23 Supplements Company Success Stories [2024]
A supplement business makes money by selling dietary supplements, vitamins, protein powders, and health foods to customers.
These products are often sold directly to customers or through distributors and retailers.
Your target customers will likely include fitness enthusiasts, health-conscious individuals, wellness influencers, and those who prioritize their nutrition daily.
Starting a supplement brand is becoming increasingly popular because it's relatively inexpensive, and you can run the business from your home.
Here are some real life success stories of starting a supplements company:
1. Bare Performance Nutrition ($42M/year)
Nick Bare, the founder of Bare Performance Nutrition, came up with the idea for his sports nutrition and health supplement company while studying Nutrition in college and struggling to afford pre-workout supplements. He and his friends decided to make their own, and after realizing the demand for such products, Bare launched his brand while serving in the Army. In its first year, the company made $15,000 in revenue, and now, it is on track to do $6 million in revenue for the year.
How much they make: $42M/year
How much did it cost to start: $20K
Current team size: 42
A military officer turned entrepreneur built sports nutrition brand Bare Performance Nutrition from $15,000 in year one to on track to generate $6m in revenue this year, leveraging social media platforms and creating interactive, relatable and valuable content to create a community and a brand voice.
2. Bey Moss ($1.2M/year)
Nick Bey, the founder of Bey Moss, came up with the idea for his business after hearing about the health benefits of sea moss from rapper Nipsey Hussle. He decided to sell sea moss products to his wife's large social media following and quickly sold out of his first batch, validating the demand for the product. With his background in computer programming and his wife's sales expertise, they were able to build Bey Moss into a successful e-commerce business, making over $800,000 in revenue to date.
How much they make: $1.2M/year
How much did it cost to start: $500
Current team size: 10
Bey Moss, an e-commerce platform selling sea moss-infused health and wellness products, made over $800,000 to-date with less than $10,000 overall in ads after validating the product idea through reviews and feedback and leveraging their social media following to build a Bey Moss community.
So... can you actually make money with a supplements company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. De Novo Nutrition ($240K/year)
Ben Esgro, the founder of De Novo Nutrition, came up with the idea for his business while studying sports nutrition in graduate school. Frustrated with the lack of transparency and innovation in the industry, Esgro decided to start his own brand, hand mixing custom protein powders in his parents' house. Over time, De Novo Nutrition grew from a one-man operation to a multinational brand known for its unique and great tasting protein flavors, as well as its cognitive enhancer called Utopia, which led to a major inflection point in growth.
How much they make: $240K/year
Current team size: 5
De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.
4. Human Tonik ($2.4M/year)
Adam Wright, the founder of SuperGreen TONIK, came up with the idea for his business after struggling with chronic fatigue and a lack of nutritional supplements that met his needs. With his background in web development and digital marketing, he decided to create a greens powder that provided the ingredients he desired and tasted good. Since its launch in August 2019, the brand has seen significant growth and aims to achieve 7-figure revenue in its second year.
How much they make: $2.4M/year
How much did it cost to start: $50K
Current team size: 1
SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.
So... can you actually make money with a supplements company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Pilly Labs ($66K/year)
Ronell, the founder of Pilly, came up with the idea for his health and wellness company after trying a liquid herbal tincture for stress relief and experiencing amazing results. However, he realized that the product lacked modern packaging, marketing geared towards a younger demographic, and convenient delivery. With a determination to create a brand that checked all the boxes, Ronell started Pilly while working an 80-hour a week job, and after months of hard work and overcoming obstacles, he successfully launched the brand and is now generating around $5K in monthly revenue.
How much they make: $66K/year
Current team size: 1
This case study follows the journey of a founder who, while holding down an 80-hour job, launched a health and wellness company selling all-natural, herbal-based supplements, generating $5K in revenue per month, and relying heavily on Google PPC ads for traffic.
6. VADE Nutrition ($6M/year)
Joe Johnson, a former athlete and entrepreneur, came up with the idea for VADE Nutrition while sitting beside his wife Megan's hospital bed. They wanted to create a convenient solution for consuming protein powder on the go, which led to the development of Dissolvable Protein Scoops. After facing challenges with manufacturing and finding the right partners, VADE Nutrition has grown to be sold on various e-commerce platforms and has even landed a deal on Shark Tank. The company continues to attract and retain customers through engaging on social media and offering high-quality, convenient products.
How much they make: $6M/year
Current team size: 7
VADE Nutrition provides on-the-go consumers with convenient and portable Dissolvable Protein Scoops featuring 20 grams of protein, 4.4 grams of branch chain amino acids and only 90 calories, which has expanded from selling only through the website to retail stores and e-commerce sites such as Amazon, BodyBuilding.com, Groupon and GNC.com, culminating in a successful Shark Tank pitching to get a deal with Mark Cuban and A-Rod.
So... can you actually make money with a supplements company?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Lost Empire Herbs ($3.84M/year)
Logan Christopher and his brothers started Lost Empire Herbs after being introduced to the benefits of herbs, particularly Pine Pollen. They began by buying pre-packaged products from Alibaba and re-selling them, learning along the way and eventually growing the business to mid-seven figures in revenue. They focused on email and content marketing, as well as affiliate marketing, to attract and retain customers.
How much they make: $3.84M/year
How much did it cost to start: $1K
Current team size: 12
Lost Empire Herbs co-founder and CEO Logan Christopher shares how he built an ecommerce business specializing in high-quality, phyto-androgenic herbs that support hormone systems, going from zero to mid-seven figures in revenue, and discusses strategies including affiliate marketing and email-and-content marketing.
8. Natural Stacks ($2.4M/year)
Benjamin Hebert, co-founder of NaturalStacks.com, came up with the idea for the supplement company after experiencing the lack of transparency and trust in the supplement industry. As a consumer, he realized the need for a brand that would provide honest information about ingredients and formulas. With the launch of their flagship product, CILTEP, Natural Stacks has gained success and built a loyal customer base.
How much they make: $2.4M/year
Current team size: 10
NaturalStacks.com co-founder Benjamin Hebert shares how the company thrives in the competitive supplement industry with a patented nootropic formula and prioritizes transparency, customer experience, and niche marketing to grow its business, which generated over $100,000 in revenue in its first 100 days.
9. Jigsaw Health ($12M/year)
Patrick Sullivan Jr., along with his father, founded Jigsaw Health in 2005 after his dad struggled with health challenges for years. The idea for their dietary supplement business came when they realized the need for a magnesium supplement that didn't act as a laxative, and they created MagSRT. Now, Jigsaw Health has grown 181% in the past 5 years, with over 80% of revenue coming from direct-to-consumer sales.
How much they make: $12M/year
Current team size: 24
This case study follows the journey of Jigsaw Health, a dietary supplement company that grew 181% in the past 5 years, with 80% of revenue coming direct-to-consumer, bridging the gap between health and entertainment.
10. Dioxyme ($840K/year)
Marc and Bennett Schneider, father and son co-founders of Dioxyme, came up with the idea for their business after realizing that most of the supplements they tried had no effect. Marc, being a surgeon and scientist, conducted extensive research on nutraceuticals and discovered certain ingredients that had proven efficacy. He combined these ingredients to create a formula that not only worked but surpassed their expectations in terms of strength, power, and endurance.
How much they make: $840K/year
How much did it cost to start: $300K
Current team size: 4
Father-son duo Marc and Bennett Schneider created Dioxyme, a small-batch, craft nutritional supplement brand that caters to pro-athletes and their unique needs, which earned $840K in yearly revenue, with a 45% repurchase rate.
11. Ayo Supplements ($60K/year)
After struggling to maintain his weight and overall health in his post-college years, Paul Sciortino discovered the health benefits of matcha tea. However, he found it difficult to incorporate matcha into his busy routine. This led him to create Ayo Supplements, offering convenient matcha tea capsules. Within 5 months, the business has reached customers in over 100 cities across the country and has become "Amazon's Choice" for Matcha Pills.
How much they make: $60K/year
Current team size: 0
Ayo Supplements founder, Paul Sciortino, created a quality and convenient matcha supplement that became Amazon's top choice for matcha pills, and the company has reached customers in over 100 cities across the US in just 5 months, but faced challenges with manufacturing, funding and marketing strategy along the way.
12. Doppeltree ($840K/year)
Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.
How much they make: $840K/year
How much did it cost to start: $1K
Current team size: 0
Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.
13. Tomo Labs ($12K/year)
Margaret Morse, a Yale University graduate, teamed up with D1 athlete Liam Mcclintock to create Tomo, a post-alcohol recovery supplement. Fueled by their passion for health and science, they developed a proprietary formula that targets hangover symptoms. Their product gained traction quickly, generating $45,000 in its first week on the market and receiving extensive press coverage. With a focus on online channels, word-of-mouth marketing, and continuous product improvement based on customer feedback, Tomo has built a loyal customer base and is gearing up for an official launch in Q1.
How much they make: $12K/year
How much did it cost to start: $100K
Current team size: 2
Two Yale alumni created Tomo, a post-alcohol recovery supplement, which generated over $45,000 in its first week on the market with limited marketing by targeting specific reporters, revamping their website, boosting their online presence with SEO efforts, and word-of-mouth promotion.
14. CandyCan ($180K/year)
Krik, the co-founder and CEO of Protes Protein Snacks, came up with the idea for his business when he was in college and realized there was a lack of satisfying protein snacks like chips on the market. After leaving his corporate finance job and spending months perfecting the recipe, Protes Protein Snacks became the world's first protein chip and now has its products in over 10,000 retail stores nationwide.
How much they make: $180K/year
How much did it cost to start: $100K
Current team size: 2
An entrepreneur started a protein snacks company which launched six years ago and now has its products in over 10,000 retailers nationwide, through getting rid of their early mistakes, and looking to e-commerce for future growth.
15. Heights ($6M/year)
Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.
How much they make: $6M/year
How much did it cost to start: $-300K
Current team size: 16
Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.
16. H.V.M.N. ($12M/year)
How much they make: $12M/year
Current team size: 25
HVMN, co-founded by Michael and Geoffrey, disrupts the market with its ketone-based products, making health benefits accessible beyond fasting and low-carb diets, boasting a $6 million contract with the US Department of Defense and a considerably cheaper price of Ketone-IQ launched in 2022.
17. Earth's Creation ($6M/year)
How much they make: $6M/year
How much did it cost to start: $100K
Current team size: 50
Case study: EC Nutrition, a manufacturer of nutraceuticals, started with no buildings or equipment and now operates out of a 100,000-square-foot facility, experiencing 400% growth in revenue over the past six years and anticipating another 400% increase in the next five years by expanding into new markets and launching new products targeting brain health and sports nutrition.
18. Longevity Box Ltd ($900K/year)
How much they make: $900K/year
How much did it cost to start: $20K
Current team size: 0
Case study on Longevity Box, a UK company that develops supplements and health diagnostic tests focused on optimizing health and supporting healthy aging; experiencing 5%+ month-on-month growth with monthly revenues of £75k and targeting a younger demographic.
19. Allbe Canada ($1.2M/year)
Jordan's background is in nutritional science as a lecturer at a medical school, which gave him the foundation to understand the complexity of human health and nutrition. However, the true motivation behind founding Allbe Canada came from something other than his professional background, when his mother was diagnosed with a chronic disease. The reality that her health could be improved by altering her lifestyle habits, including nutrition, was a major wake-up call. He began researching extensively, exploring the potential of dietary supplements in supporting overall health. The idea for Allbe Canada sparked during this time, to create a product that could support people's health naturally and holistically.
How much they make: $1.2M/year
Current team size: 1
This case study article is about the founder of Allbe Canada, a health supplement venture in Canada, that has achieved annual revenue in the ballpark of 7 figures, exemplifying their commitment to scientifically backed, high-quality supplements and the trust of their health-conscious customers.
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
