Jimmy Joy focuses on creating nutritionally complete meals, such as Plenny Shake, Plenny Bar, and Plenny Drink. These are designed as meal replacements that offer convenience without sacrificing nutrition. The products are marketed towards busy professionals and health-conscious individuals, including those who are sustainability-conscious or vegan. By producing these digital products, Jimmy Joy leverages the increasing demand for health and wellness-focused consumables, providing an accessible solution for those seeking to maintain a balanced diet with minimal effort.

Jimmy Joy monetizes through subscription models, utilizing Shopify's platform to offer recurring orders for their meal products. This allows customers to receive their products regularly and ensures a steady stream of revenue for Jimmy Joy. Subscriptions not only build customer loyalty but also provide a predictable income that supports business growth and stability.

The primary sales channel for Jimmy Joy is through their online store, where all transactions are completed digitally. By selling directly to consumers, they bypass traditional retail models and can offer competitive pricing, controlled branding, and a direct relationship with their customer base. This method aligns with their target market, which appreciates the convenience of purchasing online.