Beamer

How Beamer Grew to $10M Revenue and 550 Customers by 2024

February 28th, 2025

Founded By

Mariano Rodriguez Colombelli

Monthly Revenue

$833K

Founders

Profitable

Yes

Year Started

2017

Customer

B2B

Founded By
Mariano Rodriguez Colombelli: Monthly Revenue
$833K

Founders
2: Profitable
Yes

Year Started
2017: Customer
B2B

Who is Mariano Rodriguez Colombelli?

Mariano Rodriguez Colombelli is an entrepreneur from Buenos Aires, Argentina, who co-founded Beamer as a pivot from a previous startup, Hibox. Alongside Spencer Coon, Rodriguez Colombelli leveraged his experience in software development and team collaboration tools to create Beamer without external funding, growing it into a successful SaaS business.

What problem does Beamer solve?

Beamer addresses the challenge of keeping users informed about product updates, ensuring they don’t miss key information that can improve their experience and maintain engagement.

How did Mariano come up with the idea for Beamer?

Mariano Rodriguez and his co-founder were initially working on a team collaboration app called Hibox. Despite their efforts, they faced significant challenges in effectively communicating new features to their users. They experimented with various methods like in-app messages, emails, and blogs but found none of these solutions satisfactory.

Their breakthrough came from observing user behavior within their app, particularly the attention paid to unread in-app notifications. Realizing this was an effective way to engage users, they built a simple notification center to house changelogs and feature updates. This small internal tool successfully increased user engagement, leading them to recognize the broader potential need for such a solution in the SaaS community.

Encouraged by the feedback from peers and users who were impressed with the tool, they refined the concept and validated their idea by quickly creating a minimal viable product. Challenges included learning from the past mistakes with Hibox and ensuring a focused approach on a specific problem, leading to Beamer's emergence as a dedicated communication tool for product updates. Through this pivot, they learned the importance of focusing on a specific niche and listening to user feedback, which were key lessons in their journey.

How did Mariano Rodriguez Colombelli build the initial version of Beamer?

Beamer began as a small internal tool for another startup, evolving into a comprehensive changelog and release notes tool. Initially, the development was minimalistic, comprising a basic form for new posts, a simplistic newsfeed, and a notification system. This early prototype capitalized on the effectiveness of in-app notifications, which resonated well with users due to its native integration and the compelling nature of unread notification cues. The build process prioritized speed and direct user feedback; indeed, the first beta was developed within a day using a platforms-as-a-service (PaaS) infrastructure, enabling high scalability and low downtime. The process was challenging, requiring rapid iteration and constant adaptation to user feedback and market needs, focusing tightly on user engagement and a specific niche within SaaS.

What was the growth strategy for Beamer and how did they scale?

Word-of-Mouth and Referrals

Beamer achieved significant growth through word-of-mouth and customer referrals. After pivoting from their initial product, they focused on delivering high-quality service and product experience, which naturally led to satisfied customers recommending Beamer to others. This organic growth strategy was pivotal for expanding their user base without relying heavily on paid advertising.

Why it worked: Satisfied customers became enthusiastic promoters, leading to a steady stream of new users through organic recommendations. This type of growth is sustainable, cost-effective, and often results in high-quality leads that are more likely to convert because they come from trusted sources.

SEO and Content Marketing

Beamer focused on SEO and content marketing as key growth strategies. They created targeted content that resonated with their audience, using specific keywords that potential customers were searching for. This approach helped them attract visitors who were already interested in finding solutions like Beamer offers.

Why it worked: By optimizing their website and blog content for specific search terms related to product updates and user engagement, Beamer captured the attention of businesses searching for effective ways to communicate product changes. This strategy not only increased website traffic but also ensured that the traffic was relevant and likely to convert.

Product Hunt and Early Community Engagement

Beamer leveraged platforms like Product Hunt to gain visibility and credibility in the early stages. A successful feature on Product Hunt brought in valuable feedback and early paying customers, helping them build initial traction.

Why it worked: Product Hunt is a community of tech enthusiasts and early adopters, making it an ideal platform for launching innovative SaaS tools. The exposure from being featured allowed Beamer to validate their product-market fit quickly and engage directly with a community interested in new tech solutions.

In-App Notifications and Push Engagement

An important part of Beamer's growth strategy was the effective use of in-app notifications and push engagements. These tools were used to announce new features and updates directly within the app, ensuring users were constantly informed and engaged with the product.

Why it worked: In-app notifications and push engagements were instrumental in keeping users informed without overwhelming them. This approach led to a dramatic increase in user engagement and satisfaction, as users felt more connected and aware of the updates, enhancing overall user retention.

What's the pricing strategy for Beamer?

Beamer employs a tiered subscription model starting at $49 per month, with premium plans for increased features and larger user bases, and offers a free trial to attract potential customers.

getbeamer.com Pricing

What were the biggest lessons learned from building Beamer?

Focus is Key: Initially, Beamer's team tried to solve too many problems for too many people, almost jeopardizing their company. Narrowing their focus on a specific niche allowed them to succeed.
Listen to Feedback: Beamer's pivot was driven by customer feedback once they realized users responded positively to their notification solution. Seeking and acting on feedback was pivotal in their journey.
Lean and Efficient: Operating with a small team of only five people pushed Beamer to automate effectively and prioritize core features, resulting in a simple, user-valued product.
Embrace Product-Market Fit: Beamer emphasized rapid iteration and testing until they found a product-market fit, realizing that the market won't adapt to them; they needed to adapt to the market.
Rapid Adaptation and Pivoting: When initial efforts were not yielding the desired growth, Beamer quickly pivoted to a new idea, leveraging existing insights and creating a separate company structure for success.

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