Helical Insight provides an open-source BI product that includes both a free and a paid version. This approach allows the company to offer a developer-friendly and extensible BI framework that is competitive in terms of price compared to its competitors. Helical Insight utilizes open-source licenses to keep costs low while delivering a feature-rich product to its customers. This strategy has enabled them to serve a diverse clientele distributed across various sectors like clinical trials, banking, and manufacturing.

The freemium model at Helical Insight serves as a gateway for users to engage with their BI product without any initial cost, making it accessible and attractive. By offering a free version, Helical Insight can attract a wide array of users while the paid version allows them to monetize those who require more advanced features and capabilities. Their pricing structure, which is around 85% cheaper than competitors, provides an enticing upsell opportunity for enterprises that find value in the free version and are willing to invest in additional features.

In addition to their BI product, Helical Insight has a strong service component. They provide services in the domain of Data Warehousing, Business Intelligence, and ETL, focusing on open-source tools and technologies. By working on consulting and development projects, the company capitalizes on its expertise to drive additional revenue and offer tailored solutions for clients with specific needs, like custom chart integration or database support. This service-oriented approach complements their software offering and strengthens their client relationships.

Helical Insight employs an aggressive SEO strategy to generate inbound leads, combining content creation and link-building techniques. Their focus on creating technical content that addresses specific pain points in BI helps increase site visibility and engagement. This strategy effectively attracts potential customers who are looking for solutions that Helical Insight offers. By leveraging SEO for lead generation, they can efficiently reach a global customer base and convert interest in their innovative BI solutions.