MTN SIDE BUILDERS monetizes primarily through its YouTube channel, where the main source of income comes from ad revenue generated by the views on its videos. The viral success of a particular video, which gained over 25 million views, significantly boosted the channel’s visibility and subscriber count. By optimizing video metadata and leveraging YouTube's algorithm, the business capitalizes on advertising revenue. This model is effective for MTN SIDE BUILDERS as it provides a scalable income that does not directly rely on exchanging time for money—unlike more traditional services such as commissioned carpentry or carvings.

In addition to advertising, MTN SIDE BUILDERS generates revenue by selling digital products. They offer plans for projects they complete, which are likely sold as digital downloads. This aspect allows the business to monetize the expertise and content they create in a format that is accessible to their audience, providing value in the form of educational or instructional content. Selling plans leverages the brand's credibility in woodworking and DIY to convert interest from the videos into sales, building an additional revenue stream.