reel.farm

How One Developer Launched ReelFarm to Automate TikTok Content Creation

February 14th, 2025

Founded By

Matt Welter

Monthly Revenue

$333

Days To Build

Founders

Employees

1 (est.)

Profitable

Yes

Days To Build

Year Started

2024

Customer

B2B & B2C

Founded By
Matt Welter: Monthly Revenue
$333: Days To Build
75

Founders
1: Employees
1 (est.): Profitable
Yes

Days To Build
75: Year Started
2024: Customer
B2B & B2C

Who is Matt Welter?

The founder of reel.farm, Matt Welter, is an engineer and coder who developed his passion for automation and content creation in 2021, leading to the launch of his project in 2024.

What problem does reel.farm solve?

Reel.farm eliminates the hassle and cost of creating TikTok content, letting users automate video production for consistent and affordable social media engagement.

Reel.Homepage

How did Matt come up with the idea for reel.farm?

Back in 2020, while searching for a way to generate income without enduring the traditional grind of sales and marketing, the founder, who was skilled in coding, discovered YouTube AdSense. The potential to earn from video creation sparked the idea of automation, but existing solutions merely outsourced the work rather than truly automating it. Over time, the founder built a YouTube automation tool as a personal project. However, it wasn’t fully automated, and real life necessitated a shift back to a full-time job.

Fast forward to 2024, advancements in AI enabled the founder’s vision of 100% video automation to come to life. This breakthrough inspired the creation of reel.farm to offer genuine automated video content without the need for management of people or coordination with freelancers. As others expressed interest in the tool, the founder was encouraged to make it available to others, thus validating the demand and shaping the concept into a practical business solution.

How did Matt Welter build the initial version of reel.farm?

Matt, the founder of reel.farm, spent 2.5 months focused intensely on building a tool for automating video creation for social media platforms like TikTok. After realizing the advancements in AI technology, he leveraged these to develop a solution that did not require outsourcing or managing freelancers, providing true automation. Matt, who has a background in engineering, used his coding skills to create a platform capable of consistently generating customized content by writing code instead of managing a team. Developing the first version of reel.farm proved challenging, as Matt was the only one working on it, having to rely on his technical skills to bring the concept to a working product. Despite the difficulties, particularly given his personal dissatisfaction with the current video format, Matt succeeded in creating a functional tool with plans to expand into more video formats in the future.

What was the growth strategy for reel.farm and how did they scale?

TikTok Automation

ReelFarm's main focus is automating the creation and publication of videos on TikTok. They serve businesses that want consistent content without the hassle of manual video production. By providing tools like AI-generated avatars and viral hook generators, they help create engaging content with less effort.

Why it worked: Automation cuts down the time and resources businesses need to maintain a social media presence. By offering an affordable solution that produces a large volume of content, ReelFarm makes it easy for businesses to reach a wider audience consistently.

Product Hunt Launch

Meant to introduce ReelFarm to a broader audience, the launch on Product Hunt helped in gaining visibility and attracting potential users interested in tech and automation. Product Hunt is a platform where tech enthusiasts look for new and innovative tools, making it an ideal spot for launching a tech-focused business.

Why it worked: Tech enthusiasts and early adopters frequent Product Hunt, which is perfect for gaining attention for new tech products. This platform helped ReelFarm tap into a ready audience that appreciates AI-driven solutions and automation.

Engaging with the community through platforms like Product Hunt and Twitter, ReelFarm shares updates and behind-the-scenes insights about their product development journey. This kind of engagement helps build a loyal community around the product.

Why it worked: Transparency and regular updates keep the audience engaged and foster trust. By building a community, ReelFarm ensures that users feel connected to the product, leading to word-of-mouth marketing and organic growth.

Pricing Strategy

ReelFarm offers tiered pricing plans, allowing businesses to choose a plan based on their content needs. This flexible pricing attracts a range of customers, from small startups to growing businesses, ensuring they can scale their video production as they grow.

Why it worked: A tiered pricing model makes the service accessible to businesses of various sizes. It lowers the barrier to entry while offering opportunities to scale, keeping customers engaged as their needs evolve.

What's the pricing strategy for reel.farm?

Reel.farm offers a tiered subscription model: $19/month for 10 videos, $49/month for 50 videos, and $95/month for 150 videos; first video is free.

Pricing

What were the biggest lessons learned from building reel.farm?

Embrace Automation: ReelFarm shows the power of true automation by removing the need for outsourcing. This reduces costs and allows for consistent content creation.
Adapt to AI Advancements: Leveraging AI advancements can bring your vision to life. ReelFarm used AI to realize fully automated video creation, something previously thought impossible.
Listen to Demand: Building a product based on what others repeatedly ask for can lead to success. ReelFarm grew from a personal tool into a product others wanted.
Single-Handed Focus: Building a business single-handedly requires significant dedication. ReelFarm's journey highlights how deep focus and persistence on a project can lead to innovative solutions.
Iterate and Improve: Even if the initial product isn't perfect, as shown by ReelFarm, working on enhancing features over time is critical. This approach encourages gradual improvements and customer satisfaction.

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