Bad Ass Work Gear: A Business Model Breakdown

Bad Ass Work Gear

Let's break down Bad Ass Work Gear's business model(s):

E-Commerce

Bad Ass Work Gear operates primarily through an e-commerce model. The business was launched with a self-built WordPress website integrated with WooCommerce for managing online sales. This approach allows customers to purchase directly from their website, leveraging product inquiries and feedback to iterate on their offerings. Despite an initial slow start, their online presence enabled them to grow their brand and sales effectively. This model is key for them as it provides direct customer engagement and feedback, crucial for product-focused businesses.

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Consulting & Services

While primarily a product-based company, Bad Ass Work Gear's founders engaged in services like hiring sewing contractors locally through platforms such as Craigslist. This setup allows specialized production on a piece-rate basis, demonstrating an entrepreneurial approach akin to consulting. Finding and managing these contractors was integral to ensuring product quality and sustaining operations without a physical factory setup. This service aspect underscores the company's adaptability and resourcefulness, factors crucial for new, niche-focused enterprises.

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