Bravery Co primarily sells its designer headwear directly to consumers through its website, braveryco.com.au. This direct-to-consumer strategy allows the business to maintain control over the customer experience and ensures that a portion of every sale ($2) is donated to cancer research. The designer scarves are priced to be both accessible and supportive of the brand's mission to empower women battling cancer. This e-commerce model enables Bravery Co to reach a global audience without the overhead of maintaining physical retail locations, providing flexibility and scalability.

In addition to selling directly through its website, Bravery Co has expanded into wholesale, supplying its products to other businesses. The company is now stocked by 15 other businesses across Australia and America, indicating that wholesale is becoming a significant revenue stream. This model not only extends the reach of Bravery Co's mission to empower women with cancer globally but also enhances brand visibility and recognition through established retail partnerships.

Bravery Co has expanded beyond product sales by offering consulting and services, such as speaking gigs and scarf styling workshops. These services align with the brand's mission to provide support and empowerment to cancer warriors. The workshops and speaking engagements offer a platform for founder Emily to share her story, promote the brand, and create additional income streams. These services provide a personal touch and foster community engagement, essential for a brand centered around support and empowerment.