1,000+ Best Branding Agency Names

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Updated: January 19th, 2023

So, you've come up with the perfect branding agency idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your branding agency stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best branding agency ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your branding agency.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Branding Agency Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of branding agency name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy branding agency name ideas

Spectate
Media Outlet
In The Know
The Display
Media Feast
Market Fest
Realtime Media
Mega Marketer
Mass Media
Media Daily
The Bright Side
Even Now
The Contemporary
The Nearby
Be Brand
The Alpha
To The Top
Be Known
The Market Mind
The Reflection
Bigger Picture
Modern Globe
The Essence
Epidermis
The Monolog
The Breed
Monochrome
Make Media
Barcode
Hallmark
Step Up
The Glass Globe
The Halfway
The Charisma
PubCity
Expert Digital
Excel Media
The Otherwise
Connect
Just Join
Diverse Media
The Mixture
BeRare
Modify Media
The Redone
Retouched
InnovaPress
MedPress
NewPress
Pink Media
We Differ
The Blink
The Glitz
The Midpoint
The Closure
News Rush
The voices
Pathway
The Guide
Stimulate
The Run
Faces Today
Optical Press
Upside Down
Redirect
Extended
The Talk
The Ideal Broadcast
The Intercom
Recreational
Now Known
BroadMedia
Market Spot
Enlighten
Presentable
Justify Advertise
Rich
Latent Paradigm
The Anisotropic Newspaper
Scrummage Image
Brag Group
Alternative News Co
The Famous
MassMarketing
Refinish Image
Personal Stain
Firebrand Group
OwnBrand
Stigma Trading Co
Newspapers Co
The Off Marque
Paradigm Place
Arrive Advertise
Communicate Co
Inverted
PerfectImage
The Undifferentiated
The Best Mark
The Romantic
BlurredImage
Free Journalism Trading Co
Extensive Selling Pro
Proprietary
Label Spot
Hemophilia Media
Particular Mark
Paradigm Collective
Ads Group
Genocide Advertise
NewBrand
Figure Spot
Advertised Denounce
Extol Trading Co
Successful Stigmatize Collective
Better Promotion Collective
Trade Name Group
Make Spot
Promote Spot
ExternalMarketing
The True Persona
The Dominant Denounce
The Lighted
The Stand
DominantImage
Inferior
Visualize Co
Corporate Press Place
Popular Visualize
Commercial
Blazing Trade Name Co
The Ideal
The New News
Publicizing Co
Cheap
Familiar Paradigm Group
The Suitable
SpecificBrand
Prototype Collective
Magnetic Mass Media
Wrong Stigma
Trade Name Spot
The Coronal

Creative branding agency name ideas

Retinal
Global Television Spot
IndependentMedia
SingleBrand
Mass Milieus
DirIng
Label Trading Co
Blade Place
Inverted Idea
Landscape gardening Marketing
Multiple Television Collective
The Experiential
Specific Blade
Visual Epitome Spot
The Romantic
EntireImage
ProprietaryBrand
Envisaged Image
Eat spinach Image
News Group
Simulacrum Group
Ideal Picture Pro
Private Denounce Collective
Trope Group
The Usual
Ads Place
The Less
Alibi Advertise
Magnetic Mass Media
Selling Pro
Mass Marketable
Trope Pro
Idealized Identity
The Virtual
Advertised Denounce
Body Picture
Positive
The Serous
Idealized Impressions
Efficient
Rich Press Place
Declassify Advertise
Trade Name Place
Hot Trade Name Co
Mental
The Single
The Ideal
Isotropic Journalism Trading Co
Publicizing Pro
Weighted Picture
The Divine
Email Telemarketing Co
PreferredBrand
Transparent News Co
The Warn Inc
Multilevel Merchandising
Television Group
Identify Advertise
Domestic Distribution Group
MagneticMedia
The Optical Effigy
The True
Ideal Persona
Photographic Effigy Trading Co
The Dominant
Inferior Blade Spot
Spillage Image
Pic
The Direct
Picture Trading Co
After Icon Group
Sacrifice Advertise
Ray Visualize
The Multiple
Granular Press
MultinationalMarketing
Ratified Advertise
CheapestBrand
Communicate Place
Stevia Media
Latent
Popular Paradigm
Idealized Illustration
Sales Trading Co
Mobile Marketable
StrongBrand
MassMarketing
The Familiar
Graven Prototype
The True Persona
Extol Trading Co
Publicizing Place
CheaperBrand
Own Stigmatize Group
Hot Blade Group
Popular Persona
Arrive Advertise
The Cheapest
Bulemia Media
The Distinct
Mobile Merchandizing
Satisfied Advertise
National Make Group
Ideal Img
Final Effigy Place
StandardBrand
Broadcasters Collective
Mark Group
Communicate Trading Co
Favorite
SellingBrand
Suitable
Wrong Stigma
International Mass Media
Poetic
Perfect Visualize Collective
The Alternative Mass Media
Mixed Milieux
New zealand spinach Image
Multi Milieux
Mail Management
Modern Distribution Group
Denounce Co
Concrete
RelatedMarketing
Unknown
Marketings Marketing
Very Simulacrum Spot
Promote Trading Co
Fiery
Off Label
The Very
The Inferior Firebrand
The Free
TunicaMedia
Ideal Icon
Circling Marketing
The Corporate
Inferior
The Certain
The Global
Special Firebrand Trading Co

Learn more about starting a branding agency:

Where to start?

-> How much does it cost to start a branding agency?
-> Pros and cons of a branding agency

Need inspiration?

-> Other branding agency success stories
-> Marketing ideas for a branding agency
-> Branding agency slogans
-> Branding agency Instagram bios

Other resources

-> Profitability of a branding agency
-> Branding agency tips

Funny Branding Agency Names

Privileged Image
Certain Stigma Trading Co
Ideal Icon
Reporters Trading Co
Worshipping Marketing
The Experiential Marketer
Promotional Place
Inferior Blade Spot
Better Promotion Collective
The Mass
Ratified Advertise
The True
FamousBrand
The Independent News
NewBrand
The Certain
Own Marque Trading Co
Rammed Brand
Satisfied Advertise
Effective Business
Journalists Trading Co
Advertisement Spot
The Standard Stain
The Experiential
Simmons Image
Blazing Bruise
OwnBrand
Make Pro
Electronic Promotional Group
The Less
Strik Eng
Superior
The Hot
Publicizing Co
Mainstream Mass Media
Mass Milieus
The Cheaper Label
Top Stain
Advertisement Pro
External Telemarketing Pro
Mass Media Place
Promotion Co
Mobile Merchandise
The Reconstructed Effigy
The Containing Newspapers
The Innovative
New
Comedian Media
Marketed Marketing
Poetic Persona Pro
Ocular Journalists Co
Blazing Business
The Anisotropic Newspaper
Broadcasting Collective
Make Collective
GenericBrand
Modern Mass Media
PositiveImage
Stigmatize Group
Concrete
Expensive Stigma Spot
The Pharmaceutical Marketer
The Conditioned Newspapers
Idealized Illustration
Mainstream Newspaper
The Successful Stigmatize
Retinal Epitome
Denounce Place
The Efficient
Sophisticated Marketer Spot
Multiple Mass
Marque Trading Co
Idealized Icon
Epitome Co
Technical
Favourite
Favourite Make Co
Clammed Brand
Journalism Trading Co
Complex
Grinage Image
Transparent
CompositeImage
The Corporate Make
Divide Advertise
Visual
Inverted Impressions
Label Trading Co
The Heterogeneous
The Global
The Distinct
The Corporate Icon
Poetic
Usual Label Co
Popular Blade Spot
Expensive
Self Effigy Spot
Priced Marque Co
Multiple Milieus
Paradigm Co
Marshaling Marketing
New Firebrand Pro
Cornhusking Marketing
Grimace Image
Declassify Advertise
Particular Mark
Tedious Media
Market gardening Marketing
Brag Spot
Jammed Brand
Trade Name Place
Stigmatize Place
The Dominant
Favorite Make Place
Way of life Advertise
The Free
Business Spot
Exact
Domestic Distribution Group
Hot Trade Name Co
Wrong Stigma
Blazing Babool
Private Mark
The Dominant Denounce
National Make Group
Specific Blade
Exact Trope Group
Robinia Media
Asinine Advertise
Stigma Trading Co
Distinct Effigy Spot
Landscape gardening Marketing
Popular Prototype
Skittish Image
Local Broadcasters Co
Admire Advertise
The Proprietary
Advertisements Pro
GlobalBrand
Creative
Mixed Methods
Best Bruise

Cool branding agency name ideas

PersonalBrand
Make Group
Idealized Identity
Superior
The Photographic
Audiovisual
Stigma Co
The Same
The Overall
The Multilevel
Alibi Advertise
Stigma Trading Co
Viral Sales
Advertize Group
Journalism Place
The Central Paradigm
Traditional Figure
Efficient
Known
Rich
The Modern
Prototype Co
WrongBrand
Read Dra Pro
Trope Spot
Reporters Place
The Generic Blade
Sharp Effigy Pro
Satisfied Advertise
The Special
Mobile Merchandizing
Best Brandi
Advertisement Trading Co
Stigmatize Place
MassMedia
The Multiple
Trade Name Group
Inferior Firebrand
Corporate Blade
Idealized Illustration
Multiple Television Collective
Modern Milieu
Mixed Milieu
Fiery
Bright
TraditionalMarketing
Visualize Spot
SpecificBrand
Multi Mass Media
Photographic Effigy Trading Co
The Conditioned Newspaper
Cheaper Denounce Collective
Beautiful Visualize Trading Co
Free Journalism Trading Co
Stigma Collective
PowerfulBrand
Blazing Birthmark
Unsatisfied Advertise
The Coronal Prototype
Morn Place
Mass Media Pro
Isotropic Journalism Trading Co
Label Pro
Obedient Media
SocialMarketing
Body Picture
Particular
Publish Group
National Marque Pro
Trope Group
Weighted Icon
Modern Mass
Retinal Icon
Powerful Make Co
Idealized Icon
Positive
Inverted
The Standard Denounce
The Powerful Trope
Dimensional Prototype Place
The Mean
Shortening Marketing
Genuine Make
Arrive Advertise
Bargaining Marketing
Viral Sales Group
Mimicked Image
Corporate Press Place
Distinct Effigy Spot
NewBrand
EducationalMedia
CorporateBrand
The Undifferentiated
Synthetic Television Place
Multi
Cornhusking Marketing
Domestic Distribution Group
Ideal Img
Worshipping Marketing
Best Bufferin
Selling Group
Generic
Clear
The Dominant
Justify Advertise
The Expensive Blade
Blazing Blended Whiskey
The Optical Effigy
The Powerful Make
Axial Picture Place
The Competitive
Newspaper Spot
The Divine Visualize
CheapBrand
Personal Stain
The Mail
Mail Marketable
Worth Drinking Group
The Based
Skittish Image
Sagittal
The Unknown
Exact Trope Group
Multi Multimedia
The Powerful Stigma
RelatedMarketing
The Cheaper Label
Top Stain
Trade Name Trading Co
Brag Spot
Fiery Blade
Firebrand Trading Co
Best Business
Trope Pro
Priced
Appetite Advertise
The New
Popular Stain Trading Co
Publicizing Pro
Blade Co
Optical Broadcasting Co
Unknown Firebrand

Unique branding agency name ideas

Digital
The Professional
Cheapest Stigma Place
Off Label
Advertisement Pro
Hav Eng Trading Co
Proprietary Stigmatize Place
Make Place
Effigy Place
FinancialMarketing
Popular
Multilevel Marketability
Cheap
Particular Marque
Various
TunicaMedia
Exact Simulacrum Spot
Clammed Brand
The Idealized
Professional Effigy Place
Ocular Mass Media Pro
Positive Trope Spot
Corporate Paradigm Place
Blazing Brandi
Envisaged Image
Landscape gardening Marketing
The Mainstream
SellingBrand
FieryBrand
The Powerful
Magnetic Mass Media
The Powerful Effigy
Optical Television Group
Commercial Broadcasting
Inverted Idea
Email Telemarketing Co
Finished Image
Corporate
Ideal Icon
Hot Trade Name Co
Collective
DigitalMedia
Traditional Journalists Group
AxialImage
Best Band Aid
Epitome Place
The Synthetic
Selling Pro
Private Mark
OriginalImage
Blurred
Own
The Conditioned Newspapers
Transparent
Prototype Collective
Flaming
EffectiveMarketing
Competitive Business Trading Co
The Email Marketer
HotBrand
Damned Brand
Marque Collective
Porous Newspaper Collective
Mark Spot
ConditionedMedia
Commercial Advertising Place
Publicizing Co
Blazing Bufferin
Promote Trading Co
Label Spot
Firebrand Co
Spillage Image
Known Denounce
Jammed Brand
The Sagittal Icon
Blazing Babool
Advertisement Spot
Apportioning Marketing
Blazing Business
Stigma Place
Mass Merchandizing
Golden Persona Collective
Firebrand Spot
Way of life Advertise
Hot Marque Pro
Concentrated Marketer
Generic Firebrand Co
Operative Merchandising Co
Publish Pro
Mark Co
Blade Group
Continuous
Western Mass Media Trading Co
The Cheapest
Reconstructed Prototype Co
Best Babool
Ordinary Journalists Co
Denounce Spot
Scale Sales Group
The Best
Publicizing Spot
Privilege Image
The Controlled
The Proprietary
Inverted Interlaced
The Integrated
PeculiarBrand
TrueImage
Mass Marketplace
Stain Co
The Multinational
Effective Business
Final Effigy Place
The Online
CheaperBrand
Favorite Stigma Trading Co
Latent
Cooperative Advertising Trading Co
Ray Epitome Group
Commercial Promotional Trading Co
Beautiful
Superior Make Pro
StandardBrand
PoeticImage
The Off
Mail Management
Product Pro
Mass Modes
Wooden Paradigm Pro
The Experiential Marketer
Envisage Image
MultilevelMarketing
Reporters Co
Better Promotion Collective
Graven Visualize Group
External Telemarketing Pro
Firebrand Group
Advice Advertise
Related Promotion Co
Testify Advertise
The New Stain
Specific Trade Name Place

Cute branding agency name ideas

Central Persona Pro
Mass Mass Media
MultipleMedia
Icon Co
Hot Blade Group
The Blurred Trope
Multinational Marketeer
The Global
Epitome Co
Visible Picture Pro
Alkaline
Ideal Picture Pro
Delight Advertise
DominantImage
Magnetic Journalism Place
Advertised Stain
The Golden Prototype
Paradigm Collective
Transparent Press
Commercial Stigma Trading Co
The Cheap Stigma
ClearIng
FamousBrand
Divine
The Reconstructed Effigy
Blazing Brandt
The Top
International Mass Media
Ideal Interlaced
Mixed
Central
Favourite Make Co
EntireImage
Sagittal Paradigm
Marshaling Marketing
Cheaper Blade
Popular Visualize
Mainstream Newspaper
Best Blade
Publish Place
Idealized Persona Pro
Inverted Imagery
RetailMarketing
RegionalMarketing
IdealImage
Idealized Img
The Composite
Multi Milieu
Tedious Media
WesternMedia
The Self
The Public
The Selective
Global News
The Worldwide
The Weighted
Multi Materials
OfficialMedia
Best Blended Whiskey
Newspapers Co
National Make Group
The Viral
Multiple Modes
Robinia Media
Paradigm Place
Strong Make Pro
Picture Trading Co
Golden Persona Group
Surfacing Marketing
The Best Mark
After Icon Group
The Corporate Make
The Axial
Marketer Collective
Contemporary Mass Media
Unknown Marque
The Printed News
Acidic Press Co
OpticalImage
Make Pro
FavorableImage
Basilia Media
Asinine Advertise
Label Trading Co
Selling Stain
The Familiar
GenericBrand
Merchandising Collective
AdvertisedBrand
The Bright
Standard
The Familiar Denounce
The Golden
Crammed Brand
Best Birthmark
Certain Stigma Trading Co
The Mass
Off
Newspapers Collective
AudiovisualMedia
The Single
The Mental Effigy
The Coronal
Refinish Image
Ideal Imagery
Mobile Merchandise
Entire
Lilith Image
Marque Spot
Magnetic Mass
Domestic Promotion
Publish Collective
Hot
Global
Best Blaze
Publicize Group
The Retail
Finish Image
Related
The New Mark
Slammed Brand
Business Collective
Yiddish Image
Uremia Media
The Independent News
Stigmatize Collective
Commercial Merchandising
Modern Marketeer
The Blurred Prototype
The False Picture
SingleImage
Dammed Brand
Visualize Co
Mass Milieus
Decide Advertise
Television Group
The Based Marketer
DistortedImage
Press Trading Co
Privileged Image
Ratify Advertise
Electronic Promotional Group

Clever branding agency name ideas

Dominant Denounce Place
Prototype Pro
Alternative News Co
Advertised Denounce
Simmons Image
Favorite
WorldwideMarketing
Newspapers Group
The Pharmaceutical Marketer
Open Drinking Spot
Familiar Denounce
ParticularBrand
Banged Brand
Ideal Illustration
The Mixed
Circling Marketing
Sales Trading Co
Mixed Modes
Poetic Persona Pro
FamiliarBrand
Profitable
Latent Paradigm
Trade Name Spot
Figure Spot
Paradise Advertise
Corporate Promotion
The Wrong
MassMarketing
Product Place
Peculiar Make Group
Communicate Co
Usual Label Co
Unknown
Visual Epitome Spot
Local Broadcasters Co
Traditional
Conventional Reporters
Expensive
Genuine
Ray Visualize
Journalism Trading Co
Proprietary Make Spot
Real Persona
OrdinaryMedia
The Famous
Icon Spot
Successful
Mail Marketeer
Mass Media Place
Sales Spot
Advertised Advertise
Hurdling Marketing
Superior Stain Spot
The Liquid Journalists
Grimace Image
The Lighted Stain
Eat spinach Image
Same Label Pro
The Efficient
Communicate Group
Blade Trading Co
Retinal
Preferred
Special Firebrand Trading Co
Modern Merchandizing
Popular Prototype
Multiple Midst
Weighted Picture
The Pharmaceutical
Strik Eng
Denounce Co
SuperiorBrand
The Striking
The Special Firebrand
Clarify Advertise
Paris Spot
The Visual
Noth Barings
The Serous
ExternalMarketing
Successful Stigmatize Collective
The Otitis Journalism
ScaleMarketing
Multinational Marketable
CheapestBrand
Certain
Hemophilia Media
The Open
The Standard Stain
Blazing Band Aid
Heartening Marketing
Fiery Stigmatize Co
Neurasthenia Media
The Successful Stigmatize
News Trading Co
Divide Advertise
Visualize Collective
The New News
News Group
Advertisements Pro
The Internal
Sharpening Marketing
Promotion Co
Particular Mark
Private Denounce Collective
Advertised
Genocide Advertise
Innovative Selling
OverseasMarketing
Burdening Marketing
The Favourite Make
Amortise Advertise
With
Favourite
GlobalBrand
IndependentMedia
Ads Group
The True Persona
Priced Blade
BlurredImage
Dominant
The National
Rich Mass Media Trading Co
Commercial
The Strong Denounce
Selling Mark Collective
Popular Paradigm
Financial Advertising
PerfectImage
Idealized Impressions
Proprietary
Domestic Sales
SacredImage
Advertised Stain Co
Publicize Place
ReliableBrand
The Direct
The Regional Promotion
Multilevel Promotional
The Lighted
Powerful Stigmatize Trading Co
Advertize Co

Best branding agency name ideas

Best Bruise
Expensive Stigma Spot
The Event
Icon Collective
Distinctive
The Organic Broadcasting
The Off Marque
Ads Pro
Strong Stigma Group
The Retinal Epitome
Transparent News Co
ProfessionalImage
Hav Place
Better
The Dimensional
Blazing Trade Name Co
Single
The Strategic
The Rear Dra
Multi Mass
Favourite Mark
The Retinal
Personal
Concrete
PublicImage
The Cheap Marque
Liv Dipl Group
The Sacred
The Wholesale Telemarketing
Bulemia Media
Market gardening Marketing
New Firebrand Pro
British Image
Classified Advertise
The Virtual
The International
The Liv
Usual Denounce Place
Popular Persona
NationalBrand
LatentImage
ConcreteImage
Magnetic Material
Promotional Group
The Virtual Paradigm
The Multilevel Telemarketing
UsualBrand
New zealand spinach Image
Sacrifice Advertise
Promote Spot
Varnishing Marketing
The Other Journalism
Self Effigy Spot
Selling Co
RomanticImage
Sophisticated Marketer Spot
Journalists Collective
The Very
Multilevel
Mixed Methods
Paradigm Co
Positive Paradigm Spot
Carpeting Marketing
Trade Name Place
Sharp Persona
Make Collective
Artistic Television Pro
Removable Newspapers
Pic
The Certain
Personal Firebrand Collective
PhotographicImage
Technical
The Homogeneous
Comply Advertise
ExactImage
The Agricultural
Viral Promotion Group
Mass Marketer
The Axial Picture
Own Firebrand
Suitable
The Exact Figure
The Specific
OffBrand
Mass Promotional Trading Co
Reliable Marque Co
Inverted Impressions
Mobile Marketplace
The Tunica
Ocular Journalists Co
Lighted Marque
The Distinctive
The Better
Social
Mark Group
The Optical
Inverted Identity
Mean
Effigy Co
Publicizing Collective
OcularMedia
Virtual Effigy Group
StrongBrand
Spinach Image
Timmins Image
Mental Effigy Group
BlazingBrand
GravenImage
Distinct Visualize
Sagittal Prototype Group
Simulacrum Group
The Standard
Multilevel Merchandising
The Flaming Trade Name
Surprised Advertise
FavoriteBrand
Multinational Merchandizing
Harvesting Marketing
Mass Marketable
Private Denounce
The Genuine
Marketed Marketing
Inferior
SingleBrand
Telemarketing Co
The Official Newspapers
The Favourite
Mixed Milieux
Mass Merchandise
The Mobile
Women Image
Striking Trope
Ideal Ikon
The Reliable
Wrong Stigma
Same
ArtificialMedia
Creative
Marque Trading Co
Mail Marketer
Ideal Idol

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Branding Agency:

Simple is always better

This means a few different things. Your branding agency name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your branding agency:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Branding Agency: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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