Delesign operates on a subscription-based model where clients pay a flat monthly rate to access dedicated senior-level designers for all their design needs, including graphic design, animation, web and app design, UI/UX, and illustrations. This model is beneficial for businesses as it allows clients to easily scale their design needs without the overheads of hiring full-time staff. The subscription model also ensures a steady revenue stream for Delesign, which is essential for sustaining high service quality and retaining skilled designers.

Delesign provides a service-oriented business model by offering clients access to expert-level design talent without the need to directly hire staff. This service is akin to a combination of consulting and managed services, where Delesign handles vetting, training, and managing top-tier designers, offering clients a hassle-free way to complete their design projects. By focusing on quality service delivery, Delesign maintains a high client retention rate and satisfies demand for professional design services at competitive rates.

Delesign uses various strategic approaches for lead generation which include organic growth through referrals, organic search traffic, and paid advertising on platforms like Google and Facebook. They also focus on inbound marketing through a free design service and blog, targeting long-tail keywords to attract potential clients. This method of lead generation not only increases brand visibility but also helps in maintaining a steady influx of potential clients and ensuring a good fit with their service offering.