Branch Furniture utilizes an e-commerce model by selling their office furniture directly to businesses through their online platform. This allows customers to purchase high-end desks, chairs, and other office essentials directly from Branch's website, simplifying the process and reducing costs typically inflated by middlemen. Unlike traditional furniture retailers, Branch is able to offer their products at one-third to one-half of the price of comparable quality items, making this model highly favorable for their target audience - growing businesses. Additionally, their use of Shopify for their website is indicative of a well-established infrastructure to support a seamless online shopping experience.

Branch Furniture not only sells physical products but also emphasizes the service component of their offering. They provide 'white-glove' delivery and installation services, which are integral to their value proposition. This approach ensures a seamless setup experience for their clients, differentiating them from competitors who merely sell furniture without the added service of setup and installation. Furthermore, they cater to business needs through a tailored service model that includes space design and a trade-in program, allowing for flexible adaptation to a company's evolving office furniture needs.