Launching and Growing a Digital Live Auction House
Note: This business is no longer running. It was started in 2015 and ended in 2023. Reason for closure: Shut down.
Hello! Tell me about yourself and what you’re working on.
My name is Aaron Varsha, and I built Auction King, a live auction website. At Auction King, we auction unique and hard to find items such as custom jewelry and art.
We deliver a true auction experience from the convenience of your laptop or phone. Placing a bid on our site comes with all of the excitement and unpredictability of a real live auction.
Today, we are doing about six live auctions a week, and each ranging 5-8 hours long. At the peak of an auction, we might have over 100 users simultaneously viewing and bidding on items.

What’s your backstory and how did you get into the auction business?
My family has been in the auction business for four generations, so I was naturally exposed.
But the story here starts about 7 years ago when my dad asked me if I could help him run his auction on
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.