Faerie's Dance operates primarily as an online store, which allows it to serve a larger market despite the business starting as a sole proprietorship. With the initial launch of an e-commerce platform in 2005, the business started with a $50,000 inventory, embracing the digital space for nationwide reach. The online model aligns perfectly with their demographic of eco-conscious consumers who are looking for sustainably made clothing but may not have local access to it. E-commerce provides the flexibility to grow and maintain a niche market focus without the overhead of a physical retail location.

Although Faerie's Dance initially focused on retail, the company expanded into manufacturing its own line of eco-friendly underwear. This led to the creation of a wholly-owned subsidiary, Green Tree Organic, which highlights the potential for a wholesale business model. The infrastructure is already in place with the domain GreenTreeOrganic.com, set to become a full-fledged brand entity for wholesale distribution. This model aligns with their manufacturing capabilities and the potential to offer their products in bulk to other retailers seeking sustainable inventory.

To build customer loyalty and generate recurring revenue, Faerie's Dance utilizes a subscription model with their monthly newsletter, which offers subscribers a discount. While the frequency of communication is not aggressive, the once-a-month engagement strategy helps maintain a relationship with over 13,000 subscribers without overwhelming them. Even though it's a softer aspect of the subscription model, it drives sales and reinforces brand loyalty among existing customers.