French Together operates as a Software-as-a-Service (SaaS), providing a web-based platform that aids English speakers in learning French. Initially launched as an interactive ebook, the platform transitioned to a SaaS model allowing Benjamin to overcome the limitations of the ebook format. This change enabled the delivery of more dynamic content through a web app. By moving to a SaaS model, French Together can continuously implement new features, providing an ever-evolving, interactive experience for users.

The primary revenue model for French Together is through subscriptions. As of April 2024, the platform reported a Monthly Recurring Revenue (MRR) of $11,599, driven by both monthly and yearly subscriptions. This model ensures a stable revenue stream and allows learners to engage over a longer period, fostering better educational outcomes. The subscription model is ideal for a language learning service as it encourages ongoing user engagement and provides an incentive to continuously refresh and improve the course content.

French Together also employs a freemium model as part of its user acquisition strategy. The platform offers a free 7-day trial to potential subscribers, allowing them to experience the app and its features. This approach serves as a gateway to converting free users into paying subscribers by demonstrating the platform's value and building trust with the users. The freemium model effectively leverages initial free access to drive engagement and subsequent subscription sales.

Aside from subscriptions, French Together generates additional revenue through affiliate marketing. The founder earns between $10,000 to $20,000 annually by promoting other language learning products. This revenue stream diversifies the income sources for French Together and capitalizes on the founder's expertise in the language learning niche. By recommending complementary products and services, the platform can provide additional value to its user base while generating affiliate income.