1,000+ Catchy Aftermarket Car Parts Business Names

•

Updated: January 19th, 2023

So, you've come up with the perfect aftermarket car parts business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your aftermarket car parts business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best aftermarket car parts business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your aftermarket car parts business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Aftermarket Car Parts Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of aftermarket car parts business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy aftermarket car parts business name ideas

Power Wheels
Car Care
Automotive Machine
Strong Brakes
Expensive Machine
Central Part
Occasional
Motor Spot
Proper Parts
Gear Fit
Two Strong
In Demand
Used Auto Trading
Trusted Motorcar
Manual
Man Power
Creative Mechanic
On Spot
Clever
Hot Trolley
Market Trading
Trustworthy
Electric Car
Trusted Co
Western Elevator Place
Allstar Wheels
Barely Touched
Ideal Alloy
Repair Shop
Auto Parts
Honest Trading Co
All About Vehicle
Motorcar Pro
Hot Compact
Greatest Collection
Active Streetcar
Collective Trading
Pro Finder
Separate Parts
Hot Spot
Hot Oil
Innovative Sales
Immediate Trading
Strange Spot
Strong Part
Caretakers Pro
All About Parts
Second Part
Active Wheels
Speedy
Powertrain Engine
Lucrative System
Hydraulic Place
Power Engine
Motorcar Group
Two Parts
Two Tiny
Least Used
Motor Sports
Coil Collection
Blue Cars
The Car
Free Spot
Speedy Way
Wheels Corner
Cheap Garage
The Trusted Place
Trading Demand
Market Demand
Powered Back
Honest Ride
Fix It
One Stop Shop
Occasional Sales Pro
Habitual Parts Co.
Closed
Crowded Chariot
Partly Spot
Powertrain Pro
Early After Sales Place
Automotive Pro
Automotive After Sales Trading Co
Hot Automotive
Shear Car
Hot Market Trading Co
Bear Car
Proximal Portions
After Sales Pro
Early Hydraulic Brake
Northern Partially
Orderly Powertrain Pro
The Lucrative Automotive
Strong Rotor
Most Exhaust System Place
Available Avionics
Greatest Contribution Collective
Tenth Portion
Exhaust System Group
Hired Elevator Car
The Independent Exhaust System
Posterior Piece
Oncoming Automobile
Strong Automotive Group
The Expensive Railcar
Better Separate Place
Automotive Automotive Spot
Cable Car Co
Powerful Railway Car Pro
The Significant Piece
LatterPart
Rotor Place
Orderly
Healthy Automobile Place
Ort Part
Hot Beav Group
Rotor Group
Hot Drivetrain Pro
The Vital Partially
Automotive Powertrain
The Compact
TwoCar
Armoured
Flat
Own Motorcar
Motorcar Collective
Machine Place
Official Motorcar Co
Rotor Collective
The Orderly Market
The Blue Elevator Car
Hand Railway Car

Creative aftermarket car parts business name ideas

Automotive Powertrain Trading Co
Role Collective
Empty Cable Car
Immediate Automotive
Automotive Automobile Place
Cheap Cabin
Curt Part
Available After Sales Spot
Most Automobile
The Lucrative Automotive
Big Railcar
Crowded Cart
Cylinder Carpark
Back
Automotive Market Pro
Healthy Automobile
The Rent
Nice
OncomingCar
The Earlier
Automotive Airframe
The Lower Separate
Strange Motorcar Group
Automotive Group
Ignition Coil Place
Class Gondola Spot
Immediate Drivetrain
Latter Piece Trading Co
Hand
The Southeastern
Chair Car
TwoCar
MostAftermarket
Railcar Place
Northeastern
Immediate Automobile
Crowded Chariot
Central Section
Small
Exert Part
SmallCar
Automotive After Sales Co
Stolen
Prominent Piece
More Car
Bottom Separate Pro
Red Vehicle Pro
Closed
Central
Strong Ignition Coil Collective
Automotive Automobile Collective
Integral
UsedCar
Rotor Group
Immediate Ignition Coil
Orderly Hydraulic Brake Pro
Automotive Alternators
Automotive Drivetrain Group
Available Drivetrain Place
Available Powertrain
The Available Automotive
Principal Persona
Invert Part
Automotive Rotor Place
Hired Elevator Car
Anterior Piece
Rotor Co
Posterior Portion
Second Partially
Powertrain Pro
CylinderCar
Rear Motorcar Co
Austere Car
Principal Component Pro
Orderly Powertrain Pro
Deer Car
Southern Piece Pro
The Crowded
TrolleyCar
Indispensable
Cylinder Carmaker
Early After Sales Place
Cylinder Carload
Lucrative Rotor Collective
Strong Ignition Coil
The Strong
Vital
The Posterior
Exhaust System Pro
Exhaust System Trading Co
Hot After Sales Spot
Closed Crate
Early Ignition Coil Group
AvailableAftermarket
Automotive Auto
The Tenth
Piece Co
Crowded Cruiser
Early Powertrain Co
Lucrative Beav Spot
The Freight
Exhaust System Group
StrongAftermarket
Cable Car Place
The Important
DrivenCar
Automotive Antilock
The Light
StrangeCar
Southwestern Component
The Street
Orderly Automotive Spot
Private
The Automotive Hydraulic Brake
Most Exhaust System Spot
Automotive Exhaust System Spot
Automotive Collective
Railway Car Trading Co
Most Rotor
Ignition Coil Group
Lucrative Hydraulic Brake Group
Healthy Automobile Spot
Automotive Exhaust System Place
Healthy
The Fifth Portion
Immediate Powertrain
Second Piece Collective
Early
Character Pro
Automotive Automobile
The Hot Automotive

Learn more about starting an aftermarket car parts business:

Where to start?

-> Aftermarket car parts business plan
-> How to finance an aftermarket car parts business?
-> How much does it cost to start an aftermarket car parts business?
-> Pros and cons of an aftermarket car parts business

Need inspiration?

-> Other aftermarket car parts business success stories
-> Marketing ideas for an aftermarket car parts business
-> Aftermarket car parts business slogans

Other resources

-> Profitability of an aftermarket car parts business
-> Aftermarket car parts business tips

Funny Aftermarket Car Parts Business Names

Strong Automobile
Big Railcar
Crucial
DistalPart
Powertrain Collective
Official Motorcar Co
Outer Component Place
Early After Sales Trading Co
Strong Rotor Collective
Closed Cable Car
Hot Ignition Coil Collective
The Early Contribution
Essential Portion Place
Automotive Drivetrain Group
Automobile Collective
Rent Elevator Car
Lucrative After Sales
Railway Car Pro
BeautifulCar
The Crowded
Strange Vehicle
Rental Motorcar
Orderly Beav
Indispensable Start Collective
Hot Automotive
The Minor Separate
Healthy Hydraulic Brake Group
Little
The Crowded Cable Car
Most Market Co
The Empty
Second Piece Collective
Blue Motorcar
New Railcar Place
Railcar Co
The First Partially
Partially Pro
Powertrain Co
The Earlier
The Immediate Drivetrain
Early Beav Co
Compact Carload
Independent Exhaust System Spot
Automotive Automotive Group
Railway Car Trading Co
The Southwestern
The Blue Elevator Car
Hot Market
Healthy Drivetrain Trading Co
NorthwesternPart
Adhere Car
NorthernPart
Contribution Collective
ClosedCar
Independent Market
Hot Rotor
White Machine Collective
Most Automobile
Section Trading Co
HotAftermarket
Available Avionics
Rotor Pro
Cylinder Carmaker
Independent Drivetrain Group
Closed
Elevator Car Trading Co
Healthy Beav Group
Healthy Ignition Coil Co
UnmarkedCar
Hot After Sales Co
Drivetrain Spot
Northern Partially
Section Pro
Active Partly Group
The Substantial Piece
Railway Car Place
Lucrative Automobile Spot
Start Collective
Pair Car
Machine Pro
Lucrative Beav
Character Pro
Freight
Immediate Automobile
Orderly Rotor Collective
Independent Exhaust System Group
The Orderly Powertrain
Empty Elevator Car
The Open Motorcar
Small
Available Hydraulic Brake Place
Most Exhaust System Collective
The Automotive Market
Free port Part
Automotive Market
Independent Rotor Collective
The Better Section
Automotive Airframe
Automotive Ignition Coil Trading Co
Available Automotive
Automotive Automotive
ConsiderablePart
Strong Powertrain Group
The Driven
Lucrative Rotor Group
The Proximal
Powertrain Trading Co
The Strong Drivetrain
The Hot
Deer Car
Tiny Motorcar Spot
Sure Car
Lucrative Rotor Collective
Vital Contribution Trading Co
Principal Section Collective
Bear Car
Automotive After Sales
Latter Piece Trading Co
Tenth Separate Spot
Lower Piece Group
The Lucrative Automotive
The Orderly Exhaust System
Beav Place
Independent Exhaust System Pro
EarlyAftermarket
The Compact
Early Drivetrain Co
Market Pro
Automotive After Sales Trading Co
Rotor Place
Posterior Persona

Cool aftermarket car parts business name ideas

Healthy Automobile Spot
The Integral
The Expensive Vehicle
Class Cabin
Automotive Place
The Substantial Piece
Ignition Coil Trading Co
The Upper
Class Carload
Principal Participant
Insert Part
Hydraulic Brake Trading Co
The Freight
Eastern Section Pro
TrolleyCar
Chair Car
Character Pro
The Imaginary
The Earlier Portion
DrivenCar
The Automotive Automotive
Imaginary Character Group
Powertrain Trading Co
BottomPart
Aware Car
Independent Rotor Place
Powertrain Pro
Immediate Hydraulic Brake Place
Lucrative Beav Spot
Vital Separate Collective
Hot After Sales Spot
Second Vehicle
The Orderly Market
LeastPart
Conspicuous
Available Beav Place
Tee shirt Part
The Lucrative Exhaust System
Strange Vehicle
Independent Automobile
Available Automobile Co
Automotive Market
Railcar Co
Machine Trading Co
Trolley Auto Group
Available Avionics
The Posterior
Machine Pro
The Largest Contribution
Start Group
Dessert Part
Beav Collective
Strange Motorcar Group
Cylinder Cart
Available After Sales Trading Co
Crowded Cruiser
Western Role Co
SmallCar
Cylinder Railroad Car
The Hot Powertrain
The Back
Lucrative Drivetrain
Blue Motorcar
Lucrative Automobile Pro
Greater Separate Place
BeautifulCar
OncomingCar
Ignition Coil Spot
The Rear Railway Car
The Orderly Powertrain
Strong Ignition Coil Collective
Only
Prefer Car
Automotive Automobile Collective
Hydraulic Brake Pro
Proximal Portions
The Available Drivetrain
Greater
Anterior Partially
The Orderly Rotor
Healthy Ignition Coil Co
Beav Spot
The Blue Elevator Car
Three Machine
Portion Spot
Strong
Engineer Car
Healthy Automobile Place
Immediate Drivetrain Group
Independent Powertrain Co
The Fast
The Early
After Sales Collective
Immediate Rotor Collective
Strange Elevator Car
Peer Car
Available Rotor Co
Immediate Ignition Coil
Automotive Market Pro
Strong Exhaust System Place
The Beautiful Auto
Rent Elevator Car
The Early Contribution
Small
Armoured Cable Car Place
The Anterior
Railcar Place
Closed Carpark
Independent Hydraulic Brake
Healthy Ignition Coil
Pay dirt Part
Western Portion Group
Posterior Persona
Most Beav Spot
Strong Rotor Collective
Lucrative Market Group
Principal Partly
Latter Separate
Piece Collective
Immediate Rotor
Triumphal Railway Car Pro
Independent Rotor Collective
Available Beav Collective
Automotive Beav
Integral
Automotive After Sales Trading Co
The Hot
Rental Elevator Car
Strange
Section Trading Co
Elevator Car Pro

Unique aftermarket car parts business name ideas

Lucrative
Beav Place
Independent Exhaust System Pro
Most Exhaust System Place
After Sales Place
Automobile Place
BlueCar
Occasional Automobile Group
The Hot Beav
Exhaust System Trading Co
Independent Market
Early Market Place
Automotive
The Automotive Drivetrain
Healthy Powertrain
Private Motorcar Co
Available Aerospace
The Rental
Most Market Co
Trolley
Cylinder Cable Car
The Strong Drivetrain
Deepest Contribution Trading Co
Independent
Most After Sales
Anterior Piece Pro
Most Drivetrain Pro
Rotor Collective
The Strong Powertrain
Available Powertrain Spot
Second Auto Group
Automotive Airframe
Lucrative After Sales Collective
OwnCar
Orderly Automotive Spot
Strong Beav Co
Nice Automobile Place
Strong Powertrain Group
Better Separate Place
Old
Market Place
Available Exhaust System Place
Partially Pro
Lucrative Automobile Collective
Large Partly Collective
Confer Car
Prominent Persona
Drivetrain Place
TwoCar
Cable Car Collective
Big Railroad Car
The First Partially
Big Railcar
Front Piece
The Prominent
Greatest Section Spot
The Available Beav
Automotive Ignition Coil
Automotive Pro
Latter Partially
OneCar
Exhaust System Pro
Orderly Drivetrain Co
Prominent Partly Collective
Available After Sales Group
Orderly Rotor Trading Co
After Sales Trading Co
Available Market Spot
Drivetrain Group
Driven Railcar Place
The Orderly After Sales
Proximal Participate
Lucrative Hydraulic Brake Co
Prominent Participate
Immediate Automotive Group
Lucrative Automotive Spot
Available Automotive Trading Co
The Class Motorcar
Lucrative Rotor Collective
Northern Partially
The Lucrative Automotive
One
Lucrative Automobile Spot
Lucrative Hydraulic Brake Group
Invert Part
Available
Hot Drivetrain Pro
Railway Car Trading Co
The Early Partially
Exert Part
Worst
Available Automotive
The Hot Drivetrain
The Nice Gondola
Railroad Car Trading Co
Beav Co
Cable Car Co
Oncoming Automobile
The Compact
CentralPart
Prominent Portions
Hot Powertrain Pro
LargePart
AvailableAftermarket
Southeastern Partly Pro
Outer Component Spot
Exhaust System Place
Railcar Group
The Deepest Role
Flirt Part
The Automotive Powertrain
HealthyAftermarket
Prominent Partially
Lure Car
Automotive Spot
Two Motorcar
The Expensive Railcar
Upper
The Essential Character
Strong Automotive Group
Empty Cable Car
Big Gondola Pro
Cheap Cable Car
Proximal Partly
The Hot Automobile
Empty Elevator Car
Automotive Rotor Place
PrincipalPart
Rotor Trading Co
Compare Car
Integral Role Pro

Cute aftermarket car parts business name ideas

The Tenth
Hydraulic Brake Co
Piece Group
Principal Portion
Automotive Automotive Group
The Motor
The Independent Exhaust System
Score Car
Available Powertrain Trading Co
Latter Piece Trading Co
Elevator Car Group
Immediate Automotive Trading Co
NiceCar
Crowded Cart
Automotive Exhaust System
Prominent Percentage
Orderly Exhaust System Collective
Hired Railway Car Co
Rotor Group
The Healthy Automobile
Closed Carload
The Independent Hydraulic Brake
Independent Beav Place
Contribution Collective
The Better Portion
The Middle
Automotive Antilock
Available Ignition Coil Spot
The Triumphal
Early Automobile Trading Co
Three Railcar Place
Fifth Component Co
Compact Carload
Healthy Rotor Pro
FlatCar
Private Elevator Car Trading Co
Vital Partly Spot
The Orderly
Cylinder Auto Spot
The Independent Ignition Coil
The Independent Rotor
Most Rotor
Automotive Powertrain Co
The Strong Automobile
Automotive Auto
Closed
The Available
White Railroad Car Collective
Posterior Partially
The Considerable
Drivetrain Collective
Cylinder Cabin
Orderly Drivetrain Place
NecessaryPart
Closed Carmaker
Strong Drivetrain Collective
Tiny
Automotive Drivetrain
The Essential
Difficult
Healthy Drivetrain Trading Co
Most
Principal Component Pro
The Southwestern
Independent Rotor Co
The Lucrative
The Considerable Component
Section Spot
Cylinder Cable Car Trading Co
SouthernPart
The Southern
Market Co
Immediate After Sales Collective
Automotive Ignition Coil Co
Compact Chariot
Automotive Market Spot
Available Airframe
Open Elevator Car Pro
Automotive Axles
Lucrative Hydraulic Brake Place
Upper Portion Trading Co
Lucrative Beav
Hot Ignition Coil Collective
Available Exhaust System Group
Rotor Place
The Minor Separate
After Sales Spot
Stolen
Independent Exhaust System Spot
Automobile Collective
Prominent Portion
Back
The Substantial Separate
Latter Start Co
Red
Bear Car
Central Section
Hot Beav
Railway Car Place
The Difficult
Strong Powertrain
Portion Group
Class Cart
Orderly Hydraulic Brake Pro
Crowded Elevator Car Spot
Early After Sales
Green Auto
RentalCar
Abhor Car
Assert Part
Door Car
FractionalPart
Early Powertrain Spot
Automotive Co
Automotive Exhaust System Place
Principal Partially
Fall short Part
Railroad Car Place
Role Trading Co
Better
The Central Start
Best
Orderly Automotive Trading Co
LargestPart
Automotive Automobile Place
Automotive Beav Place
The Worst
ImportantPart
ThreeCar
Beav Pro
Automobile Trading Co

Clever aftermarket car parts business name ideas

Lower Role
Oncoming Machine Group
Automobile Co
Orderly Drivetrain Spot
The Big Railway Car
Larger Character
Hot Market Trading Co
Beav Trading Co
ProximalPart
Orderly Powertrain Trading Co
Posterior Participation
Piece Spot
The Fancy
Principal Participate
Crowded Chariot
The Difficult Start
Available After Sales
Adhere Car
Healthy Drivetrain Pro
Unmarked Machine Co
Crowded Crate
Most Automobile
Rapport Car
Automobile Pro
Private
Independent Exhaust System Group
The Closed
Freight
Western Component Trading Co
Contribution Spot
Cylinder Cadillac
Beav Group
Hot After Sales Trading Co
Railway Car Pro
Available Drivetrain
Unhurt Part
Large
Prominent Piece
PoweredCar
Cavort Part
Active Partly Group
Hot Hydraulic Brake Place
DeepestPart
Strong Exhaust System
ExpensiveCar
Automotive After Sales Pro
Crowded Vehicle Spot
AnteriorPart
Hardest Separate Pro
Substantial
AutomotiveAftermarket
Lucrative Automotive Pro
The Automotive
Necessary Partially Group
The Most
OrderlyAftermarket
Forte Part
Early Hydraulic Brake Spot
Orderly Ignition Coil Collective
Flat
Cheap Cart
The Healthy Automotive
Ear Car
Automotive Beav Spot
Early After Sales Trading Co
Pair Car
Healthy Beav Group
After Sales Group
Minor Portion Spot
Automotive Alternators
Gondola Co
Piece Trading Co
Automotive Market Trading Co
Exhaust System Co
Indispensable
Hot Drivetrain
The Trolley
The Healthy Market
Automotive Avionics
Motorcar Collective
The Stolen
Automotive Automobile
The Fast Auto
Available Auto
Orderly Beav
Free port Part
Strong Market Collective
Allure Car
Partly Group
Available Alternators
Available Automobile
Immediate Automotive
Hot After Sales Pro
Immediate Exhaust System
Fourth
Posterior Participate
Lucrative Hydraulic Brake
Lucrative Ignition Coil Pro
DistalPart
Machine Collective
Class Gondola Spot
Central
The Early Beav
Posterior Portion
Healthy Rotor Collective
PrivateCar
Hot Exhaust System
Fair Car
Prominent Contribution Co
Unmarked Auto Collective
Cure Car
ConsiderablePart
The Empty
Early Automotive Pro
Portion Pro
Official Motorcar Co
Exhaust System Spot
DifficultPart
Available After Sales Place
The Three Gondola
The One
The Powered
StreetCar
Porte Part
Strong Ignition Coil
Trolley Motorcar
The Independent Automotive
Immediate Automobile Trading Co
Healthy Market Pro
Immediate Hydraulic Brake
Powertrain Co

Best aftermarket car parts business name ideas

Available Axles
Hot Automotive
The Imaginary Section
The Immediate Automobile
The Most Powertrain
Healthy Automobile
The Automotive Market
Vital Contribution Trading Co
Available Antilock
The Independent
The Oncoming
Most Partly Group
Automotive Automotive Co
The Cheap
CrowdedCar
Rental Motorcar
The Available After Sales
Early Market Group
Fractional Contribution Co
HandCar
White Auto Group
Immediate Beav Spot
ElectricCar
Hot
Vehicle Place
Blue Cable Car Pro
Hired Motorcar Trading Co
Powertrain Collective
Available Accessories
The Least
Most Ignition Coil Group
Automotive Automotive Collective
Lucrative After Sales
ClosedCar
Eastern
Partly Spot
The Most Ignition Coil
Gondola Place
EmptyCar
Early Rotor Place
Two
Powered
Automobile Spot
Oncoming Railcar Spot
Independent Ignition Coil
New Railcar Place
Larger
Most Exhaust System Spot
Market Trading Co
The Class
Shiny
Automotive Hydraulic Brake Spot
Rotor Co
Blue
Railcar Pro
Eastern Character Co
The Principal
Gondola Collective
Outer Component Co
Hot Automobile Place
SouthwesternPart
The Substantial
Compact Gondola Place
Northeastern
Powertrain Place
Ignition Coil Pro
Private Machine
Sure Car
Outer Component Place
Early Powertrain Group
The Street
Healthy
Elevator Car Spot
Immediate Drivetrain
Automotive Aerospace
Immediate Beav
Motorcar Trading Co
Desert Part
Cheap
OldCar
Automotive Drivetrain Place
Posterior Piece
Hydraulic Brake Spot
Available Beav
Third Role Group
Ignition Coil Place
Component Group
Closed Cruiser
Unmarked
Elevator Car Place
Powerful Railway Car Pro
White
Public transport Part
Hand Railway Car
Independent Beav Spot
Overt Part
Drivetrain Spot
Light Auto Collective
Lucrative Ignition Coil
The Blue
Tort Part
Occasional Vehicle Pro
Rear Motorcar Co
Automotive Accessories
Class Chariot
The Proximal
Separate Group
UsedCar
The Light
Lowest Partly
Automobile Group
Portion Trading Co
Second Partially
Front Piece Co
GreaterPart
Prominent Component
EarlyAftermarket
Automotive Exhaust System Spot
Component Co
The Immediate Drivetrain
The Important
Contribution Trading Co
Bottom Separate Pro
Prominent Participating
Powerful Machine
Third
After Sales Pro
Snort Part
Three Railroad Car Place
The Beautiful Railway Car
Strong Automobile Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Aftermarket Car Parts Business:

Simple is always better

This means a few different things. Your aftermarket car parts business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your aftermarket car parts business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Aftermarket Car Parts Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile