Blessed CBD

How Vithurs Built Blessed CBD to £20M Valuation in 3 Years

February 22nd, 2025

Founded By

Vithurs

Monthly Revenue

$417K

Days To Build

548

Founders

Profitable

Yes

Days To Build

548

Year Started

2018

Customer

B2B & B2C

Founded By
Vithurs: Monthly Revenue
$417K: Days To Build
548

Founders
1: Profitable
Yes: Days To Build
548

Year Started
2018: Customer
B2B & B2C

Who is Vithurs?

Vithurs, the founder of Blessed CBD, is a UK native who began exploring digital marketing at age 13 and later co-founded the digital marketing agency Rankfluence, eventually transitioning into the CBD industry to fill a quality gap in the UK market.

What problem does Blessed CBD solve?

Blessed CBD solves the problem of subpar UK CBD products by offering high-quality, trustworthy hemp-based options, making it easier for people to experience CBD's wellness benefits.

How did Vithurs come up with the idea for Blessed CBD?

Vithurs, known for his fearless approach to business, identified a significant gap in the UK CBD market where product quality lagged behind the US. Through his deep dive into the world of cannabis, he realized that UK consumers were not getting the same high-quality CBD products available in the US, which ignited his passion to make a change. He leveraged his background in digital marketing and spent 18 months meticulously researching everything about CBD—right from suppliers to legal requirements.

To validate his idea, Vithurs examined the shortcomings of existing UK CBD brands, noticing overpriced offerings with inconsistent quality. He listened to customer frustrations and used them as foundation stones to build a trusted brand. Blessed CBD was born from his commitment to fill this void, offering reliable, high-quality products that consumers could trust. Through this journey, Vithurs learned that putting customer needs at the forefront can lead to success, and that understanding market deficiencies is crucial for innovation.

How did Vithurs build the initial version of Blessed CBD?

Vithurs, the founder of Blessed CBD, successfully navigated the complex landscape of CBD product development by focusing on quality and meticulous research. Over an 18-month period, he immersed himself in the nuances of the CBD market, from supplier selection to manufacturing processes, ensuring compliance with UK regulations. Blessed CBD’s initial product line included oils, gummies, creams, and capsules, which were developed by leveraging high-quality raw materials sourced from organically grown hemp in the USA and Europe. The company employed a clean CO2 extraction method to guarantee purity and potency in their products. This rigorous development process was challenging, requiring persistent effort and attention to detail to overcome the lower-quality standards of existing UK CBD products and to meet the stringent quality expectations he set for his brand.

How did Vithurs launch Blessed CBD and get initial traction?

Influencer Partnerships

Vithurs kicked off Blessed CBD by leveraging influencer partnerships to get the initial word out. He reached out to UFC fighters Israel Adesanya and Alexander Volkanovski who endorsed Blessed CBD products. This strategy connected Blessed CBD with the fighters' large fan bases, instantly boosting credibility and visibility.

By engaging these high-profile athletes, Blessed CBD quickly attracted attention, resulting in thousands of initial customers and positive reviews. The endorsement played a significant role in establishing the brand in a crowded market.

Media Coverage

To further spread the word, Vithurs utilized media coverage. Blessed CBD received recognition from several well-known publications such as Reader’s Digest, Discover Magazine, Observer, and Express. These articles highlighted the quality and benefits of the CBD products, generating a broader reach and trust among potential customers.

Online SEO and Content Marketing

Vithurs’ extensive background in SEO and digital marketing also played a crucial role in the launch. He focused on optimizing the Blessed CBD website and producing high-quality content that answered common questions about CBD. This strategy boosted the website’s search rankings, making it easier for potential customers to find Blessed CBD.

Within the first few months, these combined tactics led to Blessed CBD being recognized as the best CBD brand in the UK by multiple publications and gathered thousands of positive customer reviews. This multifaceted approach created a solid foundation for the brand's growth, achieving a valuation of over £20 million and reaching £5 million in annual sales.

What was the growth strategy for Blessed CBD and how did they scale?

SEO

Blessed CBD effectively utilized search engine optimization (SEO) as a growth channel. The founder, Vithurs, had a background in SEO, which allowed the company to create content that resonated with search engines and potential customers. By understanding the intricacies of SEO, Blessed CBD was able to target specific CBD-related keywords, driving organic traffic to their website. This consistent focus on quality content and strategic keyword targeting resulted in high visibility on search engine results pages.

Why it worked: Vithurs' prior expertise in SEO meant that Blessed CBD could capitalize on customers actively searching for high-quality CBD products. As the UK market was saturated with low-quality offerings, Blessed CBD filled the gap by being visible to those seeking reliable alternatives.

PR and Media Recognition

Blessed CBD gained significant traction through strategic public relations and media recognition. The company was frequently featured in well-known publications like Reader's Digest, Observer, and Daily Record, which voted them as the best CBD brand in the UK. This third-party validation helped to build trust and credibility among potential customers, many of whom were wary of the inconsistent quality in the UK CBD market.

Why it worked: Being featured in reputable media outlets lent Blessed CBD an air of authority and trustworthiness. This was particularly crucial in the burgeoning CBD market, where consumers are cautious and seek out brands with strong endorsements and a proven track record of quality.

Partnerships and Influencer Endorsements

Blessed CBD leveraged partnerships and endorsements from globally recognized athletes like UFC champions Israel Adesanya and Alexander Volkanovski. These endorsements not only increased their brand visibility but also bolstered their credibility, as these athletes vouched for the effectiveness of Blessed CBD’s products.

Why it worked: Associating Blessed CBD with high-profile, respected athletes helped to capture the interest of a broader audience. It not only provided a stamp of quality but also introduced the brand to new markets through the athletes’ large followings, thereby expanding their customer base.

Customer Reviews and Feedback

The company put a strong emphasis on collecting customer reviews, accumulating thousands of positive feedback entries. These reviews were instrumental in enhancing the brand’s image and encouraging word-of-mouth referrals. By focusing on customer satisfaction and making it a priority, Blessed CBD created a loyal customer base that contributed significantly to repeat sales.

Why it worked: Positive customer feedback played a vital role in building Blessed CBD’s reputation as a reliable and trustworthy brand. In an industry where consumer trust is paramount, having real customers vouch for the product quality served as a powerful endorsement, helping to not only retain existing customers but also attract new ones through organic word-of-mouth growth.

What's the pricing strategy for Blessed CBD?

Blessed CBD offers a tiered pricing model with CBD oil prices ranging from £44.95 for a 500mg bottle to £124.95 for a 1800mg bottle, emphasizing accessibility and quality.

What were the biggest lessons learned from building Blessed CBD?

Quality Over Profit: Blessed CBD emphasized maintaining high product quality over maximizing profits, leading to strong customer trust and repeat business.
Pivot Smartly: The transition from digital marketing to CBD highlighted the importance of shifting based on market gaps and thorough industry research.
Customer-Centric Approach: Focusing on improving customers' lives rather than just earning money led to the company’s robust reputation and positive customer feedback.
Leverage Skills and Experience: Vithurs used his digital marketing expertise to effectively promote and establish Blessed CBD, showcasing how transferrable skills can facilitate new ventures.
Transparency and Trust: Building a brand on transparency about product sourcing and quality helped Blessed CBD earn accolades and customer loyalty in a crowded market.

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