Rejoin Media primarily generates revenue through affiliate marketing. The business strategy involves creating high-quality content around topics that resonate with the target audience, thereby attracting traffic which is then monetized through affiliate links. Rejoin Media leverages its expertise in SEO and content marketing to ensure effectiveness in drawing in organic traffic and achieving conversions. The emphasis on quality content and strategic link-building highlights the competitive nature of affiliate marketing, particularly in sectors like careers and education where Rejoin Media operates.

Rejoin Media also monetizes its web-based businesses through advertising. By developing partnerships with advertising networks, the company successfully aligns its organic traffic strategies with advertising income streams. This model is particularly adaptive to their diverse portfolio of sites, including Careercloud.com and Testing.org. Advertising is a key revenue generator, supporting Rejoin's ambition to diversify and develop additional products and services, like career courses and books. This expansion attempt aims to hedge against the competitive environment of affiliate marketing.

Although Rejoin Media primarily focuses on affiliate marketing and advertising, it also provides consulting and digital marketing services to a select group of clients. Initially, these services were vital to generating capital required for growth before the affiliate marketing strategies matured. The consulting element, though reduced over time, demonstrates a flexible approach to business by offering expertise in SEO and content marketing to external clients, while using the revenue generated to support its core portfolio growth.