leads for those selling franchises. The company's success in growing through referrals and consistent service quality reflects its effective use of lead generation within the franchise consulting niche.