Justin Erickson Art monetizes through the sale of art prints, which are considered digital products. These prints include special editions like the 'Liquid Monarch Butterfly,' and Justin takes meticulous care in creating them through a detailed printmaking process. From photographing the artwork to working with print shops for proofs, this model allows Justin to scale the reach of original paintings without needing to physically sell each one. These prints offer art admirers a way to own original-looking art without the larger price tag of an original piece, thus making art accessible to a broader audience.

In addition to selling art, Justin provides graphic design services such as creating logos, brochures, and design collateral for clients. This part of the business is driven by direct client relationships and word-of-mouth recommendations. His approach to consulting services involves a personalized touch, emphasizing customer service skills honed from a hospitality background, which is crucial for customer retention and satisfaction. This model caters especially to small and medium-sized businesses that benefit from custom design solutions, allowing them to enhance their brand identity.