37413 Gear primarily operates as an e-commerce business. The platform sells apparel, specifically themed around police and the Thin Blue Line Foundation, through an online store. By using Wix for website hosting and integrating with Printful for product fulfillment, Corey Rust effectively removes the need for inventory management, allowing for a streamlined e-commerce process. This approach not only facilitates easy scaling but also ensures that the focus remains on cause-driven marketing rather than logistical complexities.

Although 37413 Gear focuses on tangible apparel products, the essence of their operation - using tools like Printful and digital designs created in Photoshop - leans into the realm of digital product creation. This approach highlights how digital platforms and tools facilitate the creation and distribution of thematic merchandise without directly handling the physical product, a modern twist in digital retail and product management. While not offering courses, the digital-first product strategy is evident.

The most intriguing aspect of 37413 Gear's business model is its dedication to supporting the law enforcement community. Profits generated from sales are directed to the Thin Blue Line Foundation, a nonprofit that supports law enforcement officers and their families. This not only positions 37413 Gear as a retail business but also as a cause-driven enterprise, leveraging consumer purchases as a vehicle for social impact. Such a model differentiates it from traditional retail businesses that prioritize profit over purpose.