Lil Buff Protein primarily monetizes through e-commerce. The business operates an online store via Shopify, allowing customers to purchase their protein cake mix directly. They maintain 99% of their sales through their online store, minimizing wholesaling, which enables them to have control over pricing. This direct-to-consumer approach through the Shopify platform offers Lil Buff Protein the flexibility to manage transactions and deliver personalized experiences such as hand-signed thank you cards with each order. The platform supports various functionalities like subscription services and affiliate marketing, contributing to driving sales and enhancing customer engagement.

Although Lil Buff Protein initially thrived on organic growth, they have leveraged digital marketing strategies to extend their reach. Their use of social media platforms and email marketing through Mute Six highlights the digital aspect of their business operations. While their primary product isn't digital, the business effectively utilizes digital tools for marketing and consumer engagement. Notably, they have a robust email list of about 30,000 subscribers, which is pivotal in maintaining direct communication with their audience and increasing conversion rates. These initiatives illustrate how digital strategies are crucial to their monetization and customer retention efforts.