AllGPTs.co

How One Founder Sold A GPT Directory for Five Figures in Months

February 28th, 2025

Founded By

John Rush

Monthly Revenue

$833

Days To Build

Founders

Profitable

Yes

Days To Build

Year Started

2023

Customer

B2B & B2C

Founded By
John Rush: Monthly Revenue
$833: Days To Build
2

Founders
1: Profitable
Yes: Days To Build
2

Year Started
2023: Customer
B2B & B2C

Who is John Rush?

John Rush, the founder of AllGPTs.co, hails from a small village in Turkey and went on to study computer science in Norway. He has a diverse entrepreneurial background, having launched 30 startups, including his first successful venture for student assignments, and later transitioning into creating directories and no-code platforms like Unicorn Platform to quickly build and manage online directories.

What problem does AllGPTs.co solve?

AllGPTs.co solves the problem of navigating the overwhelming complexity and volume of available GPT models by organizing them into a user-friendly directory, allowing customers to quickly find and evaluate the best AI solutions for their needs, which saves them significant time and effort in the search process.

How did John come up with the idea for AllGPTs.co?

John noticed a gap when he first watched the OpenAI demo day, where the announcement of "Custom GPTs" caught his attention. He immediately saw the emerging need for a centralized resource to help users navigate the wealth of new GPT models and applications. Acting quickly, John purchased the domain for AllGPTs and built a directory within hours, using his existing tools to simplify the process.

He conducted keyword research using Google to ensure there was enough interest to capture organic traffic effectively. After launching, John gathered feedback and observed how users interacted with the platform, leading to improvements in sorting and presentation. Despite initial skepticism from peers who thought directories were overhyped, John pressed on, believing in the niche and the unique value his directory provided.

How did John Rush build the initial version of AllGPTs.co?

John Rush built the AllGPTs.co directory using his Unicorn Platform, a no-code website builder, which allowed him to create the directory quickly and efficiently. Leveraging Google Sheets as the database for storing GPT data and an AI scraper to extract search results, John managed to build and launch the directory in just 2 hours. This rapid development and launch were possible due to the simplicity and power of the no-code tools at his disposal, eliminating the need for complex programming. The experience was relatively smooth, but the success lay in the smart use of backlinks for sorting GPT entries, similar to Google's ranking, making the directory instantly valuable to users. The challenge was ensuring that the directory was comprehensive and up-to-date, which he handled by prioritizing automation and efficiency from the outset.

What were the initial startup costs for AllGPTs.co?

Development and Launch: It cost nothing to build the AllGPTs directory as John Rush used his own no-code website builder, Unicorn Platform, leveraging tools like Google Sheets for the database and an AI scraper for Google search results.
Monetization and Revenue: Through its viral success and organic traffic, the directory attracted AI founder sponsorships, charging between $199 and $499 for home page banners, generating a total revenue of $10,000.
Unexpected Cost/Outcome: John sold AllGPTs to Chipp for $15,000 as the hype around GPTs began to wane, though it still maintained good traffic numbers.

What was the growth strategy for AllGPTs.co and how did they scale?

Organic Traffic and Domain Authority

AllGPTs.co experienced explosive growth in organic traffic from Google right from day one. The domain name "AllGPTs" played a significant role, as it appeared prominently when people searched for "All GPTs." This immediately established AllGPTs.co as a go-to source for information on GPT directories. The clever choice of domain name was crucial in driving organic visibility and traffic.

Why it worked: The concept of "All GPTs" resonated with what users were searching for, making it a highly searchable and authoritative domain from the start. This organic traffic, combined with strategic domain choice, established credibility and brought millions of users to the site without extensive marketing spend.

Social media played a big role in the growth of AllGPTs.co. The topic of GPTs was highly trending, and the directory became a hot topic for social media conversations. Influential figures in the AI space mentioned the directory in their posts and newsletters, driving significant awareness and visitor traffic.

Why it worked: By leveraging the power of social media and taps into a trending subject, AllGPTs.co capitalized on existing conversations. The buzz and shares by influencers added a layer of trust and curiosity, helping to spread the directory rapidly among the AI community.

Viral Content Strategy

The directory's smart content sorting—prioritizing GPTs based on internet backlinks—caught attention and made it inherently shareable. The sorting method mimicked a Google-like ranking, helping users find the most reputable and popular GPTs quickly.

Why it worked: By using an effective ranking approach similar to familiar search algorithms, users could easily identify top models, creating a more engaging and useful experience. This intuitive design encouraged social shares and drove a viral spread of the platform as users recommended it for its utility and relevance.

Sponsorship and Advertising Opportunities

Due to its instant popularity and extensive traffic, AllGPTs.co drew numerous advertisers and sponsors, particularly AI founders and companies looking to promote their tools. This sponsorship model involved selling banner ads on the homepage for prices ranging from $199 to $499.

Why it worked: The alignment between advertisers and users interested in AI tools made it a natural fit for companies to advertise on AllGPTs.co. The site was able to monetize early by matching the audience's interests with relevant advertising, demonstrating a solid business potential alongside providing directory content.

What's the pricing strategy for AllGPTs.co?

AllGPTs.co utilizes a simple business model, leveraging high organic traffic to its directory of GPT models by offering free access to listings while monetizing through sponsorships and ads priced between $199 and $499, with increased visibility due to social media mentions and a strategic use of backlinks for credibility.

What were the biggest lessons learned from building AllGPTs.co?

Prioritize Domain Name: Finding a short, memorable domain name was crucial for AllGPTs' success. A strong domain helped with organic traffic and established credibility from day one.
Leverage Existing Platforms: Utilizing Unicorn Platform allowed for fast, efficient directory building. This no-code approach enabled quick iterations and adaptations, ensuring focus remained on data quality rather than technical build-out.
Enhance Discoverability: Sorting GPTs by backlink count mimicked search engine ranking, providing immediate value and attracting users to the most relevant entries quickly, turning users into advocates.
Capitalize on Viral Opportunities: Timing the directory launch with trending topics and discussions on social media helped AllGPTs gain rapid traction. Viral growth was achieved through AI community engagement and influencer mentions.
Monetize via Sponsorships: The directory's viral nature allowed for profitable ad sponsorships as AI founders sought visibility through the platform, showcasing the importance of building a desirable advertising space.

AllGPTs.co Acquisition: How much did AllGPTs.co sell for and what was the acquisition price?

AllGPTs.co was acquired by Chipp.ai for a five-figure sum in September 2024. The acquisition was a strategic fit, as Chipp.ai's audience overlapped well with AllGPTs, allowing them to leverage the directory for increased brand awareness, traffic, and data insights in the AI space.

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