Miss Excel

How did Kat build the initial version of Miss Excel?

  • Miss Excel’s initial growth was 100% on TikTok.
  • Her 4th video got 100K views. By the 6th video, the CEO of an IT company reached out for training
  • 5 months after launching on TikTok, Kat built her first online Excel course and made more than her monthly salary
  • Created 10 more courses within the first 1.5 years of the business
  • Eventually made $100K in ONE day through courses
  • Continued to grow her audience through free webinars and a newsletter
  • Gained even more popularity through major media outlets like The Verge, CNBC, The Times and Business Insider