44 Niche Blog Success Stories [2024]
Starting a niche blog can be a great way to engage with a passionate online community by sharing your expertise on a specific topic.
The first step is to identify a profitable and underserved niche, such as fashion, video games, film reviews, cooking, and more.
Find your niche and create unique and informative content, such as articles, commentary, news, how-to guides, top product lists, convention coverage, video interviews, and spotlights.
To monetize your blog, gain visibility and followers, provide affiliate links, grow a YouTube channel, collaborate with relevant brands, and speak at events.
To succeed in niche blogging, you need to have a passion for your topic, create engaging content, and regularly engage with your followers.
Here are some real life success stories of starting a niche blog:
1. Starter Story ($3M/year)
Pat came up with the idea for Starter Story after receiving numerous emails and messages about starting the website. Through his personal blog posts and monthly update articles, he chronicled the growth of Starter Story from its humble beginnings to reaching 1.6 million monthly visitors and generating $1,100,000 in annual revenue.
How much they make: $3M/year
How much did it cost to start: $100
Current team size: 6
Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.
2. Buildapreneur ($960K/year)
Spencer Mecham, the founder of Buildapreneur, was introduced to the concept of affiliate marketing while working at a digital marketing agency.
Inspired by a co-worker's successful blog that reviewed vacuum cleaners, Spencer decided to enter the affiliate marketing space.
He initially struggled with starting a blog and trying other platforms like Instagram, but found success by accident when a YouTube video he created blew up and received hundreds of thousands of views.
From there, he pivoted to YouTube and has since grown his audience to nearly half a million people across various platforms, using content marketing to attract and retain customers.
How much they make: $960K/year
How much did it cost to start: $0
Current team size: 0
This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.
So... can you actually make money with a niche blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. SelectSoftware Reviews ($40.5K/year)
Phil Strazzulla, founder of SelectSoftware, came up with the idea for his business after building a personal brand in the HR space through a weekly whiteboard video series. He realized that HR professionals were struggling to choose the right software for their needs, and saw the opportunity to create an online review site, similar to NerdWallet or WireCutter, for HR software. With organic search traffic growing at 30% per month and revenues hitting $1k per month, SelectSoftware has gained traction in the market.
How much they make: $40.5K/year
Current team size: 0
VC-turned-entrepreneur Phil Strazzulla, who previously built a successful b2b SaaS business, shares how he bootstrapped an online review site for HR software into a viable business with over $1k monthly revenues in just 3 months through organic search traffic growth and selling high intent leads.
4. Failory ($12K/year)
Rich Clominson, the co-founder of Failory, came up with the idea for the business after experiencing multiple failures with his own startups. Recognizing the value in learning from these failures, he decided to create a platform where failed startup owners could share their stories and lessons, in order to help future entrepreneurs avoid making the same mistakes. Since its launch, Failory has gained traction and grown its community, with plans to monetize through sponsorships and affiliate marketing.
How much they make: $12K/year
Current team size: 0
Failory is a community where failed startup owners come to tell their failure stories and the mistakes they committed, offering advice for future entrepreneurs.
So... can you actually make money with a niche blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Leader Connecting Leaders ($54K/year)
Jodi Carlson, a professional web designer and former Girl Scout leader, started her blog to share her knowledge and resources with other leaders.
She accidentally stumbled into a profitable business when she received an email from a leader on the other side of the country interested in one of her badge activity booklets.
Since then, Carlson has grown her blog into a profitable venture, generating $5,000 - $8,000 a month from activity booklet sales, ad revenue, and affiliate marketing.
How much they make: $54K/year
How much did it cost to start: $100
Current team size: 0
Jodi Carlson, a professional web designer, turned her Girl Scouts hobby into a successful profitable blog, making $5,000 - 8,000 a month from printable booklets and affiliate marketing, through focusing on Pinterest and Facebook as marketing platforms along with offering free resources and collaboration opportunities.
6. Content Intelligence Media ($120K/year)
Thomas Oppong, the founder of AllTopStartups, came up with the idea for his business while studying software entrepreneurship at Meltwater Entrepreneurial School of Technology. He started by aggregating the best and top technology ideas on his personal platform, and after receiving interest from readers, he transformed it into a startup blog focused on sharing promising startups that were growing rapidly or changing the way we live or work on a large scale. Today, AllTopStartups collaborates with hundreds of content marketing agencies and generates approximately $10,000 per month in revenue.
How much they make: $120K/year
Current team size: 2
From blogging about the best technology ideas to earning $10K/month through paid newsletters and courses, this case study explores the journey of entrepreneur and blogger Thomas Oppong and his successful online platforms.
So... can you actually make money with a niche blog?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Moneypicks ($96K/year)
Tyler started betting on sports during the World Cup 2008, and he ventured into this not to make money, but to help people. No wonder when he did started charging, business flooded through the door.
How much they make: $96K/year
Current team size: 0
Learn how a 27-year-old entrepreneur uses his love for sports and numbers to make $200-$600 per day by predicting the outcome of sporting events with his proprietary systems, which produce winners at a 60%+ rate, all without any significant startup costs or overhead.
8. Stray Curls ($54K/year)
Angela, the founder of the blog Stray Curls, turned her passion for illustration and creativity into a profitable online business. Her skills in computer science, graphic design, and illustration came in handy in creating a unique blog that helps young women establish creative online businesses.
With her colorful illustrations and engaging content, Angela has built a loyal following. She continues to grow her business by using email marketing and creating digital products that cater to her audience's needs.
How much they make: $54K/year
How much did it cost to start: $99
Current team size: 0
Angela shares how she turned her love for creating comics, drawings and graphic design into a successful blog and business that helps young women build creative online businesses, earning $4.5k a month on her blog and selling digital products.
9. Write.as ($34.8K/year)
Matt Baer, founder of Write.as, came up with the idea for his business in 2014 while working at a social media startup. He was inspired by the need for privacy and free expression in the face of increasing government surveillance, and created a simple writing platform that required no sign-up and focused on usability and privacy. Since then, Write.as has grown to host over 75,000 sites and 500,000 articles, with plans to expand into new areas like newsletters and company communications.
How much they make: $34.8K/year
Current team size: 1
Founder of Write.as, Matt Baer, shares his journey of building a suite of integrated creative tools, including a writing/blogging platform, photo-sharing tool, and submission management system, which host over 75,000 sites and power hundreds of independent WriteFreely sites across the web, with revenue growing by 200% year-over-year since launching paid plans.
10. Recruiterly ($12K/year)
Matt Gibbs, co-founder of Recruiterly, came up with the idea for the business after experiencing frustrations with the negative stigma surrounding the recruitment industry. After meeting his co-founder Jamie, they decided to start their own recruitment agency to generate revenue and eventually create a solution to the industry's problems, which became Recruiterly. They conducted extensive testing, gathered market demand, and relocated to San Francisco before launching the platform, which is now in the process of scaling.
How much they make: $12K/year
Current team size: 2
Recruiterly co-founder Matt Gibbs discusses how he and his partner went from recruiters to co-founders of a marketplace and lead-generation platform for recruitment professionals and businesses, with current revenues below $1,000 MRR.
11. Crowd Work News ($156K/year)
Starting a remote work blog was both a pain point for Sireesha (while she was searching for remote jobs) and a way to earn a passive income.
How much they make: $156K/year
How much did it cost to start: $500
Current team size: 0
Sireesha Narumanchi shares how she turned her passion for flexible, remote work into a successful blog generating five figures a month by focusing on affiliate marketing, email marketing and SEO.
12. Millennial Moderator ($6K/year)
Aleksey Weyman came up with the idea for Millennial Moderator when he was teaching himself basic HTML/CSS and decided to create a blog as a way to practice. After refining the brand and seeing the value it provided to readers, Aleksey focused on providing valuable insights and industry trends to attract and retain customers. With an average of $500 USD/month and 3000 monthly readers, Millennial Moderator is now looking to scale upward.
How much they make: $6K/year
Current team size: 1
Millennial Moderator, a profitable online publication averaging $500 USD/month and around 3000 monthly readers, shares insights on developing an online publication from scratch, monitoring user experience, and engaging readers through social media channels and advertising networks.
13. The Diamond App ($6K/year)
Tony Florida came up with the idea for The Diamond App when he was engagement ring shopping and realized he could find cheaper diamonds online. After extensive research and building a software program to find the most sparkly diamond within his budget, Florida decided to create a website to help others find affordable diamonds. The Diamond App now generates an average of $500 per month in revenue and has diamond price history for close to 8 million loose diamonds.
How much they make: $6K/year
Current team size: 0
The Diamond App founder developed an online diamond search engine that earns $500 per month in affiliate revenue from 6 jewelers, attracting 500 new users monthly through optimized SEO and offering valuable insights into his hands-off operation.
14. Gear Up Hiking ($16.2K/year)
Asen, the founder of Gear Up Hiking, started his journey in affiliate marketing in 2018. After selling his first blog, he bought Gear Up Hiking in a niche he loved and practiced himself. With a focus on quality content, keyword research, and outreach, Asen has built the website to average over $1,300 per month and attract 20k to 30k visitors monthly.
How much they make: $16.2K/year
How much did it cost to start: $1.7K
Current team size: 1
From almost zero knowledge about SEO and marketing, this founder grew Gear Up Hiking, a hiking and camping niche affiliate blog that currently averages $1300+ per month and has a traffic range of 20k to 30k visitors monthly, and is worth over $50,000 if sold for profit.
15. Aucoin Analytics, LLC ($166K/year)
Kervin Aucoin, a 15-year Army veteran and 20+ year Intelligence analyst, came up with the idea for Aucoin Analytics after realizing the need for an unbiased and well-informed travel security platform. Through blogging about his travel experiences and witnessing the detrimental effects of sensationalized news, Kervin developed a subscription-based private intelligence community that focuses on defeating fake news and providing accurate information. With a low overhead, Aucoin Analytics has seen profits of $10,000/month and offers specialized risk assessments and intelligence reports tailored to customers' needs.
How much they make: $166K/year
How much did it cost to start: $25K
Current team size: 1
Aucoin Analytics, LLC is a private intelligence company that delivers highly specialized risk assessments and intelligence reports, while also offering a subscription-based private intelligence community that provides access to subject matter experts in government intelligence, with profits at $10,000/month.
16. TechJury ($360K/year)
Deyan Georgiev came up with the idea for Techjury.net after experiencing frustrations with dishonest laptop reviews and wanting to provide unbiased information. Despite initially struggling to monetize the site and facing challenges with SEO, they focused on organic traffic and quality content, which eventually led to success. Techjury now makes $30,000/month in revenue and helps over 200,000 people find the best software and products.
How much they make: $360K/year
How much did it cost to start: $10K
Current team size: 13
Affiliate website Techjury.net achieves $30,000/month in revenue after a very slow start by disrupting the industry with unbiased reviews, achieved with a small team of 13 and attracting over 200,000 visitors a month, with founder Deyan Georgiev attributing their success to handpicking his team and treating people with respect.
17. Warrior Lodge Media ($252K/year)
Wes O'Donnell came up with the idea for Warrior Lodge Media out of frustration with the lack of simple military information online. He wanted to create a website that compiled every piece of unclassified U.S. military information in existence, and with the help of his network of military and veteran writers, he built Warrior Lodge slowly and organically. Today, the site earns between $18,000-$22,000 per month through ads, t-shirt sales, and affiliate links, and is almost completely hands-off, generating passive income for O'Donnell.
How much they make: $252K/year
How much did it cost to start: $5K
Current team size: 2
This case study is about the founder of Warrior Lodge Media, Wes O'Donnell, who started an all-in-one informational website for military and veterans and turned it into a $21k/month media company and eCommerce store, almost completely hands-off and generating true passive income.
18. Location Rebel ($1.2M/year)
How much they make: $1.2M/year
Current team size:
"Learn how one founder turned his passion for blogging into a seven-figure business with Location Rebel, offering valuable insights for small business owners looking to scale."
19. CarSpiritPK ($4.8K/year)
Usman Ansari, the founder of CarSpiritPK, came up with the idea for his automobile blog after experiencing manipulation in the content he wrote for other publications. He wanted to provide unbiased and genuine content for auto consumers in Pakistan, and started the website to shape opinions and provide quality reading material. Despite rejection of lucrative offers to promote obsolete products, CarSpiritPK has gained a reputation as a trusted source of information and attracts over 65-85k visitors each month, generating ad revenues of $250-400 USD.
How much they make: $4.8K/year
How much did it cost to start: $150
Current team size: 2
CarSpiritPK is a dedicated automobile blog attracting between 65-85k visitors each month, generating ad revenues of around $250-400 USD a month, all whilst staying unbiased.
20. Joker Mag ($3K/year)
Tyler O'Shea, founder of Joker Mag, drew inspiration for his media platform from his personal experience of being cut from his baseball team in 7th grade. He found solace in the stories of undersized athletes who defied the odds, and he wanted to share those stories to inspire others. Today, Joker Mag receives an average of 25,000 monthly visitors, generating approximately $250 in revenue per month with potential for significant growth.
How much they make: $3K/year
How much did it cost to start: $200
Current team size: 0
A media platform celebrating underdog stories in sports, Joker Mag, founded by Tyler O'Shea, receives an average of 25,000 monthly visitors generating $250/mo, and focuses on improving traffic through SEO, seeking to move towards brand partnerships as a primary monetization method in the future.
21. Finsavvy Panda ($216K/year)
Finance blogger Ling Thich started her blog, Finsavvy Panda, after feeling unfulfilled with her job as a bank analyst. Through diversifying her income streams with display advertising, affiliate marketing, and selling digital products, she now earns between $13,000 to $25,000 per month from her two blogs.
How much they make: $216K/year
How much did it cost to start: $200
Current team size: 2
Finsavvy Panda earns $13,000 to $25,000 monthly in net profit through diversifying their income stream with display advertising, affiliate marketing, and selling digital products like The Power Up Budget Binder and Pin Savvy Pinterest Templates after starting a blog on personal finance and budgeting.
22. Our captions ($12K/year)
and staying updated with the latest trends and strategies is crucial. Some of the most influential resources for me have been "SEO 2021: Learn search engine optimization with ... 150 problems with ... solutions" by William Ross, "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry, and "The One Thing" by Gary Keller and Jay Papasan. These books have provided valuable insights and actionable strategies that have helped shape my approach to growing my business. Additionally, I regularly listen to podcasts such as "The Smart Passive Income Online Business and Blogging Podcast" by Pat Flynn and "The GaryVee Audio Experience" by Gary Vaynerchuk. These podcasts provide valuable knowledge and inspiration from successful entrepreneurs in the industry.
How much they make: $12K/year
How much did it cost to start: $50
Current team size: 3
OurCaptions founder Siddharth Malhotra shares how he built a social media website that attracts over 200k visitors per month purely via organic searches, and offers tips on writing SEO-optimized articles.
23. Swim University ($600K/year)
How much they make: $600K/year
Current team size: 2
Matt Giovanisci's vast knowledge and expertise in pool and spa maintenance led him to launch Swim University, a platform where he shares his extensive knowledge through informative articles and interactive video courses.
24. Schmidt Auto Brokers ($12K/year)
Mbali Schmidt, a stay-at-home mother, started Schmidt Auto Brokers after hearing about the challenges people face in getting car financing due to their credit scores. She saw an opportunity to connect Rent-To-Own dealerships with individuals who have bad credit scores and are declined by banks. Since launching 5 months ago, Schmidt Auto Brokers has already helped multiple customers and is making an average of $1,000 per month.
How much they make: $12K/year
How much did it cost to start: $10K
Current team size: 1
Schmidt Auto Brokers is a five-month-old South African business connecting people with poor credit scores to rent-to-own dealerships; despite being in a highly competitive arena, the business is averaging $1,000 a month and plans to invest more in marketing and advertising to continue growing and helping improve drivers' lives.
25. CSS Animation ($6K/year)
Donovan Hutchinson, a website developer, came up with the idea for his business, CSSAnimation.rocks, after realizing the value of sharing his knowledge and learning experiences with others. He started by writing in-depth tutorials on creating web animations using HTML and CSS on his website. The positive reception and social media shares confirmed that he was onto something valuable.
How much they make: $6K/year
How much did it cost to start: $0
Current team size: 0
A website developer generates a monthly income of $6k with his website CSSAnimation.rocks, an online platform that offers tutorials on how to create web animations using HTML and CSS, and includes a newsletter, an ebook, and a video course.
26. TechySex ($60K/year)
Martin Moore, the founder of TechySex, stumbled upon the idea for his business when he realized there was a lack of information and quality content on sex toys and sexual wellness.
After working as a freelance writer in the industry, he decided to create his own blog to provide valuable resources and recommendations.
With a focus on SEO and organic traffic, TechySex has become profitable, generating around $5K per month and attracting readers from both the USA and Europe.
The future looks promising as Martin plans to expand his team and explore new ways to increase income.
How much they make: $60K/year
How much did it cost to start: $20
Current team size: 0
TechySex is a website that offers sexual wellness education and sex toy reviews, making around $5k per month on average and featuring affiliate programs as the main source of income; the founder Martin Moore started it after having experience as a ghostwriter in the adult industry and noticing a huge lack of information on sex toys as well as sexual wellness in general.
27. The Holistic Enchilada ($96K/year)
Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher.
After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche.
With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.
How much they make: $96K/year
How much did it cost to start: $250
Current team size: 2
Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.
28. Adam Enfroy ($1.2M/year)
How much they make: $1.2M/year
Current team size:
Learn how a 32-year-old entrepreneur grew his website to 500k monthly readers and made over $1 million in less than two years with no paid advertising while also gaining over 50k subscribers on YouTube.
29. Crypto Fireside ($2.4K/year)
Andrei Rotariu came up with the idea for Crypto Fireside after being inspired by Pat from Starter Story. Combining his love for writing and his passion for cryptocurrency, he created a crypto-related publication that focuses on education and features interviews, guides, reviews, and satire. After going through various online ventures and learning the ways of the web, Andrei found his niche in the crypto space and started Crypto Fireside.
How much they make: $2.4K/year
How much did it cost to start: $1.5K
Current team size: 1
Crypto Fireside is a cryptocurrency publication that focuses on crypto education, boasting over 1 year of establishment and an average monthly turnover of $200, with a focus on testing and preparation for future growth.
30. Book Club Chat ($48K/year)
Heather Caliendo, a journalist with a passion for reading, turned her love for books into a profitable business with Book Club Chat. Despite the saturation of the book blogging market, Heather stood out by creating a beautifully designed website and focusing on providing book club questions tailored to novels. With over 5,000 visitors a day and earning $4,000/month in ad revenue, Book Club Chat has become a go-to resource for book clubs around the world.
How much they make: $48K/year
How much did it cost to start: $50
Current team size: 0
Book Club Chat founder Heather Caliendo started a website dedicated to book club questions, reviews, and book lists with no upfront costs by dedicating a lot of time to reading and writing high-quality content that attracts over 5,000 daily visitors and has made $4,000 per month in ad revenue alone by focusing on organic search, SEO, and Mediavine.
31. Workspaces ($24K/year)
Ryan Gilbert came up with the idea for Workspaces when he noticed Twitter users sharing pictures of their new setups during the pandemic. Wanting to preserve these inspiring workspaces, he started a newsletter that now has over 9,000 subscribers and generates $2,000 per month from sponsorships. He recently joined YC startup Loops as Head of Content and continues to publish Workspaces while exploring new marketing initiatives.
How much they make: $24K/year
How much did it cost to start: $500
Current team size: 0
The founder of Workspaces, a newsletter giving readers a behind-the-scenes tour of entrepreneurs' new desk setups, was making $2,000 per month from sponsorships and was recently acquired by YC startup Loops, with 9,000+ subscribers and open rates around 60%.
32. SexualAlpha ($120K/year)
Dainis Graveris, founder of SexualAlpha, started his journey in the sexual wellness industry after working in web design and pursuing his passion for dance. While seeking ways to improve his own sex life, he realized the potential in helping others by providing unbiased sex toy reviews and sex education. With a website that now receives 900K visits per month and generates $10K/month in affiliate commissions, Dainis aims to continue expanding his company's reach and breaking the stigma around sexuality.
How much they make: $120K/year
How much did it cost to start: $100
Current team size: 8
SexualAlpha is a sexual wellness blog that provides honest sex toy reviews, with 900K visits per month and making around 10K/month on affiliate commissions, created by founder Dainis Graveris through intensive research and a strong passion for teaching people about sexuality.
33. Blue Oceans Green Earth ($2.4K/year)
Blue Oceans Green Earth was started by Dave and Cynthia as an affiliate marketing website promoting eco-friendly alternatives to plastic. They rebranded from their original name, Glass is Better, and focused on raising awareness about plastic reduction. Despite challenges, including nearly shutting down, the business is now experiencing sales growth and aims to balance revenue channels by selling their own products and earning sponsor revenue.
How much they make: $2.4K/year
How much did it cost to start: $700
Current team size: 1
Blue Oceans Green Earth, an eco-friendly affiliate marketing site promoting alternatives to plastic, shares the challenges they faced in building brand awareness and how rebranding and a team of VAs saved the business, with plans to balance revenue channels soon.
34. increasing.com ($480K/year)
Jamie realized the potential for Amazon affiliate links as a revenue stream while working on his social project. He added these links to his niche websites and scaled his project to commercial success.
How much they make: $480K/year
How much did it cost to start: $500
Current team size: 1
A 26-year-old Londoner turned to SEO and niche blogging in 2019 as a last resort to fund her social project to feed the homeless and increased her revenue to $81K in December 2022, mostly through affiliate commissions and organic searches via SEO, doubling down on affiliates for 2023.
35. Organically Addison ($144K/year)
Addison LaBonte, the founder of a portfolio of high-traffic food websites, came up with the idea for her business after adopting a gluten-free lifestyle to help with her Compartment Syndrome. After gaining a significant following on Instagram, she decided to create a website to share her recipes, which ultimately led to the rapid growth and profitability of her business. She has since focused on consistency, keyword research, and audience engagement to attract and retain customers, and plans to scale her company by purchasing more websites and building a team.
How much they make: $144K/year
How much did it cost to start: $5K
Current team size: 1
36. ALDECOR ($24K/year)
ALDECOR founder Khames started the business after struggling to compete with high-ranked interior design blogs. He recognized a lack of trustworthy information in Arabian interior design resources, leading him to create ALDECOR as a trusted source in the Arab world. With a focus on SEO and social media, ALDECOR now attracts over 40,000 visitors per month without any paid campaigns and plans to become the main source of interior design information in the 22 Arab countries.
How much they make: $24K/year
How much did it cost to start: $500
Current team size: 3
ALDECOR is the most popular Arabian interior design platform, gaining over 40,000 visitors every month and generating profits of around 24,000 USD per year, with a strong focus on SEO as their main strategy for attracting customers and retaining them, and plans to create thousands of new articles about interior design across 22 Arab nations.
37. HeavyBJJ ($12K/year)
Zack Nicholas, the founder of heavybjj.com, came up with the idea for his martial arts and fitness blog after seeing the success of a friend's similar site that was making $3,000 a month with minimal work. With a passion for fitness and martial arts, Zack decided to start his own blog, and within a year, he is set to make around $500 a month through ad revenue and affiliate marketing.
How much they make: $12K/year
How much did it cost to start: $200
Current team size: 2
A software IT manager started a niche martial arts and fitness blog, earning ~$500/month after just one year through ad revenue and affiliate marketing, with plans to eventually leave his IT job in 1-2 years and make $5,000/month at the 2-year mark of his business.
38. Content Spotlight ($12K/year)
Somnath, the founder of Content Spotlight, started the business after mastering SEO techniques through his travel blog. Seeing the potential in the digital space, he decided to become an SEO consultant and launch his own venture. With their clear goals, focus on organic traffic, and a high client satisfaction rate, Content Spotlight is expanding and looking to hire new team members.
How much they make: $12K/year
Current team size: 2
Content Spotlight, a Kolkata-based SEO company, averaging $1k per month and counting, discusses their innovative strategies for attracting and retaining customers and their plans for future growth.
39. Etramping ($12K/year)
Agness and Cez, the founders of Etramping, started their business in 2011 as a personal site to share budget travel hacks for backpackers. Their passion for travel and their own experiences of backpacking on a tight budget drove them to share their knowledge and help aspiring adventurers explore the world. Since then, Etramping has grown into a thriving community, offering unique itineraries, travel hacks, budget tips, and buying guides for travel gear. With consistent content, strategic partnerships, and a focus on their audience's needs, Etramping has attracted and retained a loyal customer base.
How much they make: $12K/year
Current team size: 1
This case study follows the journey of Agness and Cez, founders of Etramping, as they started a personal travel site in 2011 and grew it into a thriving business, sharing budget travel hacks, unique itineraries, helpful tips, and buying guides, attracting half a million page views in a month and earning up to $2,000 in monthly ad revenue through Mediavine and affiliate marketing.
40. Sustainably Chic ($204K/year)
Natalia's business idea for Sustainably Chic stemmed from her passion for sustainable fashion, which she developed after becoming fatigued with the industry’s wastefulness and unethical practices.
At the time, sustainable fashion was not a popular topic and she felt like no one talked about it.
Motivated by a desire to create an impactful platform and realizing the lack of resources in sustainable fashion, she started her online community to showcase ethical brands, which quickly gained a significant following.
How much they make: $204K/year
How much did it cost to start: $3K
Current team size: 1
This case study follows the founder of Sustainably Chic, a sustainable fashion blog with 60k monthly visitors and $6k monthly revenue, providing insights on building a successful blog, effective branding, and the importance of value and sustainability.
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- 8,628 business ideas
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- 4,818 founder case studies
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
