Affluent.co

From Quitting His Job to Building a Million-Dollar Digital Agency

December 28th, 2024

Founded By

Jordan Platten

Founders

Profitable

Yes

Year Started

2017

Customer

B2B

Founded By
Jordan Platten: Founders
1

Profitable
Yes: Year Started
2017

Customer
B2B

Who is Jordan Platten?

Jordan Platten, the founder of Affluent.co, hails from the United Kingdom and started his first business at the age of 22 after leaving a corporate sales job. He has a background in marketing and entrepreneurship, and quickly turned his digital marketing agency into a successful endeavor.

Jordan Platten

What problem does Affluent.co solve?

Affluent.co helps small businesses navigate the overwhelming complexity of social media marketing, empowering them to increase sales without needing an in-house expert.

Affluent.co Homepage

How did Jordan come up with the idea for Affluent.co?

Jordan Platten's journey to founding Affluent.co began with a desire to break free from the constraints of his corporate sales job. His interest in marketing, combined with the dissatisfaction of working for someone else, sparked the initial idea. He wanted to leverage his natural ability to connect and sell while overcoming the knowledge gap in executing marketing strategies.

Jordan's thought process involved a hands-on approach to learning, where he immersed himself in studying digital marketing and quickly gravitated towards Facebook ads. Initially, his lack of industry experience posed a challenge, but his background in sales instilled the discipline he needed to succeed. By securing his first client within weeks, he validated his idea to pursue social media marketing as a business.

He continuously refined his concept through trial and error, drawing on feedback from clients and experiences. Despite early setbacks, such as misjudging event opportunities, Jordan kept learning and adjusting. A key lesson from Jordan's ideation phase was that genuine passion paired with rigorous self-discipline could drive success, even when starting with limited resources.

How did Jordan Platten build the initial version of Affluent.co?

Jordan Platten built the initial products for Affluent.co by immersing himself in learning digital marketing and quickly applying that knowledge. He focused on mastering Facebook ads, which he identified as a crucial component for his business. Just two weeks into his digital marketing study, he managed to sign his first client, a local restaurant, followed by other businesses like a furniture company and a jewelry store. The process involved refining his skills through direct client interactions, allowing him to iterate and improve rapidly. Despite his corporate background in business development, learning the practical applications of these strategies was challenging yet gratifying, enabling him to replace his salary and commit full-time to building his agency.

What was the growth strategy for Affluent.co and how did they scale?

YouTube

Affluent.co leveraged YouTube as a key acquisition channel by creating valuable content that attracted significant organic traffic to their brand. Jordan Platten, the founder, began documenting his journey on YouTube, which not only showcased his expertise but also filled a gap in the market by offering free and in-depth insights into social media marketing. His philosophy was to provide more value for free than what others charged for, thus building trust and a robust subscriber base.

Why it worked: The channel's growth was bolstered by focusing on giving away substantial value, which led to YouTube suggesting the content to more users. This approach made the channel a prominent resource for aspiring marketers, creating a consistent influx of potential customers. By maintaining high engagement with viewers and optimizing for specific keywords like "Facebook ads," Jordan ensured his videos reached the right audience, resulting in substantial traffic and direct sales from the platform.

Facebook Ads

Affluent.co utilized Facebook Ads both as a service for clients and as a tool to grow their own business. Jordan's expertise in this area helped the company deliver high ROI for clients, which also built their reputation as specialists in the field.

Why it worked: The company concentrated on getting exceptional results for their clients, which naturally attracted more businesses seeking similar success. For their agency, running targeted ads effectively brought in new leads and increased brand visibility, as Facebook's vast user data allowed for precise targeting of potential clients looking for digital marketing services.

Networking and Partnerships

Networking played a significant role in Affluent.co's growth, primarily through online communities and events. By interacting in specialized groups and forming partnerships, Jordan was able to form mutually beneficial relationships and gather insights that would help refine their services.

Why it worked: Networking allowed the business to understand the challenges faced by potential clients and tailor their offerings to address these pain points. This approach not only helped in client acquisition but also in retaining clients by consistently delivering solutions that were aligned with their evolving needs.

Affluent.co capitalized on email marketing as a channel to nurture and convert leads. They built an email list through content marketing endeavors, providing continuous education and value to subscribers, thus maintaining engagement and converting them into clients over time.

Why it worked: Regular newsletters and email campaigns kept the audience engaged and informed about new offerings or success stories, fostering a sense of community and trust. By building an email list of engaged followers, Affluent.co was able to drive consistent traffic and sales from those who were already interested in their value proposition.

What's the pricing strategy for Affluent.co?

Affluent.co offers digital marketing services with a tiered pricing strategy, including free training resources, but specific plan pricing isn't publicly detailed.

What were the biggest lessons learned from building Affluent.co?

Test Before You Leap: One key lesson from Affluent.co's journey is the importance of understanding and testing different markets before diving in headfirst. A significant financial loss occurred when an event was underprepared for different audience expectations across the globe. Always start small, gather feedback, and adjust your approach before making large investments.
Leverage Free Value: Affluent.co's growth is largely attributed to Jordan's strategy of sharing highly valuable content for free, especially on YouTube. This built trust and attracted clients who were eager to pay for more in-depth services, proving that offering genuine value without immediate compensation can be a strong long-term business strategy.
Embrace Consistency: Success for Affluent.co came from relentless consistency and discipline. By setting daily targets and sticking to them, the team ensured steady growth. Aspiring founders should focus on consistent effort, even when results aren't immediately visible.
Adapt to Tough Feedback: Early on, Jordan learned the hard way the importance of adapting to local market preferences and cultural differences. This adaptability turned challenging feedback into growth opportunities. Entrepreneurs should be open to criticism and ready to pivot their strategies based on market demands.
Build Community and Support: Part of Affluent.co's appeal is its community focus, stemming from Jordan's realization that people invest not just in knowledge but in a supportive network. Building a community around your business can create motivation and accountability, essential components for sustaining long-term business success.

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