Mouse Book Club primarily monetizes its business through a subscription model, as highlighted by its successful Kickstarter launch which attracted the first 1,000 customers and $50,000 in funding. This model allows customers to receive physical, phone-sized books regularly, encouraging readers to carry books instead of always looking at screens. The subscription service has reached over $170,000 in sales with books reaching customers in over 60 countries, illustrating the strength and appeal of this recurring revenue business strategy. This approach aligns well with the company's mission towards digital minimalism, offering readers both continuity and a unique reading experience.

Although Mouse Book Club is not a typical consulting business, it has relied on the expertise of external consultants to enhance its marketing strategy. A notable example is the mentorship from Melissa Harris, who helped shape their marketing efforts post-launch. This strategic hiring aligns with the company's need to improve customer retention and expand the business, demonstrating how consulting services can offer crucial insight and guidance for startups focusing on growth and customer engagement.

Mouse Book Club also incorporates an e-commerce model, where books are sold and distributed via online channels like Shopify. This platform helps manage sales transactions and logistics efficiently, allowing Mouse Book Club to streamline operations and expand its reach. The use of an e-commerce platform complements their subscription model by providing a convenient digital storefront for direct sales, necessary for operations that are not exclusively reliant on subscriptions.