Inbound Blogging Ltd primarily makes money by offering comprehensive SEO and digital marketing services. Their specialties include SaaS SEO, premium link building, and HARO link building. By providing tailored services that improve website traffic and visibility, the company ensures tangible results for its clients, such as a reported 174.7% increase in organic traffic for a client within six months. Given the growing complexity and importance of SEO in digital marketing, the business model of offering premium, personalized consulting services ensures clients remain competitive online while securing a consistent revenue stream for the business.

Inbound Blogging Ltd uses its website as a platform to generate leads for its primary consulting services. By initially launching as an affiliate marketing blog and then transitioning to an SEO agency, they employ strategic content marketing and SEO-optimized articles to attract potential clients. These articles act as lead magnets, helping the company to attract and convert visitors into clients effectively. This approach ensures that while they provide valuable content, they are simultaneously building a pipeline of prospective clients interested in their consulting services. By meticulously maintaining their online presence and using platforms like LinkedIn, Inbound Blogging Ltd can generate leads while fostering business growth.