Arise Performance Labs, Inc., through its app 'Ari Coach', offers a digital solution that provides personalized, dietitian-approved meal planning to its users. By utilizing a digital platform, the business seeks to simplify and personalize the healthy eating experience. This approach not only broadens their reach to a larger audience but also allows them to tailor individual user experiences through technology. Digital products offer scalability and can be continuously updated with new content and improvements, directly responding to user feedback and needs.

While currently pre-revenue, Arise Performance Labs plans to introduce a subscription model via 'Ari Coach' with a PRO version, which suggests monetizing the app through different levels of membership. Subscriptions are a strategic choice here as they provide a recurring revenue stream while creating a committed user base. By engaging users over the long term, the business can offer continuous support and updates, enhancing user retention and satisfaction. This model aligns with the business's focus on sustainable lifestyle changes, encouraging users to engage over an extended period.

Arise Performance Labs leverages the freemium model by providing a basic version of its 'Ari Coach' app for free, with the option to upgrade to a PRO version. This strategy allows users to experience the product without an initial financial commitment, reducing the entry barrier. Freemium models effectively capture a wide user base, some of whom may find enough value to justify an upgrade to a paid service for more advanced features and deeper personalization.