Manta Sleep primarily monetizes by selling its specialized sleep masks through its online platform, mantasleep.com. By offering a unique product directly to consumers on its website, Manta Sleep is leveraging the direct-to-consumer (DTC) e-commerce model. This allows them to maintain control over their branding and customer interactions while maximizing margins by cutting out intermediaries. The platform supports their growing customer base with products designed to enhance sleep quality, reflecting their mission of sleep empowerment.

Manta Sleep has effectively utilized advertising to fuel its growth, particularly through paid traffic channels like Facebook, Google, and YouTube. The company invested $50,000 in Facebook ads during their crowdfunding campaigns, which was critical in driving profitability and ensuring the success of the campaigns, alongside benefiting from consistent and reliable audience reach. This strategic use of advertising not only helped them raise significant capital but also built brand awareness and engaged a larger customer base, which aligns with their focus on product innovation and customer connection.