Estuary is a unique secondary marketplace where individuals can buy and sell sneakers. The platform eliminates unnecessary fees, connecting sellers directly with buyers, and provides a solution to the problem of sneaker inaccessibility. By creating a marketplace focused purely on sneakers, Estuary creates a niche community that is appealing to both sellers looking to maximize their profits and buyers seeking competitive pricing. The marketplace model allows for the aggregation of products, simplifying the purchasing process, and offering a centralized location for sneaker enthusiasts to find exclusive items.

Estuary employs a subscription-based model where sellers subscribe to gain access to sell their sneakers on the platform. This approach allows Estuary to generate consistent revenue from its sellers while simultaneously providing them with benefits like higher payouts compared to competitors. Moreover, Estuary plans to offer subscriptions that will unlock deeper discounts for buyers, enhancing customer retention. This alignment of interests under a subscription model ensures that Estuary can provide value both to sellers and buyers, making the marketplace a sustainable business.