Hirevire primarily monetizes through subscription plans as indicated by their offering of monthly and annual subscription services. They have different plans including free trials and paid plans, with discounts like the '1stAnniversary' offer providing $100 off on subscription plans. The subscription model is a logical choice for Hirevire as it provides a consistent revenue stream and allows them to scale their customer base by offering various features and services under specific plans, catering to both small and large businesses who require scalable solutions for hiring processes.

Hirevire utilizes an affiliate program to further expand its reach and revenue. Their program offers a 20% commission for every successful conversion driven by affiliates, encouraging users and partners to promote the service. This program is an effective way to leverage existing customer networks and partnerships to acquire new users without incurring significant upfront marketing costs. Affiliate marketing, by incentivizing others to promote your products, allows Hirevire to potentially enhance its visibility and attract more users in the competitive SaaS market.

While Hirevire's core offering is a SaaS platform, the digital nature of their product aligns with the digital products business model. They provide features such as automated video screenings, real-time data exports, and integration capabilities for hiring processes, offering a digital solution to traditional recruitment challenges. This model enables them to deliver updates, new features, and services remotely, which is essential for staying competitive in the ever-evolving tech landscape. Moreover, by functioning as a digital product, Hirevire benefits from lower distribution costs and the ability to easily scale their operations globally.

Hirevire operates within the space of a marketplace/platform, particularly highlighting their use of AppSumo, a platform for listing and distributing digital deals to a broad user base. This platform has been crucial in driving consistent traffic and generating revenue for Hirevire by showcasing their product to a targeted audience interested in SaaS solutions. Utilizing marketplaces like AppSumo allows Hirevire to amplify its reach, tap into a community of potential customers efficiently, and validate demand for their services through feedback and exposure. This approach complements their strategy of leveraging existing platforms to grow their user base.