Mashman Consulting Group (MCG) offers specialized consulting services aimed at helping individuals optimize and scale their personal brands. The company provides high-quality, custom-tailored consultations to professionals like business owners, authors, podcasters, and more, who understand the importance of a strong personal brand in today's market. The core service involves solving clients' highest-value personal branding challenges through one-on-one consultations. This business model makes sense as it leverages the founder's expertise in personal branding to offer high-ticket services that are highly valued and in demand by clients worldwide. Consulting allows MCG to capitalize on the founder's personal brand and thought leadership as a means of growing the business.

Mashman Consulting Group is planning to launch a training platform called UnrivaledMCG, which will include a variety of programs covering topics like public speaking, social media strategy, and personal brand advice. This platform aims to cater to individuals who either aren't in a position to engage with MCG's consulting services directly or prefer a self-guided approach. By providing these digital courses at various price points, MCG can scale its services beyond direct consultations. This approach complements the consulting business model by creating a passive income stream, providing educational resources, and building a community around the personal branding field. The digital product offerings will serve as an entry point for clients who may later opt for one-on-one consulting, thereby enhancing customer lifetime value.