1,000+ Clever Weighted Blankets Brand Names

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect weighted blankets brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your weighted blankets brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best weighted blankets brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your weighted blankets brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Weighted Blankets Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of weighted blankets brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy weighted blankets brand name ideas

Blanket Mania
Blanket Guide
The Blanket Store
Get Warm
Get Comfy
My Blanket Station
The quirky Blankets
The Blanket Zone
My Blanket
Happy Blanketing
Winters & Blankets
The Blanket Hub
The Warm Blankets
The Bright Blanket Store
My Warm Blanket
The Blanket Generation
My Blanket Story
SOFT
Fall & Blankets
I'm Blanketing
Quick Blankets
The Blanket Company
Blankety Zone
Blanket in the City
Blanket and Blanketmaker
Blanket 'N Patch
Blankets in the Garden
Blanket by Jane
Blanket by the Sea
Bamboo Blanketing
Blanket Deluxe
Bundles by Betty
Blanket of a Lifetime
Basket of Love Blanket Co
Blanket for a New Home
My Garden and Blanket
Sweet Home Sew & So
Flourishing Blanket
Blanket by the Lake
Blanket Country Blanketing Center
A Blanketer's Touch
Blanket in a Minute
Blanket by Blanket
Tailor Made Blankets
Blanket to Life
Bag of Stars
A Blanket Story
Moozles
A Blanket of Happiness
Hollows Blankets
Hammock Dreams
Blanket Mosaics
Dreamcatcher Blanket
A Blanket Full of Love
Tinkers' Nest
Nanette's World
Merry Maidens
Stitched by Annie
Kissing Blankets
Striking Blanket
The Woolen World
Warm & Lovely
Little Bit Craft
Sew Crafts & Art
Eggshell Blanket
Dyeing In The Rain
Bells & Bobbins
Karen's Stitching & Sewing
Wet & Warm
Crafts, Knitted from Nature
Blocher & Co
The Blanket Lifestyle
The Stitch Story
Blanket Art
Crazy for Knits
DreamCatcher Bunnies
Artsy Blanket
Thick Mantle Collective
Considerable Console
FavoriteBlanket
All Embracing Group
ModestComfort
Grey Comprehensive
All Embracing Co
PersonalComfort
Luxurious Reassurance Trading Co
The Worn
Thermal Comprehensive
Ease Trading Co
Considerable Convenience
Umber Comfort
Grey Across The Board Collective
Solace Collective
Broad Spot
Bummer Comfort
Damp
Planet Blanket
LuxuriousComfort
Soft All Embracing Group
Substantial Satisfaction Place
More Satisfaction Spot
Domestic Solace
Physical Satisfaction
Decent
Substantial Ease Spot
The Future Comfortable
Spare Across The Board
Quilted Panoptic Co
Inert

Creative weighted blankets brand name ideas

Crocheted
Relative Convenience Trading Co
The Green Across The Board
Cold Cozy
FutureComfort
Fly Trading Co
Ceremonial Broad Co
Slumbers Comfort
Reassurance Place
Single Across The Board Pro
Crocheted All Encompassing
Cestus Collective
The Big
The Navajo Encompassing
WoollyBlanket
Laden Pro
Earthly Reassurance
Damp All Inclusive
DarkBlanket
Broad Spot
Bowled Spot
Cestus Trading Co
Greatest Comfortableness Group
Tattered
HeavyBlanket
Considerable Cozy
BeautifulBlanket
The Easy Ease
The Warm
Nice
Big
Suffered Comfort
Conditioned Comfortableness
All Encompassing Trading Co
Thermal Wide
Double
Suffocating
Inert Cover Co
Comparative Cosiness
Plumper Comfort
Rough Wide Trading Co
Barbell Trading Co
Class Comfortable Place
The Heavenly
Bright Beard
Cold Solace Group
The Pink Broad
Packet Blanket
Indian
SpareBlanket
Striped Comprehensive Pro
Warm Broad Spot
FineBlanket
The Green
Sulfur Comfort
Jumper Comfort
Immediate
The Torn Cover
Favorite
Blue Broad
The Warm Mantle
The Striped Wide
White Mantle
Fluffy
Angle Blanket
Yellow
Cover Pro
Soft All Embracing Group
Average Trading Co
Personal
Bummer Comfort
FoldedBlanket
FluffyBlanket
Tranquil Blanket
The Maximum
Dense All Embracing Co
Planking Blanket
Wet Comprehensive
Torn Across The Board Spot
Only Soothe Group
Scratchy Wide Spot
Comfortable Trading Co
The Real
Immense Convenience
Navajo Broad Spot
The Earthly Comfortableness
Conditioned Confidence
SuffocatingBlanket
The Future Comfortable
Considerable Convenience
Luxurious
Rolled Wide Collective
Brown Bed Cover
Scratchy Comprehensive Trading Co
SpiritualComfort
The Mutual Convenience
Ironed Group
The Fuzzy Encompassing
Ragged Wide Place
Conditioned
Iron Spot
ColdComfort
Dark
Humbert Comfort
Beautiful Blanche
Satisfaction Spot
Physical
Bowl Place
Bright Bedclothes

Learn more about starting a weighted blankets brand:

Where to start?

-> How much does it cost to start a weighted blankets brand?
-> Pros and cons of a weighted blankets brand

Need inspiration?

-> Other weighted blankets brand success stories
-> Marketing ideas for a weighted blankets brand
-> Weighted blankets brand slogans
-> Weighted blankets brand Instagram bios

Other resources

-> Weighted blankets brand tips

Funny Weighted Blankets Brand Names

Banquet Blanket
Luxurious Satisfaction Pro
Spare Cover Spot
BlueBlanket
LittleComfort
SoleComfort
Ease Spot
Soft All Embracing Group
Brown Bedquilt
Enjoyment Pro
Immense Console Collective
Thermal Reassurance Group
The Striped
Ceremonial Broad Trading Co
Future Convenience
The Quiet Convenience
Considerable Cozy
Navaho Broad
Immense Convenience
Suffocating
The Extra Soothe
Coarse All Inclusive Group
Protective Across The Board Trading Co
The Small
Own Enjoyment
SpareBlanket
Big Bed Cover
Beautiful Blanche
The Earthly Comfortableness
Luxurious
Moderate
The Greatest
Soft All Inclusive
Across The Board Co
Convenience Trading Co
The Worldly
The Green Across The Board
The Inexpressible
Cool
Patient Reassurance Collective
The Quilted
UnspeakableComfort
Comprehensive Co
Quiet
Greater
Dense Comprehensive
Angle Blanket
Heavy
Protective
Bright Bedtick
Beautiful Mantle Collective
Heavy Co
Mucous Encompassing Trading Co
Bright Broad
Consolation Collective
Panoptic Spot
Satisfaction Place
Class Satisfaction Trading Co
Iron Trading Co
Homely
Grey Broad Place
SubstantialComfort
Bowled Place
Infinite Satisfaction Pro
WetBlanket
Class Certainty
Bright Bedspread
Brown Bedtick
Colorful Encompassing Place
ScantComfort
The Crocheted Comprehensive
Soothe Trading Co
Iron Group
Laden Collective
Cool Confidence
Thermal Enjoyment Place
The Perfect Solace
Banking Blanket
Atmospheric Encompassing
More Comfortableness Place
Ceremonial Broad Co
The Decent Satisfaction
Light All Encompassing Spot
Earthly Console
The Emotional Satisfaction
Domestic Satisfaction Collective
Indian
Blue Bath Towel
Extra Comfortableness Place
Big Beard
Brown Encompassing
The Gray
Conditioned
Number Comfort
Plankton Blanket
Easy Soothe Spot
Spanking Blanket
Double
Only Soothe Group
Encompassing Place
Little Ease Place
Dry All Inclusive
Laden Pro
The Much Solace
Class Consolation
ClassComfort
Bright Bedclothes
Brown
Blue Across The Board Co

Cool weighted blankets brand name ideas

Homely Reassurance Co
Fuzzy Mantle Group
Considerable Certainty
Favorite All Inclusive
Considerable Comfortableness
Barbell Pro
The Bright
Fuzzy Cover Trading Co
Ambit Blanket
Damp Wide Trading Co
Protective Wide Co
Bright Briefcase
Cover Trading Co
ModestComfort
Conditioned
Old Panoptic Pro
Enjoyment Place
Spare Cover Spot
Crocheted All Encompassing
Inert Across The Board
Brown Bedclothes
More Comfortableness Place
The Pink Broad
More Convenience
Cold Solace Group
Beautiful Beard
Considerable Comfortable
Console Pro
CoolComfort
Bear Co
Added Comfortableness Collective
WorldlyComfort
ScratchyBlanket
Console Group
Rough
Striped
Ragged Wide Place
Heavy Group
Big Bed Cover
MaterialComfort
Torn
Encompassing Trading Co
SolidComfort
ThinBlanket
The Great Reassurance
Big Beard
Fluffy
Comparative Cosiness
ClassComfort
The Quiet Convenience
Real
The Extra Soothe
Navaho
Temporary Consolation Trading Co
MutualComfort
The Personal
Blankest Blanket
Cestus Spot
The Dark Panoptic
The Atmospheric
The Visual Consolation
Relative Convenience Trading Co
Colorful All Encompassing
Gray Across The Board Collective
Dumper Comfort
Umber Comfort
Earthly Solace Spot
LittleComfort
InexpressibleComfort
ColdBlanket
Easy
Planking Blanket
Soft All Inclusive
Colorful Panoptic Group
Immediate
The Personal Satisfaction
Comprehensive Trading Co
Infinite Satisfaction Pro
The Torn
Strange
Thermal Comprehensive
Comparative
Heavy Collective
Perfect
Grey Comprehensive
The Scarlet
The Fine All Inclusive
Sweet Solace
More Soothe Place
Indian Encompassing Collective
Navajo Broad Spot
Enjoyment Pro
The Extra
Conditioned Console
Sweet
Quilted Cover Co
Greater Consolation Spot
Quiet Comfortable Trading Co
Solace Collective
Soft
Broad Spot
The Inexpressible
Spare Across The Board
MucociliaryBlanket
The Quilted All Encompassing
Iron Collective
Wide Co
RedBlanket
Beautiful Bedtick

Unique weighted blankets brand name ideas

Bummer Comfort
Bright Blanche
Electric
The Hot Panoptic
Big Cover
Reassurance Group
Consolation Collective
Consolation Co
Slumbers Comfort
Ranking Blanket
Cestus Pro
Blanken Blanket
The Immediate
Big All Encompassing
Dark Encompassing
Soothe Collective
Average Trading Co
Banquet Blanket
Dumber Comfort
The Future Satisfaction
Heavy All Inclusive Spot
Relative Solace Collective
Scarlet Panoptic
Woolly Across The Board Co
Pomegranate Blanket
Big Bedclothes
Ceremonial Broad Trading Co
Ease Trading Co
Satisfaction Collective
Brown
Added
Reassurance Pro
InfiniteComfort
Luxurious Satisfaction Pro
Electric Across The Board
Tattered
WarmComfort
Lumbered Comfort
Considerable Console
Filthy All Embracing Co
The Cold
Thankful Blanket
Comfit Comfort
More Soothe Spot
Brown Bedtick
Enjoyment Group
Substantial Satisfaction Place
Class Consolation
YellowBlanket
Thick Mantle Collective
Worldly Comfortable Group
Fluffy All Embracing
The Impervious
The Poor Reassurance
Encompassing Place
Class Comfortable Place
Racquet Blanket
Threadbare Cover Trading Co
Great Comfortable Collective
Bright Across The Board Group
The Cool Enjoyment
Cold Console
Moderate
Rough Wide Trading Co
Visual
Gray Mantle
Soothe Trading Co
All Embracing Spot
All Encompassing Group
Protective Across The Board Trading Co
Decent
Fly Trading Co
The Homely
Unspeakable Convenience
Gray Wide
The Ragged All Encompassing
Damp All Encompassing
Grey Broad Place
Fly Co
Colorful Across The Board
Patient Reassurance Collective
Consolation Trading Co
Class Satisfaction Trading Co
Ceremonial Broad Co
ContinuousBlanket
Physical
Dark
The Big
Blue Bedclothes
Favorite
Infinite
Crocheted
Heavy Place
Ease Spot
BlueBlanket
Soft Across The Board Collective
Cool Solace Co
The Emotional Satisfaction
Cestus Collective
All Embracing Co
Coarse All Inclusive Group
Granite Blanket
Grey
Creature comforts Comfort
Filthy
Scant Solace Pro
Humbert Comfort
Visual Ease Pro
Dense

Cute weighted blankets brand name ideas

Immense Convenience
Indian
Impervious Broad Collective
Worn All Embracing Place
Light All Encompassing
Bright Bedspread
The Infinite
Poor Enjoyment Trading Co
The Physical Enjoyment
Soothe Pro
Beautiful Blanche
Laden Pro
Grey Across The Board Collective
Comparative Enjoyment Group
Relative
Hot Encompassing Collective
The Beautiful All Encompassing
The Yellow Broad
Worldly
The Considerable
Less
Numbers Comfort
Comparative Comfortableness
The Electric
Class Cozy
Ironed Group
The Little
Reassurance Collective
Lightweight
Scant Consolation Group
The Green Across The Board
Drummer Comfort
Comparative Convenient
Barbell Collective
Number Comfort
The Gray
Convenience Place
Skin
Inexpressible Ease
The Domestic
The Personal Console
The Nice
The Worn
Thanking Blanket
Thermal
The Hot
Beautiful Bedclothes
Bracket Blanket
The Solid
FavoriteBlanket
Broad Place
Luxurious
More
Angus Blanket
Fine
WetBlanket
Worn Broad Collective
The Clean
Across The Board Co
Convenience Pro
Pumper Comfort
All Encompassing Pro
The Torn Cover
Bowled Trading Co
WhiteBlanket
The Small
Tolerable Comfortable Trading Co
Quilted Broad Spot
Protective All Embracing Pro
The Psychological Enjoyment
The Greater Satisfaction
Cumber Comfort
Warm Soothe
Panoptic Spot
StrangeComfort
The Filthy
FineBlanket
Little Ease Place
Bowl Collective
UnspeakableComfort
Pink All Encompassing
All Inclusive Place
Colorful Encompassing Place
The Suffocating Comprehensive
NavajoBlanket
Much
Dense Panoptic Co
The Comparative
All Encompassing Collective
Bright Beard
Luxurious Reassurance Trading Co
Blue Beard
Warm Across The Board Place
Bowl Co
Junket Blanket
Big Broad
Cool Certainty
Single
Blancett Blanket
StripedBlanket
WornBlanket
The Greater
Bowled Group
DecentComfort
The Maximum
Cold Certainty
Average Pro
Atmospheric Encompassing
Poor Enjoyment Pro

Clever weighted blankets brand name ideas

White Wide
Comer Comfort
The Light
Quiet
Immense Console Collective
Little Comfortable Place
Wet
GreatestComfort
Bright Mantle Place
The Easy Console
Thermal Wide
Brown Bedquilt
RaggedBlanket
The Easy Consolation
Comfortableness Spot
Infinite Console
The Earthly Comfortableness
Easy Soothe Spot
Warm Broad Spot
Comfortable Trading Co
Spanker Blanket
The Woolly Panoptic
DomesticComfort
Homely
Brown Bed Cover
The Warm Consolation
Mutual
Fluffy Mantle
All Embracing Place
The Single
The Greatest
Cover Co
HeavyBlanket
Own Reassurance
The Continuous
Blue Broad
Immense
Considerable Cozy
Conditioned Convenient
The Sole Console
Comfortable Group
The Maximum Soothe
Sunburst Comfort
Sulfur Comfort
Console Trading Co
ReasonableComfort
Average Place
Greatest Comfortableness Group
RelativeComfort
Tolerable Convenience
SpiritualComfort
Bear Pro
Cold Comfortableness
DoubleBlanket
The Single Wide
The Immense
Future
The Protective
Comfortableness Co
Temporary Soothe Group
The Spare
Tranquil Blanket
Blue Blanche
Damp All Inclusive
Ironed Collective
FutureComfort
Scarlet
Dense Across The Board Place
Iron Spot
Tougher Comfort
Unspeakable
Beautiful Mantle Collective
Bowled Place
PersonalComfort
The Filthy Cover
The Scratchy
Console Spot
Solid
The Strange
Warm Solace Pro
Bright Bedtick
Scant
Ceremonial
CoarseBlanket
The Threadbare All Inclusive
Big Bedquilt
Solace Place
The Real
Maximum
Sole
The Tolerable Consolation
Inert
Wide Place
The Ragged
The Huge
Own Enjoyment
All Encompassing Co
Blue Bed
Fly Place
The Worldly
Cool Consolation
Bright Cover Place
Comfortable Spot
The Reasonable Convenience
Comprehensive Collective
Crocheted All Inclusive Pro
More Ease
Red Cover
Inert All Inclusive Trading Co

Best weighted blankets brand name ideas

Considerable Coziness
The Folded
Bright Broad
SubstantialComfort
Sole Convenience Group
Mantle Trading Co
Convenience Trading Co
Beautiful Cover Place
PoorComfort
The Less
DampBlanket
Laden Collective
Ease Place
TemporaryComfort
The Future Enjoyment
LuxuriousComfort
Encompassing Group
The Cool
All Embracing Group
Mantle Co
Temporary
Angle Blanket
The Modest Convenience
The Much Solace
ImmenseComfort
Blankets Blanket
Iron Trading Co
Apparent
Cool Cozy
PsychologicalComfort
The Big All Embracing
Laden Spot
Coarse Across The Board
Ease Pro
Striped Comprehensive Pro
Little Comfortableness Group
The Thick
Ease Collective
FoldedBlanket
Filthy Across The Board
GreyBlanket
Sole Satisfaction
Great
Big
The Comparative Soothe
Cestus Co
SuffocatingBlanket
Jacket Blanket
Suffocating Broad
The Substantial
Quilted All Encompassing
The Mucous Across The Board
Poor
ExtraComfort
Franken Blanket
WoollyBlanket
SpareBlanket
Comparative Convenience
ThreadbareBlanket
BrownBlanket
The Lightweight
Heavy Spot
Brown Beard
Earthly Console
Inexpressible Solace Trading Co
Planet Blanket
The Future
RolledBlanket
TatteredBlanket
Damp Encompassing Collective
Navaho Broad
Suffered Comfort
All Encompassing Trading Co
Plumper Comfort
Cover Place
Considerable
Extra
GreaterComfort
All Inclusive Spot
Strange Convenience Co
Spiritual
Thermal Reassurance Group
Mucous
White Mantle
MuchComfort
The Visual
The Class
Dense Comprehensive
Heavenly Comfortable
Convenience Group
Munford Comfort
Thermal Enjoyment Place
Navajo
The Favorite
CrochetedBlanket
Placket Blanket
Wet Comprehensive
Emotional
Console Place
MoreComfort
Comparative Cozy
Barbell Co
Poor Solace Place
Sunburnt Comfort
Small
Panoptic Pro
The Brown
Impervious
Blue Briefcase

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Weighted Blankets Brand:

Simple is always better

This means a few different things. Your weighted blankets brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your weighted blankets brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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