Kiss My Crown Essentials primarily operates as an e-commerce business, offering homemade organic skincare products directly to consumers through its website kmcessentials.square.site. This e-commerce model allows the business to reach customers nationwide without the need for a physical storefront. The business focuses on delivering unique, personalized orders—including customized gift options—directly to customers' homes. This approach not only provides convenience to the customers but also allows the company to maintain a personal connection through direct communication channels, exemplifying a tailored and consumer-first online shopping experience.

To encourage repeat purchases and customer loyalty, Kiss My Crown Essentials has implemented a loyalty program that rewards customers with exclusive discounts. This model benefits the business by ensuring a steady stream of recurring revenue and fosters a community-driven shopping experience. By creating a friend-of-friend discount program, the business further incentivizes word-of-mouth marketing and extends its reach organically. This subscription-like loyalty program aligns with the business's goal to form lasting relationships with customers, fostering a seamless blend of commerce and community engagement.

Kiss My Crown Essentials engages in freemium and upsell strategies implicitly through direct interaction with customers on social media platforms and personalized customer service via email or text. By maintaining friendships and non-transactional relationships with customers, the business gathers valuable feedback and insights on consumer preferences, which informs upselling strategies. The free gift messages and exclusive discounts as part of the loyalty program or referrals function as entry points to upsell other premium products, thereby increasing the customer's lifetime value and enhancing the shopping experience.

Although not explicitly stated, Kiss My Crown Essentials operates aspects of a consulting model by offering personalized skincare advice to customers. This approach is facilitated through direct communication, enabling customers to ask questions and receive tailored skincare recommendations. This service component complements the product offerings, positioning the business as not only a product supplier but also as a trusted advisor in the skincare community. This focus on customer education and tailored advice can enhance customer satisfaction and drive product sales as a result of informed purchasing decisions.