Launching an Online Store and Documenting the Journey

The Story of Apes In Space

Hello! Who are you and what are you working on?

I’m Dennis and I run an online store called Apes In Space where I sell space posters.

Space is one of the few things reminds us that we’re really a tiny speck in the whole universe. Since the stars aren’t visible in a lot of places, I want to use these posters is to bring a little bit of space back into our daily lives.

The store is about six months old and revenue has been slowly increasing. February was the biggest month yet with over $1,300 in sales.

apes-in-space-product

What's your backstory and how did you come up with the idea?

I’ve been an e-commerce consultant to for about seven years. And during most of that time, I’ve blogged about what I learn from these client projects. But, I’m always pretty limited to what I can share openly due to client confidentiality.

For this reason, I started an online store where I document and share everything.

The goal was not to build the most amazing business - but to have an honest and truthful account of what it takes to start and grow an online store, and also because the "make money online" world is littered with BS.

Seeing the inner workings of another business gives them ideas to try for their own projects, but also resets their expectations to something that’s a little more realistic.

When it comes to the e-commerce side of it, people would have you believe they are making seven figures dropshipping shitty AliExpress products. However, the reality is a lot more sobering.

Starter Story is a good counterweight to that. You get to see actual revenues and work from real people. And it’s exactly why I started Apes In Space.

The results aren’t amazing (yet). Progress has been slow and I’ve invested a lot of time into the project. But I love trying out new ideas that I could never test with clients. And the response has been good as well.

A lot of people have reached out to say that my monthly updates on my blog have really helped them. Seeing the inner workings of another business gives them ideas to try for their own projects, but also resets their expectations to something that’s a little more realistic.

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