Toy Maker

2 Toy Maker Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

The toys market is growing at a CAGR of 2.5% and will reach a market size of $103 Billion in the next few years. Toys play a critical role in a child’s growth and development. They help in brain development, enabling the kids to acquire logical and reasoning skills.

Besides, toys help kids develop spatial reasoning and social and communication skills. Therefore, starting a toy-making business today could be the best decision you are about to make.

To start your toy-making business, identify a potential niche, and focus on delivering suitable toys.

In this list, you'll find real-world toy maker success stories and very profitable examples of starting a toy maker that makes money.

1. Toybox ($2.4M/year)

Ben Baltes, the co-founder and CEO of Toybox, came up with the idea for their 3D printer and creativity platform when he and his friends realized the potential of bringing 3D printing capabilities into kids' homes. They saw that kids could not only print their favorite toys but also have the ability to modify or design their own custom toys. Despite facing setbacks and challenges, Toybox has grown from selling only 2 units in its first 2 months to generating millions of dollars in revenue annually.

How much money it makes: $2.4M/year
How much did it cost to start: $10K
How many people on the team: 3

On Creating A 3D Printer And Creativity Platform For Kids

Toybox Labs co-founder and CEO Ben Baltes shares his journey of creating a 3D printer and creativity platform for kids, including brutal setbacks and incredible successes, resulting in millions of dollars of revenue a year, and offers a discount for those interested in purchasing.

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Read by 10,008 founders

2. ZZZ Bears ($420K/year)

Justin Baum, a Creative Director in the advertising industry, came up with the idea for ZZZ Bears while filming a commercial at a Marine base and buying his daughter a teddy bear. Realizing that the bear helped alleviate her fears and knowing the sacrifices of military families, he decided to create a line of teddy bears dressed in military uniforms that would protect kids as they sleep. After facing initial challenges with manufacturing and marketing, the business gained success through Facebook ads and partnerships with military exchanges and major retailers like Target.

How much money it makes: $420K/year
How much did it cost to start: $5K
How many people on the team: 0

How I Built A Teddy Bear Business Helping Military Kids Sleep At Night

This case study is about how the founder of ZZZ Bears created and grew a line of military teddy bears named SGT SLEEPTIGHT, primarily selling to military families and gaining success through Facebook ads and partnerships with military exchanges, Target, and TAPS, while also learning important lessons such as the power of mentors and seeking help.

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Read by 10,985 founders