GoEdison is primarily a marketing agency that provides specialized services to small business clients in unique niches such as crime scene cleanup and cannabis grow room cleaning. They use a tailored approach that includes B2B email drip campaigns and Google advertising to help businesses increase lead generation and call volume. By focusing on service-based businesses, GoEdison monetizes through providing direct marketing services that are highly customized to meet the needs of their clients. This model allows them to offer value and drive tangible results for businesses, thereby justifying their recurring revenue model.

The core of GoEdison's business model is centered around lead generation for their clients. They excel at creating B2B email drip campaigns designed to convert cold leads into prospects willing to book a meeting. This involves engaging with potential clients through strategic communication to warm them up for their client's sales teams. Additionally, they utilize Google advertising in niche markets to enhance call volume and generate more leads. This approach allows them to add measurable value for their clients, primarily focusing on generating and nurturing leads, which is their main value proposition and a direct revenue stream.