HelpStay operates on a subscription-based model where users pay an annual fee of €29.99 ($33) to access the platform. This fee allows members to connect with hosts globally to exchange their skills for accommodation. The model relies heavily on attracting and retaining subscribers, focusing on providing value through connections and opportunities that help travelers reduce accommodation costs. This model is ideal for HelpStay because it ensures a steady stream of income while building a community of engaged users who are motivated to renew their memberships to continue traveling cost-effectively.

HelpStay is essentially a marketplace platform that connects travelers with hosts seeking assistance. The platform serves as a medium for travel enthusiasts to find volunteering opportunities worldwide, offering an exchange of labor for accommodation. By creating a digital space where 'helpers' and 'hosts' can meet, HelpStay has tailored its positioning to appeal to a niche market of travelers interested in meaningful travel experiences. This platform model enables HelpStay to scale efficiently by expanding its network of hosts and volunteers without directly increasing overhead costs.