Elite Rentals Dubai primarily operates in the luxury yacht rental and supercar rental space, offering personalized opulence travel experiences. The business monetizes by providing high-end yachting and car rental services. Their profits stem from renting out luxurious yachts, such as Category A Diamond Yachts, and supercars, including Lamborghini yachts. With an extensive fleet and unique offerings like Lamborghini yacht rental, they cater to an affluent clientele, charging around $2,000-$4,000 USD for a 4-hour yacht rental. Their consulting services extend into tailored experiences for VIP visitors, emphasizing exclusivity, sophistication, and high customer satisfaction.

Elite Rentals Dubai effectively utilizes upselling as part of their business model. While the base service involves luxury yacht and car rentals, additional revenues are generated through the upselling of complementary products and services. Onboard, customers can opt for extras such as gourmet food, premium drinks, seafood, spa treatments, massages, and themed parties. These add-ons can significantly increase customer spend, sometimes ranging from $10,000 to $40,000, thereby enhancing the company's revenue and profitability by providing premium experiences that cater to the high-end market's preferences for luxury and customization.

To sustain and grow its business, Elite Rentals Dubai focuses on lead generation through various online and offline marketing strategies. The company transitioned from paid advertising to focus on organic lead generation via SEO. They invested significantly in building their online presence since August 2021, utilizing social media platforms like Instagram and tailored search engine optimization to attract affluent clientele looking for luxury experiences in Dubai. This strategic focus on digital presence allows Elite Rentals Dubai to reach a global audience, thereby driving potential clients from the U.S., UK, Europe, and Canada directly to their services.