250+ Beauty Blog Post Ideas & Topics That Your Audience Will Love In 2024

•

Updated: January 19th, 2023

Looking to write a new blog post but experiencing some writer's block?

Coming up with new blog post ideas and topics can be time-consuming and daunting.

What's even more challenging is coming up with a great content idea - one that will bring you the right traffic and resonate across your audience.

Writing a great blog post can take hours, days, and sometimes even weeks, so it’s critical that you do your research to ensure your post will reach your intended audience.

This post provides you with creative blog post ideas to help spark some ideas for your next article.

Additionally, we provide you with proven tips and strategies on how to find the right blog post topic for your beauty business.

Beauty Blog Post Topics & Categories

Here are a few of the most popular Beauty blog post categories and topics to write about:

Skin Care
Makeup
Perfume Picks
Hair Colouring
Hair-Styling
Nail Art
Workout Routine
Face Masks
Lip Care

Different Blog Post Types For Your Beauty Business

Here are some content type and topic ideas for your beauty business:

How-to-guide content for your beauty business

How-to-guides are a great way to share your insight and knowledge across your audience.

If you are able to provide answers to a person's search, they will likely click on your article and stay on your site for a period of time.

The more value and answers you bring to your reader, the more they are likely to return to your site and become a customer.

How-To-Guide Beauty Business Post Example

Ipsy, the glam subscription bag business has an entire how-to-guide tutorial page on their website.

Here's a great example of one of the blog posts they did on: The Beginner’s Guide to Applying Makeup, According to a Makeup Artist:

Check out the full post here

How To Guide Beauty Blog Post Ideas

Here's a list of how-to-guides you can create for your beauty blog:

How to apply your makeup.
How to blend hair extensions
How to blow dry your own hair.
How to Build Your Makeup Collection
How to care for dyed hair.
How to choose a hairstyle for your face shape.
How to choose the right hair colour for your skin tone.
How to clean your makeup brushes.
How to combat frizz.
DIY hair care products.
How to conceal dark circles.
How to contour your face.
How to deal with bad skin days.
How to deal with greasy hair.
How to deal with large pores.
How to do a cut crease.
How to do your eyebrows.
How to Figure Out Your Skin Type
How to find luxury products for less.
How to find the right foundation shade.
How to find the right SPF for you.
How to Find Your Beauty Style
How to find your skin type.
How to get a job in the beauty industry.
How to get a luxurious look for less.
How to Get Glowing Skin
How to get glowing skin.
How to Get Started With Nail Art
How to Get the Luxe Look for Less
How to hide roots in-between visits to the hairdresser.
How to hide scars with makeup.
How to keep your skin hydrated on a flight.
How to make a DIY face mask
How to make DIY body scrub
How to make DIY lip balm
How to make your eyes look bigger.
How to make your makeup last all day.
How to make your makeup products last longer.
How to Make Your Own Face Masks
How to organise your makeup collection.
How to pick the perfect lipstick
How to pick the perfect lipstick for your skin tone.
How to prevent split ends.
How to protect your hair from heat review.
How to remove your makeup.
How to start a beauty blog.
How to style hair extensions
How to style hair extensions.
How to style short or long hair.
How to Take Better Care of Your Nails
How to transform your makeup from day to night.
How to work out your hair type.
How you do a certain technique (ex. contouring)
How you edit your makeup pics or videos
How you store/organize your makeup
How you take & edit your makeup photos and videos.
How you take your makeup pics or videos
How your makeup has changed over the years.
A beginner’s anti-ageing guide.
A Beginner’s Guide to Nailcare
A Beginner’s Guide to Skincare
A beginners guide to makeup. Essential starter products.
A beginners guide to skincare.
DIY skincare tutorials.
Makeup Tutorial for Beginners
Nail art tutorials.
A guide to different skin treatments available.
A haircare dictionary with the terminology used.
A makeup dictionary of different terminology used.
A minimal skincare routine with only a few products.
A skincare dictionary of different terminology used.
Apply your makeup using only one tool.
Apply your makeup with just your fingers.

List-based content for your beauty blog

Lists are a great way to consolidate information and provide your user with an easy-to-read blog post.

For those that want a quick answer or don’t have time to read a long article, this is a great way to get your point across and answer your searchers query.

Lists are a great way to build traffic for your blog posts, and they are often quick to write. It’s a win-win!

List Based Content Example

BRIDES, a wedding, fashion and beauty blog provides a list of 67 Wedding Makeup Ideas for Every Kind of Bride.

This is the perfect example of the list-based content type:

Numbered list with ideas
Short descriptions
Photos for context

Read the full article here

List-Based Beauty Blog Post Ideas

Here's are some list-based beauty blog post ideas you can create:

10 Beauty Must-Haves Under $20
10 Natural Skincare Products to Try This Year
10 Things You Need to Know About Beauty
15 of My Favorite Nail Art Looks
25 Makeup Tips for Beginners
5 Affordable Makeup Products I Swear By
5 Beauty Essentials Everyone Should Have in Their Collection
5 Drugstore Makeup Brands to Try
5 Habits of People With Great Skin
5 Holy Grail Nail Shades
5 makeup products that you will always repurchase.
5 Tips to Keep Your Nails Strong
5 ways to keep your hair out of your face.
7 Affordable Beauty Brands I Love
7 Beauty Tips for Beginners
7 Skin Care Tips for Dry Skin
Easy to follow glam makeup looks.
Eye looks for hooded eyes
Beauty gift guides.
Beauty Instagram accounts everyone should follow
Beauty looks you’ve always wanted to try.
Beauty YouTubers everyone should watch
Best beauty products for your skin type
Best drugstore beauty products
Best products for your hair type
Best worth-the-splurge beauty products
Black Friday shopping haul
Haul.

Interview content for your beauty blog

Why not have an industry expert write a piece of content for you, rather than writing it yourself?

Interviews are a great way to get user generated content for your site - and oftentimes, they will generate quality traffic and interest.

Not only will your audience read this content, but the audience of your interviewee will also read and share this content.

Interviews are a great way to add value to your business while mixing up your blogging style.

Interview Example In The Beauty Industry

Beauty Crew has an entire section on their site just for interviews.

Check out their blog here

Interview Content Ideas For Your Beauty Blog

Ask another blogger or influencer to do a guest post.
Host A Q&A with a beauty blogger
Host An AMA with a beauty influencer
Have a beauty blogger or influencer takeover Social Media
Interview over the phone
Follow an influencer around while they shop for beauty products
Go live with another beauty blogger on IG or Tik-Tok
Beauty essentials everyone should have.
Beauty essentials you always carry with you.
Beauty essentials you never leave home without

Guide: How To Find Content Ideas

Finding the right content type and topic for your blog is critical. The last thing you want is to spend hours and days writing a piece of content that doesn’t end up performing well.

We’ve outlined tips to help you find the right blog post topic

1. Find Blog Post Topics Using Google

Google search is a great (and free) tool for finding a content type and topic.

You can actually use google autocomplete to see what people are searching for:

2. Find Blog Post Ideas Through Competitors and Useful Websites

A great way to find content types is by seeing what your competitors with similar audiences are doing.

There are a few different ways you can do this:

Manually going through different websites to see what others are writing about
Use a tool like ahrefs to see top-performing websites and topics

3. Find Content Ideas Using Google Search Console

Google search console is a great and free way to see what your audience is searching for:

4. Make Sure You Can Perform Well For The Content

Just because your audience is searching for something, doesn’t always mean you can win for that content.

Consider looking at existing search results and other top-performing websites. Then, ask yourself a few questions:

Are these top-performing sites massive businesses? If so, what would it take to rank for something like this?
Is the existing content in the search results good quality?
Are there ways that I can improve this content type? (ie. adding photos, videos, optimizing keywords, making the posts longer and more valuable to the reader, etc)

Part of

Starting A Beauty Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile