1,000+ Best Branding Agency Names

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Updated: April 14th, 2025

So, you've come up with the perfect branding agency idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your branding agency stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best branding agency ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your branding agency.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Branding Agency Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of branding agency name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy branding agency name ideas

Spectate
Media Outlet
In The Know
The Display
Media Feast
Market Fest
Realtime Media
Mega Marketer
Mass Media
Media Daily
The Bright Side
Even Now
The Contemporary
The Nearby
Be Brand
The Alpha
To The Top
Be Known
The Market Mind
The Reflection
Bigger Picture
Modern Globe
The Essence
Epidermis
The Monolog
The Breed
Monochrome
Make Media
Barcode
Hallmark
Step Up
The Glass Globe
The Halfway
The Charisma
PubCity
Expert Digital
Excel Media
The Otherwise
Connect
Just Join
Diverse Media
The Mixture
BeRare
Modify Media
The Redone
Retouched
InnovaPress
MedPress
NewPress
Pink Media
We Differ
The Blink
The Glitz
The Midpoint
The Closure
News Rush
The voices
Pathway
The Guide
Stimulate
The Run
Faces Today
Optical Press
Upside Down
Redirect
Extended
The Talk
The Ideal Broadcast
The Intercom
Recreational
Now Known
BroadMedia
Market Spot
Enlighten
Presentable
Privileged Image
Multiple Milieu
Reporters Co
PeculiarBrand
Neurasthenia Media
Promotional Place
Mixed Methods
Chronic leukemia Media
Personal Stain
IndependentMedia
The New Mark
Audiovisual
Tunica
Viral Promotion Group
Sagittal
The Successful Stigmatize
Transparent Press
MultilevelMarketing
Business Spot
Particular Mark
Special Firebrand Trading Co
Global Television Spot
The Pharmaceutical
Contemporary Mass Media
Familiar Paradigm Group
Stevia Media
Way of life Advertise
InternationalMarketing
The Best Mark
Bargaining Marketing
Contemporary Merchandising
Mass Merchandizing
Mass Midst
FavouriteBrand
Modern Distribution Group
IdealImage
Advertised Stain
Denounce Spot
Distinctive Denounce Co
The Regional Promotion
Television Group
GenericBrand
The Expensive Blade
The Independent News
Level Promotional Pro
Privilege Image
Ocular Mass Media Pro
Mail Marketeer
Level
Mass
Telemarketing Co
Ideal Illustration
The Inverted
Cheapest
The Mass
Blazing Blaze
SingleImage
Digital
ProfessionalImage
Ray Epitome Group
Multinational Merchandizing
The Based Marketer
The Fiery
Marque Collective
The Interactive
Simmons Image
Effective Product

Creative branding agency name ideas

Idealized Icon
Private Denounce Collective
TunicaMedia
Village Image
The Agricultural
Trade Name Group
Modern Milieu
Dimensional Prototype Place
EffectiveMarketing
Modern Merchandising
Mixed Milieux
ArtificialMedia
Broadcasters Collective
Mass Journalism Group
Publicize Place
Marketed Marketing
The Sacred
Graven Simulacrum Place
Blazing Bufferin
Peculiar Make Group
The Favourite Make
News Trading Co
Modern Merchantability
Personal
Positive Trope Spot
GreenMarketing
Idealized Illustration
Contemporary Merchandising
The Synthetic
Newspaper Spot
Inverted Idol
Exact
The Lighted Stain
Familiar Marque Trading Co
The Mail
Priced Marque Co
The Powerful Make
Isotropic Press Place
Isotropic Journalism Trading Co
SellingBrand
Multilevel Promotional
The Optical Effigy
The Photographic
Mass Media Group
Commercial Broadcasting
Trope Pro
Reporters Collective
Telemarketing Place
The Retinal
Central Persona Pro
RomanticImage
Ordinary Journalists Co
Blazing Business
Paradise Advertise
Advertisement Pro
Distinct
The True Persona
Effigy Co
Preferred
Ideal Illustration
Carpeting Marketing
Multi Mass Media
Publicizing Collective
GenuineBrand
Blazing Birthmark
Prototype Group
Selling Group
Publicizing Spot
ProfessionalImage
Related Promotion Co
The Integrated
Known
Exact Trope Group
National Make Group
Traditional
Surfacing Marketing
Cheaper Denounce Collective
Single Firebrand Pro
Special
CorporateBrand
The Specific
Entire
Modern
Granular Press
FinancialMarketing
Distorted Picture Place
Sagittal Paradigm
Blazing Babool
The Coronal
Stigma Trading Co
Visualize Spot
The New News
Mass Promotional Trading Co
Inverted Imagery
Visible Visualize Group
Clammed Brand
The Successful
Read Dra Pro
Commercial Promotional Trading Co
Cardigan Marketing
Genuine
Business Collective
Powerful Make Co
Justify Advertise
OffBrand
Ocular Mass Media Pro
Domestic Sales
Golden
Mixed Modes
Amortise Advertise
BlurredImage
Hav Eng Trading Co
Divine
Wooden Visualize
Journalists Trading Co
Scale Sales Group
The Liv
Wholesale Distribution Co
Broadcasting Trading Co
Global Television Spot
Chronic leukemia Media
Marshaling Marketing
Operative Merchandising Co
The Personal
Noth Barings
The Blazing
The Certain
The Multilevel Telemarketing
Privilege Image
Favorite Make Place
Surprised Advertise
Modern Mass
After Icon Group
Rich Mass Media Trading Co
Advertize Co
The Local
Declassify Advertise
Mass Midst
Reporters Trading Co
Sharp Persona
OriginalImage
Marketer Collective

Learn more about starting a branding agency:

Where to start?

-> How much does it cost to start a branding agency?
-> Pros and cons of a branding agency

Need inspiration?

-> Other branding agency success stories
-> Marketing ideas for a branding agency
-> Branding agency slogans
-> Branding agency Instagram bios

Other resources

-> Profitability of a branding agency
-> Branding agency tips

Funny Branding Agency Names

The Free
Retinal Icon
Icon Place
The Mobile
Sacrifice Advertise
Ideal
Final Effigy Place
Ideal Illustration
The Blurred Trope
PreferredBrand
The Modern
The Innovative
Inverted Idea
Self Effigy Spot
Hav Place
The Corporate
LatentImage
The Famous
The Self
Stigma Collective
Rich Mass Media Trading Co
Arrive Advertise
Positive Paradigm Spot
Broadcasting Collective
Concentrated Marketer
Competitive Mark
The Direct
National Make Group
The Official Newspapers
Ideal Picture Pro
Internet Advertising
Dimensional Prototype Place
Sagittal Paradigm
Timmins Image
Vivid Prototype
Contemporary Journalists
Modern Mass Media
FamousBrand
Firebrand Co
Mobile Merchandise
Newspapers Co
Social
Successful Product
Latent Paradigm Pro
The Cheaper
Removable
The Proprietary
Inferior Mark Trading Co
Unknown Marque
Central Persona Pro
Mainstream Mass Media
Hanged Brand
The Golden
Mean
Mobile Marketplace
Press Trading Co
The Special
The Blazing
Inverted
The Tunica Reporters
Same Label Pro
The Retail
Personal
The Internal
The Top
Damned Brand
Free Journalism Trading Co
Expensive Stigma Spot
The Special Firebrand
CorporateBrand
Advice Advertise
Selective
GravenImage
FinancialMarketing
The International
Commercial Merchandising
Intermediate Media
Photographic Effigy Trading Co
The Alternative Mass Media
Best Birthmark
Arcadia Media
ClearIng
Operative Promotion
OffBrand
Regional Distribution
Village Image
Standard
Genocide Advertise
Mass Marketplace
Multiple Mass Media
Stigma Place
Audiovisual
Robinia Media
Tunica
Cheaper Marque Collective
The Virtual Paradigm
Obedient Media
The Anisotropic Newspaper
Promotional Group
Trope Pro
Communicate Group
Make Group
Local Broadcasters Co
Mobile Mkt
The Wrong Mark
Familiar Marque Trading Co
Selling Stain
Idealized Impressions
Divide Advertise
VariousMedia
Effigy Place
Bright
Blazing Bufferin
Related Promotion Co
Catatonic schizophrenia Media
Cheapest Firebrand
The Latent
Ideal Imagery
Communicate Trading Co
Business Collective
Selling Group
Genuine Make
Distinctive Denounce Co
The Favourite Make
Telemarketing Trading Co
Global
The Multilevel
Publicizing Place
Xenia Media
Cheaper Blade
Blazing Bruise
Simmons Image
Mental Effigy Group
Controlled
The Western Broadcasters
The Liquid Journalists
Best Bufferin
The Unknown
Mark Co
Modern Merchantability
The Best Make
The Less

Cool branding agency name ideas

Special
Commercial Broadcasting
Regional Distribution
Free Barings
TraditionalMarketing
Slammed Brand
Trope Co
Multi Milieux
The Genuine
Multinational Marketeer
Mail Marketable
Chronic leukemia Media
Crammed Brand
Mean
The Pharmaceutical
Selling Mark Collective
Ideal
MagneticMedia
FavorableImage
Operative Promotion
Publicizing Co
Publicizing Place
The Stand
Mixed
Advertised Stain Co
Hot Marque Pro
Stigmatize Place
Distorted Picture Place
Stigmatize Collective
Communicate Place
Particular
Sharp Persona
Rich Mass Media Trading Co
Level Promotional Pro
Dominant
Unknown Firebrand
Minish Image
Latent Paradigm Pro
Familiar
The Certain
PowerfulBrand
CompetitiveBrand
Pharmaceutical Distribution Co
Same
Priced Marque Co
ConcreteImage
The Successful
Hemophilia Media
The Email Marketer
Reliable Marque Co
Concrete
Transparent Press
Make Place
The Retinal
The Striking
FavouriteBrand
Multiple Milieu
Undifferentiated Selling Pro
Contemporary
CompositeImage
Inverted Identity
CheapBrand
The Standard
Reporters Co
Superior
Modern Milieux
The Expensive
Cooperative
Trade Name Trading Co
Commercial Promotional Trading Co
Exact
With
Blazing Brandt
The Cheap Stigma
True
Journalism Pro
Traditional Broadcasters Trading Co
SingleImage
Broadcasting Collective
Harvesting Marketing
Best Bruise
Inferior
Bulemia Media
DirectMarketing
The Related Advertising
Denounce Trading Co
Profitable
Icon Collective
Advertisement Spot
The Multinational
Modern Distribution Group
Visualize Spot
Hav Barings Co
AdvertisedBrand
Modern Merchantability
Cheapest
Blazing Blaze
Label Pro
ProfessionalImage
Ray Visualize
Multilevel
Simulacrum Group
Ideal Interlaced
Personal
Reliable Stigma Co
Fiery
The Distinctive
Inverted
Fiery Stigmatize Co
Cheapest Firebrand
Collective
Yiddish Image
ReliableBrand
The Inverted
Press Trading Co
OfficialMedia
Pacify Advertise
Epitome Place
Ray Epitome Group
Related
Stigma Place
Product Pro
Jammed Brand
The Anisotropic Newspaper
Newspaper Spot
Global Television Spot
The Coronal Prototype
Weighted Icon
Various
Liv Dipl Group
Particular Mark
Firebrand Co
Original
Declassify Advertise
Familiar Paradigm Group
The Virtual
Entire
Removable Newspapers
The Controlled
The Innovative
The Corporate
Corporate Press Place

Unique branding agency name ideas

Own Firebrand
Spinach Image
DistortedImage
Complex
Contemporary Mass Media
Certain Stigma Trading Co
Special Firebrand Trading Co
Entice Advertise
Ideal Illustration
Photographic Effigy Trading Co
SingleBrand
Eat spinach Image
Obedient Media
Popular Press Co
Commercial Advertising Place
Robinia Media
Electronic Promotional Group
Marque Trading Co
VividImage
Hot
Worth Barings Group
Magnetic Material
Optical Broadcasting Co
Peculiar Make Group
Idealized Illustration
TrueImage
Brag Group
The Blazing
Mark Group
UsualBrand
The Otitis
Schizophrenia Media
Best Bufferin
The Favorite Mark
Mass Media Place
Trade Name Group
The Undifferentiated
Paris Spot
Expensive
PhotographicImage
Retail
The Official Newspapers
The Less
Corporate
The Hot
Mark Collective
The Multiple
Weighted Picture
The Reconstructed Effigy
Visualize Co
Graven Visualize Group
Mass
Personal Stain
The Liv
Broadcasters Collective
The Standard Stain
Familiar Marque Pro
Envisage Image
Blazing Blade
The Independent News
AxialImage
The Based
Unknown Stigmatize Collective
The Unknown
The Retinal Epitome
Liquid
Cornhusking Marketing
OrdinaryMedia
The Containing
Modern Milieu
SellingBrand
Rammed Brand
Broadcasting Trading Co
Golden Persona Collective
Mobile Marketplace
Hanged Brand
Best Blade
OpticalImage
GlobalBrand
Ideal Img
Exact Trope Group
Stain Co
After Icon Group
Timmins Image
Best Birthmark
Mark Spot
The Standard Denounce
News Trading Co
Based Journalists
Hurdling Marketing
Own Stigmatize Group
Local Broadcasters Co
The Own
Wholesale Distribution Co
Journalism Trading Co
Specific Trade Name Place
Multiple Modes
Modern Merchandising
Publish Pro
Publicize Place
Selling Co
MultinationalMarketing
The Mass
Graven Prototype
The Photographic
Marketings Marketing
Best Babool
Clarify Advertise
Blazing Label Collective
The New News
Landscape gardening Marketing
VisualImage
The Competitive
Wooden Paradigm Pro
Stevia Media
NationalBrand
The Dominant Denounce
The Beautiful
Marque Pro
CheaperBrand
Popular Stain Trading Co
Dominant Denounce Place
Advertisement Trading Co
The Internal
Off Label
The Best
Paralyzed Advertise
Ads Collective
The Public
The Multi
Women Image
The Strategic
Known
Best Brandt
Multiple Mass Media
The Corporate Icon
Publicizing Spot
Technical
The Top
Better Promotion Collective
The Experiential
The Open

Cute branding agency name ideas

Central Persona Pro
Modern Marketeer
Advertised
Heartening Marketing
Sophisticated Marketer Spot
Way of life Advertise
The Multinational Promotional
Blazing Birthmark
Label Co
Corporate Paradigm Place
Brag Place
Identify Advertise
Single Firebrand Pro
Tunica
Best Business
Pic
Popular
Level
Publicize Group
Clammed Brand
International Mass Media
Ideal Imagery
Cooperative Advertising Trading Co
Bargaining Marketing
Hot Blade Group
GreenMarketing
Granular Press
Make Group
Make Pro
Effigy Co
The Mobile
The Integrated
Journalism Place
Blazing Bufferin
The Idealized
Selling Collective
The Flaming Trade Name
Icon Place
Comply Advertise
Brag Collective
The Distinct
The Innovative Distribution
Private Denounce Collective
Traditional Figure
Visualize Collective
Acidic Press Co
Very Simulacrum Spot
WrongBrand
Selling Group
Strong
ScaleMarketing
External Telemarketing Pro
Testify Advertise
Dimensional Prototype Place
The Retinal Simulacrum
Popular Persona
The Ideal
Publish Group
Newspaper Group
Creative
PopularBrand
Telemarketing Co
The Weighted
After Picture
Mail Marketer
The Wrong
Modern Mass
The Worldwide
Anisotropic
The Familiar
Specific Blade
Real Persona
Extol Trading Co
Popular Blade Spot
Blazing Blade Spot
RetailMarketing
Selling Pro
Open Drinking Spot
Modern Mass Media
Mobile Merchandise
Acadia Media
Mental Effigy Group
Varnishing Marketing
Generic
Superior Make Pro
The Lighted
StandardBrand
Popular Paradigm
Visible Picture Pro
Extensive Selling Pro
Mainstream Newspaper
Mass Merchandise
Poetic Persona Pro
The Event
Inferior Blade Spot
Promote Trading Co
SuccessfulBrand
Newspapers Co
The Online
The Cheap Marque
Strik Eng
National Make Group
Interactive
Firebrand Spot
Uremia Media
ConditionedMedia
Standard
Morn Place
Telemarketing Trading Co
The Regional Promotion
The Heterogeneous
ExactImage
Business Pro
DimensionalImage
Latent Paradigm
The Suitable
Inverted Interlaced
BlurredImage
Virtual Effigy Group
The Mail
Promotional Group
The Homogeneous
The Experiential Marketer
CentralImage
Worth Drinking Group
The Retinal Persona
The Powerful Stigma
Isotropic Journalism Trading Co
Firebrand Group
Reporters Collective
Journalists Collective
Exact Simulacrum Spot
Perfect Visualize Collective
NothIng
Sagittal
Inverted Idea
PoeticImage
Mass Marketplace
Mixed Milieux
National Marque Pro
Stigma Collective
Wooden

Clever branding agency name ideas

Commercial Merchandising
Label Group
Bohemia Media
Promote Co
Multinational Management
Publish Collective
PersonalBrand
Ideal Picture Pro
Final Effigy Place
The Central Paradigm
Mail Marketeer
Popular Prototype
SuperiorBrand
Mainstream Mass Media
Sagittal Prototype Spot
Merchandising Collective
Bright
Magnetic Journalism Place
Operative Merchandising Co
Mass Methods
Ads Pro
Powerful Make Co
The Special Firebrand
Ideal Idol
DoubleImage
Usual
Advertised Stain
Private Mark
Sagittal Prototype Group
The Romantic
After Persona
Corporate Blade
Business Collective
The Cheaper
Communicate Trading Co
CertainBrand
Telemarketing Collective
The True
IndependentMedia
EducationalMedia
Sagittal Paradigm
Genuine
Promotion Co
Cardigan Marketing
Fiery Blade
The Favourite Make
Banged Brand
Blazing Blended Whiskey
Interactive Distribution
The Multilevel
Read Dra Pro
Prototype Pro
CorporateBrand
VariousMedia
Marketed Marketing
Known Denounce
Dry Drinking
Multi Material
Basilia Media
Marshaling Marketing
PositiveImage
Concentrated Marketer
Multi Milieu
Alkaline
Hav Co
The Other Journalism
Contemporary Merchandising
Cheaper Marque Collective
PreferredBrand
The Acidic Press
The Containing Newspapers
Blade Pro
The Off
The Best Make
Personal Firebrand Collective
The Magnetic
Conventional Journalists Trading Co
Marketer Group
The Lighted Stain
The Entire
The Optical
Business Spot
The International
Modern
Priced
The Bright
The Coronal
The Dominant Stigmatize
Self Effigy Spot
The Latent
Multilevel Marketability
Scale Sales Group
Paradigm Collective
Denounce Place
Certain
Porous Newspaper Collective
Advertize Place
Golden Persona Group
The Sacred
Mass Merchandizing
Marque Collective
Visual
Catatonic schizophrenia Media
Usual Stigma Group
Poetic
The New Stain
Golden Icon Place
Inferior Firebrand
InternationalMedia
InferiorBrand
The Interactive
Domestic Sales
Inverted Figure
The Composite
Mass Media Pro
Mental
Divine
Popular Visualize
Own Marque Trading Co
Publicizing Pro
Communicate Co
Fiery Trade Name Collective
The Best Mark
Stigmatize Group
Usual Label Co
Retinal
WorldwideMarketing
Innovative Selling
Skittish Image
New
Traditional
Favourite Make Co
The Western Broadcasters
Transparent
Positive
Advertize Group
Magnetic Methods
The Cheaper Label
Popular Marque Spot
Extol Place
Controlled
Priced Trade Name Pro

Best branding agency name ideas

DigitalMedia
Brag Spot
PerfectImage
The Local
Label Spot
Mass Promotional Trading Co
Lighted Marque
Ideal Paradigm
Market gardening Marketing
Cheaper
Delight Advertise
Blazing Business
The Axial Picture
Email Telemarketing Co
Based Newspapers Place
Simmons Image
Mass Milieus
The Specific Blade
FinancialMarketing
The Special
Latent
Online Advertise
Mass Midst
Inverted Imagery
NewBrand
ArtificialMedia
SacredImage
CheapestBrand
The Blurred Prototype
Visual Epitome Spot
Multi
Multiple Television Collective
The Golden Prototype
The Self
Powerful Stigmatize Trading Co
The Organic Broadcasting
Publish Place
The Conditioned Newspapers
The Synthetic
Rich
The Granular
Blade Group
Multiple Midst
The Inferior Firebrand
Ratified Advertise
Priced Blade
Cheap
Effigy Place
EffectiveMarketing
Wrong Stigma
Trope Spot
The Personal
The Mainstream
Strong Make Pro
The Modern
Ideal Persona
Corporate Promotion
Visible Visualize Group
Perfect Simulacrum
Beautiful
Scale
Competitive Business Trading Co
The Improved
Marque Spot
The Tunica
PeculiarBrand
Tedious Media
Particular Marque
The Exact Figure
Conventional Reporters
Xenia Media
Picture Trading Co
New Firebrand Pro
Financial Advertising
Audiovisual
MassMarketing
Decide Advertise
Standard Denounce Co
Competitive Mark
Ocular Journalists Co
Justify Advertise
Distinct
Favorite Make Place
Successful Product
Finished Image
Optical Television Group
The Electronic Business
Epitome Co
The Vivid Figure
The Reconstructed
Strong Denounce Group
CorporateMarketing
TunicaMedia
The Direct
The Noth
The Based Marketer
Brag Co
Mass Marketable
The New
The Optical Effigy
Single
Unknown Marque
Advertised Denounce
Blazing
Retinal Icon
Optical
Shortening Marketing
The Agricultural
Multinational Marketable
Sales Spot
ExternalMarketing
Carpeting Marketing
Hot Trade Name Co
Newspapers Collective
The Dimensional
The Popular
Commercial Stigma Trading Co
Best Brandi
Artificial Newspaper Collective
Familiar Denounce
TopBrand
Arrive Advertise
Icon Co
Commercial
Paradigm Place
GravenImage
StrongBrand
Suitable
Clear
Alibi Advertise
The Various
The Powerful
The Retail
Cheaper Blade
New zealand spinach Image
Global
Synthetic Television Place
Digital
GenericBrand
Lighted
Best Band Aid
Internet Advertising

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Branding Agency:

Simple is always better

This means a few different things. Your branding agency name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your branding agency:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Branding Agency: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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