Modern Producers operates as an e-commerce platform, specifically catering to music producers by selling a wide range of software and tools, such as drum kits, sound loops, preset banks, vocal libraries, and VSTs. The business leverages the digital space to provide producers with accessible and affordable high-quality sounds, allowing them to compete with industry leaders. By setting up shop on Shopify and focusing on product quality and variety, they have managed to attract and retain a global customer base with ease of online transactions.

While Modern Producers resembles a traditional e-commerce model in several ways, it also functions as a marketplace by partnering with third-party developers, producers, and labels to diversify its product range. The business pays these partners on a commission basis. Modern Producers stands out by curating high-quality content to maintain its reputation, essentially acting as a platform where various independent creators can offer their products to a niche market focused on music production.

A significant revenue stream for Modern Producers comes from their subscription model called 'The Platinum Circle.' This program offers exclusive access to high-value content and becomes an essential aspect for recurring revenue, showcasing the business's ability to innovate beyond typical one-time sales. By adopting a membership strategy, they ensure regular income and provide continued value to dedicated customers who wish to maintain a competitive edge in music production.

Modern Producers exclusively deals in digital products, selling downloadable software and tools that high-quality music production relies on. These digital offerings are crucial because they allow music producers worldwide to instantly access and integrate essential sounds and software into their workflow without the delays or costs associated with physical goods. As the demand for such easily accessible music production tools grows, this model provides scalability and convenience for both the business and its customers.

Part of Modern Producers' strategy includes upselling through events like contests and 'Cook Up Contest' series, where exclusive products containing high-value sounds and samples are presented. These engage the community and encourage purchases by showcasing the potential editing and creative capabilities available only through Modern Producers' premium offerings. Such tactics are tailored to upsell more valuable products or subscriptions by first engaging users with free or low-cost offerings that display their product's effectiveness.