Blink uses media not just for marketing but also as a platform to engage their audience while the app is under development. Date in a Blink, an audio-only blind speed date podcast, is one such example. This allows them to validate their concept with real-world participants, collect valuable feedback, and generate marketing content. As they anticipate launching, creating a podcast has also helped build initial brand awareness and user engagement without traditional advertising costs, which are particularly challenging in the dating app sector due to advertising restrictions.

Although not explicitly stated in the articles, the nature of Blink as an online dating platform suggests a potential subscription model, which is common among dating apps. These apps often monetize through tiered membership plans that provide additional features, such as more dates or enhanced matchmaking algorithms, offering users improved service in exchange for a periodic fee. This model allows Blink to not only create a steady revenue stream but also to incentivize users to continue engaging with the platform regularly.

Blink's unique approach—emphasizing audio-first interaction and non-visual connections—lends itself well to a freemium model where users can access basic functionalities for free while more desirable features are unlocked through a purchase. In the highly competitive dating app market, allowing users to participate without an initial cost lowers the entry barrier and builds a user base quickly. Once engaged, upselling additional features like exclusive dates, advanced matchmaking options, or listening back to date replays can provide a path for monetization.