Backlinker

How Bennett Built Backlinker AI to $20K MRR in 13 Months

Monthly Revenue

$20K

Founders

Employees

1 (est.)

Profitable

Yes

Year Started

2023

Customer

B2B

Founders

Employees

1 (est.)

Profitable

Yes

Year Started

2023

Customer

B2B

Who is Bennett Heyn?

Bennett Heyn, founder of Backlinker AI, is based in San Francisco and has a strong background in digital marketing and AI, having led the Artificial Intelligence Club at Ohio State University and created a successful blog with over $70K in revenue.

What problem does Backlinker solve?

Backlinker solves the hassle of daily manual link-building by using AI to secure valuable backlinks, saving clients time and significantly boosting their online authority.

How did Bennett come up with the idea for Backlinker?

Bennett was inspired to create Backlinker after grappling with his own frustrations in the world of link building for SEO. He noticed how time-consuming and demanding it was to manually sort through journalist queries on platforms like Help a Reporter Out (HARO) and recognized a need for automation in this niche. He used his background in AI and digital marketing to develop a solution that streamlines the process, enabling business owners to secure valuable backlinks without dedicating countless hours each week.

Initially, Bennett tested his concept on himself to solve his own needs and, after seeing success, began offering it on Fiverr, where he realized the market demand for such a tool. He further refined the idea, turning it into a full-fledged SaaS product with the help of a developer, ensuring the service could reliably generate impressive results for clients. Throughout the process, he faced the challenge of ensuring consistent and valuable backlink successes, prompting him to pivot and optimize the system until it could guarantee at least three high-quality backlinks per client each month.

From this journey, Bennett learned the importance of persistence and flexibility in refining an idea until it effectively met customer needs. His key takeaway was the value of leveraging emerging technologies such as AI to automate and improve traditional processes, offering a unique proposition in a competitive market.

How did Bennett build the initial version of Backlinker?

Bennett developed Backlinker AI by initially creating a rudimentary tool that leveraged automated processes through Zapier, which he then sold on Fiverr. Realizing the potential, he hired a developer to evolve the tool into a comprehensive automation platform, using technologies such as Vercel, Github, Next.js, Python, TensorFlow, Mistral, and OpenAI. This development process transitioned from a basic Zapier integration to a more sophisticated AI-powered service that could automatically manage reporter outreach for link-building. Challenges arose when the initial promises of securing backlinks were not met, but through persistent iterations and pivoting, Bennett managed to guarantee three monthly backlinks for clients, overcoming early hurdles in the development process.

What was the growth strategy for Backlinker and how did they scale?

HARO Automation

Backlinker AI has effectively utilized HARO (Help A Reporter Out) to automate the acquisition of high-quality backlinks. By automating the process of responding to journalist queries, Backlinker AI simplifies what is traditionally a labor-intensive task. This approach helps in securing backlinks from respected websites like BusinessInsider, Zdnet, and others.

Why it worked: Automating HARO allows users to gain backlinks from high authority sites frequently mentioned in the media. This enhances the credibility and authority of Backlinker's clients’ websites, improving their search engine ranking without significant manual effort or a large SEO budget.

Twitter Marketing

Backlinker AI founder, Bennett, primarily uses Twitter as a visibility channel to promote Backlinker AI. He shares revenue milestones, client success stories, and updates about new features. This transparency and real-time sharing help build trust and credibility with the audience.

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Why it worked: By sharing real-time updates and success stories, Bennett effectively builds a strong narrative of growth and reliability. This transparency supports customer acquisition by showcasing tangible results and the continuous evolution of the product, engaging current and potential clients.

Reddit Automation

Bennett employed Reddit automation as a tool for growth. By automating outreach on forums where digital marketers and business owners seek SEO solutions, Backlinker AI connects directly with an interested audience, generating leads and securing new clients.

Why it worked: Reddit offers a targeted community with members who are actively seeking SEO and marketing solutions. Automation ensures consistent messaging and presence without physically engaging, saving time while expanding reach.

Referral and Networking in Forums

In addition to automation, Backlinker AI benefits from networking within forums and online groups related to SEO. This involves actively pitching the service to potential customers in environments where Backlinker AI's benefits are most relevant.

Why it worked: Engaging in forums allows Backlinker AI to reach its target market directly, presenting an opportunity for direct responses and engagement with potential customers. This method helps nurture meaningful connections and enable word-of-mouth referrals within niche communities.

What's the pricing strategy for Backlinker?

Backlinker charges $300 per month, offering automated AI-driven reporter outreach securing at least three high-authority backlinks, much cheaper than traditional HARO services.

What were the biggest lessons learned from building Backlinker?

Embrace Flexibility: Initially, Backlinker struggled to secure backlinks, leading to unhappy customers. By pivoting and experimenting, they eventually found a successful strategy, highlighting the importance of staying adaptable and open to change.
Value Transparency: Backlinker AI's founder openly shared revenue figures and client success stories on social media. This transparency built trust and attracted new customers by demonstrating the platform's real value and reliability.
Solve Real Problems: The business thrived by addressing specific pain points in the SEO industry, particularly the time-intensive nature of manual link building. Aspiring founders should identify and focus on solving significant customer challenges for success.
Offer Tangible Benefits: By providing concrete outcomes like guaranteed DR 30+ backlinks, Backlinker AI gave clients clear expectations. Ensuring your product has measurable benefits can help in attracting and retaining customers.
Persistence Pays Off: The founder stressed the importance of perseverance, noting that consistent effort and dedication over time eventually lead to success. This resilience is crucial for overcoming challenges and achieving long-term goals in entrepreneurship.

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